Erika Woelfel is Vice President of Color and Creative Services at MASCO Coatings. Her insights on color trends and usage have won her international recognition as a keynote speaker and writer. Erika’s work spans over 20 years as color specialist, art director, photographer, product developer and visual merchandiser. Her opinions and direction, via the multi-billion US dollar BEHR and KILZ paint business, brings the highest level of technical and professional knowledge about color to a wide range of projects within MASCO Coatings.
MY COLOR TIPS
1. I like color to welcome you home – there’s nothing like a bright red in the hallway to lift your spirits when you walk in the door, or a soft green in the foyer to help you relax after a long day at work. The color that welcomes you home should help set the tone for color in other rooms in the house.
2. Don’t be afraid to use dark color on the walls! Contrary to popular belief, a dark color does not always make a room seem smaller. They can visually extend the boundaries of a room, especially if there is ample light and balance with lighter colors in flooring, furniture, the ceiling and window treatments.
3. The 60-30-10 proportion is a good rule to use for decorating color schemes: 60% of the color goes on walls, 30 % of color can be used on furniture, area rugs and window treatments, and 10% on smaller accent pieces like throw pillows, picture frames or artwork.