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Color
can speak volumes about your personal style,
without you saying a word.
And while color is highly personal, connecting
directly with individual memories and emotions,
it’s also universal, and can produce moods,
feelings and sensations that almost everyone
recognizes.
Every color belongs to one of three different
types. When you look at a color, try to decide
which one it belongs to, as this affects the
mood the color conveys. |
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Pure
Colors are bright,
or high chroma.
Muted Colors are
lower intensity than the Pure colors.
Shaded Colors have
even lower color intensity than Muted Colors. |
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Pure Red
is a statement color and highly individual—dramatic,
vibrant and stimulating. By contrast, the Muted
and Shaded tones of red are soft, cozy, personal
and intimate, with just a hint of passion and
romance. |
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Combining the drama of red with the cheerfulness of yellow, Pure Orange is luminous, bright, glowing and bold. The Muted and Shaded tones offer a bright but subtle glow that’s restful, earthy, natural and soothing. |
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Closest to sunlight, Pure Yellow conveys hospitality and promotes deep feelings of well-being. The Muted hues make quiet backgrounds for busy lives, while the Shaded Yellows have a soft, glowing presence that speaks of home, harvest and abundance. |
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The most neutral color in the spectrum, Pure Green is strongly associated with nature. Muted Greens are calm, restful and soothing, while the Shaded variants project trust and order, encouraging contemplation, serenity and repose. |
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Evoking the emotions of sky and sea, Pure Blue is calming, expansive and cool. Appearing to recede, it raises ceilings and pushes back walls. The Muted hues recall summer skies, azure mountain lakes and blue-green ocean depths, while the dignified Shaded Blues exude comfort and ease. |
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Pure Purple has the clarity of blue and the warmth of red. The deep colors convey grandeur and luxury, while the lighter shades are elusive and intriguing. Muted Purples are airy and peaceful, and the Shaded Purples are soft, shadowy and undeniably romantic. |
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Red-Toned
Neutrals range from a whisper of beige
to deep, russet browns, and are comfortable
and traditional.
Yellow-Toned Neutrals
extend from subtle creams to deep golden browns,
and are fresh and quietly uplifting
Blue-Toned Neutrals
offer a feeling of quiet, understated elegance. |
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Try the ColorSmart™ by BEHR interactive program to experiment with thousands of different color combinations and see how they look in actual room settings.
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