When applying BEHR PREMUIM PLUS® Texture Paint with a roller, roll the looped roller cover into the well of the paint tray. Do this several times to cover the entire surface of the roller cover with texture. Roll off excess texture onto the shallow end of the paint tray. Perform this procedure several times to ensure the roller cover is entirely saturated with texture
When applying Texture Paint, you will need to re-load the roller more often than you would when applying traditional paint.