Begin your painting project by pouring thoroughly mixed paint into a bucket and dipping a quality 2"-2½" wide nylon/polyester brush into the paint.
With your brush, paint (cut in) around the perimeter of the brick surface. Start at the top corner and continue along the ceiling and around the baseboards.
Pour paint into a paint tray and work the roller into the tray until it is fully loaded with paint. For best results, use a ½"-1" roller cover.
Starting in a 3' x 3' section at a top corner of your project area, roll the paint onto the brick in a "W" formation.
Work the roller back and forth across the section until the "W" is completely filled in. Be sure to roll over the cut in area as well.
Forming a column from ceiling to floor, paint the next 3' x 3' section directly below the previous one.
If necessary, apply more paint into the mortar where the roller has missed.
Repeat the process of forming columns and blending sections until the project is complete.