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Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets. BEHR manufactures interior house paints, exterior house paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot.
Throughout its history, BEHR has developed innovative and interactive tools that help consumers build confidence in their choices before ever dipping a brush. At The Home Depot stores where BEHR® paints are sold exclusively, BEHR displays and interactive kiosks can take the guesswork out of color selection by providing guidance on the latest color trends, unique color pairings, and colors that coordinate with existing décor. There, consumers can purchase BEHR Premium Plus Ultra® interior or BEHR Premium Plus® paint colors in a small sample size, to see the color on their walls before making a decision.
Paint samples are also available online at BEHR.com, which offers an array of project ideation tools for do-it-yourselfers. These include a virtual replication of the in-store experience; a color selection and collection workbook; a gallery of inspirational ideas from home decorating experts; a first-of-its-kind paint sheen selector; and detailed how-to and product advice. Consumers can even decorate a room virtually using their own images. BEHR.com is a true pathway for consumers to express themselves through the wondrous world of color, and do it with confidence.
BEHR encourages consumers to unleash their creative powers, increase the value of their home decorating projects, and make it easy by accessing color selection and do-it-yourself solutions, including:
ColorSmart by BEHR™ Mobile application: Offers consumers an on-the-go platform to find the perfect colors for any home decorating project at the touch of a finger. With a range of unique features, such as the first-of-its-kind capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents, the application allows consumers to act upon what inspires them in the moment. Whether it’s a blue sky in the park, a vivid red sweater or a flowing lavender curtain, the ColorSmart by BEHR Mobile application enables users to explore and select color immediately. ColorSmart by BEHR Mobile was created specifically for the Apple iPhone® mobile device and will also work with the iPad® and iPod touch® mobile devices.
Award-winning BEHR Web Site: Designed to engage, inform and inspire, BEHR.com is directed towards homeowners, do-it-yourselfers and those seeking assistance and inspiration with their home improvement, home design and style projects. Telling the story of “what’s in the can,” BEHR also offers Paint World, a microsite at behr.com that offers an inside look at how BEHR products are made and how best to use them. Paint World features an interactive avatar, or computerized host, who walks viewers through the science behind BEHR products.
ColorSmart by BEHR™: An interactive program that revolutionizes the color selection process by giving the consumer the confidence to select and coordinate paint colors throughout their home. This interactive kiosk, located in the house paint department at The Home Depot and online at behr.com, offers easy-to-use paint color selection and coordination assistance by providing consumers with several innovative tools. The program allows consumers to browse a collection of inspirational palettes, color match (only available in-store) and coordinate to an existing color, or find their favorite color using an electronic color wheel.
Paint Your Place™: An interactive digital imaging tool that complements the ColorSmart by BEHR program and revolutionizes the color selection process with simple one-touch painting. With only a click of their computer’s mouse, consumers can choose from more than 4,000 paint colors, preview combinations, and paint the walls, furniture and accessories in their scanned image or on a sample image provided by BEHR. Next, consumers can save their favorite color palettes, order color swatches or eight-ounce sized paint samples online to have delivered to their home, or find corresponding color choices at The Home Depot. After registering on behr.com, consumers receive unlimited photo uploads through Paint Your Place at no charge and with no subscription fee or expiration period.
BEHR Eight-Ounce Preview Samples: Before consumers buy large cans of paint, they can purchase eight-ounce paint samples at any The Home Depot store for $2.49. The samples can be tinted to any BEHR Premium Plus Ultra and most BEHR Premium Plus paint colors and cover a four-by-six-foot area. Eight-ounce paint samples are available in an Interior or Exterior Flat finish.
Behr Process Corporation, headquartered in Santa Ana, California, became a member of the Masco family of companies in 1999.
Behr Process Corporation
3400 W. Segerstrom Avenue
Santa Ana, CA 92704
Caldera® Spas: Pure Comfort®, Pure Performance®, Pure Style®
Caldera® is one of the most trusted spa brands in the world. Since 1976, the brand has focused on building customer loyalty through its unwavering commitment to developing quality products that feature unmatched comfort, performance and style. Caldera Spas is part of Masco Corporation, a Fortune 500 company, whose products include trusted brands such as Delta® faucets, KraftMaid® cabinets and Behr® paints.
With ergonomically sculpted seats designed to cradle the body, Caldera® spas are incredibly comfortable. The contoured lounge seats allow users to recline naturally into the curved back support. The spacious footwell is ideal for stretching and relaxing tired legs. The Hot Tub Circuit Therapy® system directs jet flow to targeted areas across the entire body, soothing sore muscles and stiff joints for a satisfying, refreshing and thorough hydromassage.
As a high-performancebrand, Caldera®combines technology with ease of use to create spas that are always hot and ready to enjoy, easy tooperate and well-appointed. Caldera® spacraftsmen createquiet,energy-efficient spas built for carefree and lasting pleasure.Thepopular SPA FROG® water care system provides a simple and dependable way to maintain sparkling clear water.
When it comes to style, no other hot tub maker gives such careful attention to integrating nature’s organic elements with every design detail. Caldera® spas are known for their fluid lines and graceful curves that blend in beautifully with outdoor environments. On select models, the cabinet even evokes the look and durability of natural stone. And to set the mood for relaxing, the Aquatic Melodies® spa entertainment options let users watch TV or listen to their favorite music.The brand has it all: Pure comfort, performance and style offered with a range of feature and color options to meet virtually unlimited desires.
Caldera is a brand of Watkins Manufacturing, the industry’s leading producer of premium spas. The brand is committed to developing design and function enhancements to create ongoing demand and momentum. For a listing of independent Caldera Spas dealers, please visit www.calderaspas.com.
At Delta® faucet, we believe that there are better ways to experience water. This conviction goes beyond excellent design to incorporate smart thinking that anticipates people's needs. Our technologies include MagnaTite® magnetic docking spray wands that stay in place, to Touch20® Technology faucets turned on or off with just a touch making life easier when hands are messy, to DIAMOND™ Seal Technology valves that help the faucet last up to 5 million uses-Delta® faucets incorporate thoughtful features that delight the customer. When paired with beautiful, inspirational design, it's easy to understand why Delta® is more than just a faucet.
Brizo® is proof positive that form and function are one and beautifully the same. The essence of a Greek goddess who appeared in the dreams of mariners is reborn in the household fashion label Brizo, which exemplifies inspiration, beauty, performance and reliability. It’s a premium faucet brand that promises distinctive design, inventive faucets and accessories that make a fashion statement in the home.
Rooted in the fashion and design communities, Brizo is the primary sponsor of fashion designer superstar Jason Wu. Demonstrative of the brand’s commitment to care in how its products are made and its community, Brizo is also the first national sponsor of the St. Jude Children’s Research Hospital Dream Home® Giveaway.
A member of the Masco family since 1971, Peerless Faucet Company is America’s leading manufacturer of faucets for the do-it-yourself market.
Distributed through home centers, hardware stores and other retail outlets, Peerless® brand kitchen, lavatory, tub and shower faucets are designed for easy installation and offer comprehensive instructions as well as 24-hour, toll-free customer assistance and Internet support.
The company’s products feature washerless stainless steel and brass valving and come in styles that range from traditional to contemporary. Peerless faucets are available in a variety of attractive finishes and are marketed in distinctive, “open view” packages for greater retail shelf presence.
Recent Peerless innovations include a line of sleek, new kitchen faucet designs featuring the industry’s easiest-to-install, value-priced pull-out models.
Hot Spring Spas
Hot Spring Spas
Hot Spring Spas: the world’s leading maker of hot tubs
Hot Spring Spas is the world’s leading maker of hot tubs, which for more than 30 years has been providing consumers with the absolute best hot tub ownership experience. Founded in 1977, Hot Spring Spas delivers innovative products that offer cutting-edge design, patented technology, high-quality materials, energy efficiency, and unparalleled ownership benefits. Hot Spring Spas is part of Masco Corporation, a Fortune 500 company,whose products include trusted brands such as Delta® faucets, KraftMaid® cabinets and Behr® paints.
Through advanced engineering and innovation, Hot Spring Spas is committed to continuously developing new technologies and products that provide the highest quality, energy efficiency and ownership enjoyment for the ultimate peace of mind. Most recently, Hot Spring Spas introduced its new ACE™ salt water sanitizing system,which is revolutionizing hot tub water care to provide a virtually maintenance-free ownership experience. The new ACE system is the first and only fully integrated salt water sanitizing system using diamond technology to provide softer, cleaner water that looks, feels and smells great, and can reduce water maintenance from daily to once per month.
A member of the U.S. Green Building Council, Hot Spring Spas incorporates environmental responsibility in its product design, engineering and manufacturing practices. This includes designing water care systems that decrease the need for hot tub chemicals thus reducing the need to change the hot tub water as often, using recycled materials in its hot tub designs, and making green initiatives an integral part of its long-term strategy.
Hot SpringSpas is the only hot tub manufacturer to have one of its spas named a Best Buy each of the six times Consumers Digest has rated spas, most recently the Aria™ spa.Hot Spring® spas are the only spas with NSF P181 certification, meaning they have met comprehensive standards for overall safety and performance of the entire spa – not just certain parts. Moreover, Hot Spring quality systems a recertified by Lloyd’s Register to be in accordance with ISO 9001:2008, the highest international standard for design and manufacturing excellence.
With more than 850,000owners experiencing ultimate relaxation, a Hot Spring®spa is the spa of choice in all 50 states, Canada and more than 65 other countries.Hot Spring®spas, and its sister brands Limelight® hot tubs and Hot Spot® spas, are sold by the world’s best independent hot tub dealers at more than800 locations worldwide. Dealer locations can be found online at www.hotspring.com.
1280 Park Center Dr., Vista, CA • 92081 • USA
Phone: (800) 999-4688 • www.hotspring.com
Based in Michigan, and part of Masco Cabinetry, Merillat has been providing quality cabinetry since 1946. With manufacturing plants located throughout the United States, Merillat has grown to become one of the nation’s largest cabinet manufacturers and the number one builder preferred cabinet.
Merillat® cabinets have the features that make prepping, cooking, cleaning and living easier. From our SoftAction® technology to our newest innovation, the CoreGuard Sink Base, Merillat cabinet accessories make it easy to conquer clutter in the kitchen, bath, office or laundry. Choose from smart solutions that let you customize your cabinetry and organize your life.
Merillat offers a superb selection of stylish and functional kitchen cabinets and bathroom vanities at a variety of price levels, and all Merillat products carry the seal of the Kitchen Cabinet Manufacturers Association (KCMA). Merillat is leading the industry in consumer research to better understand what new home shoppers are looking for when purchasing a home.
Merillat is proud to be a Diamond Sponsor of the National Association of Home Builders, Women’s Council, a member of the NAHB National Council of the Housing Industry, Color Marketing Institute and the National Kitchen and Bath Association. A leader in environmental stewardship, Merillat has been certified ISO 14001 and granted the Environmental Stewardship Program certificate by the KCMA.
To find a Merillat dealer near you or to learn more about Merillat products, please visit www.merillat.com.
Watkins Manufacturing Corporation
Watkins Manufacturing Corporation
The warm, tranquil water of a hot tub is becoming more recognized as a vital backyard amenity. The company that knows this best is Watkins Manufacturing, maker of Hot Spring® spas, the number one selling brand of portable spa, and Caldera® spas, built for pure comfort, performance and style.
A Masco company since 1986, Watkins has continually built momentum as the industry’s top spa manufacturer since its inception over 30 years ago. Watkins also manufactures Limelight® and Hot Spot® spas. All these brands have a common element; they are built based on Watkins’ fundamental mission to produce quality spas that are superior to the host of others on the market. Both the Hot Spring Aria™ spa and the Caldera Martinique® spa were recently named a Best Buy by Consumers Digest . All brands are distributed through a network of over 950 sales and service centers in all 50 states, Canada and 60 other countries.
Watkins' growth has consistently outpaced the industry’s overall growth rate. As it has already come to be synonymous with relaxation, Watkins Manufacturing will continue to accommodate those seeking total relaxation with its family of quality spa brands.
WellHome: improving home energy efficiency and comfort
WellHome is a home performance company offering home assessments and home energy-efficiency improvements for existing homes through its current 24 locations throughout the United States. Launched in spring 2010 and headquartered in Daytona Beach, FL, the WellHome® program features an all-in-one approach that goes beyond simple energy auditing services. In addition to in-depth Whole-House Assessments and recommendations by highly trained professionals, homeowners receive the value-added service of project oversight and implementation. WellHome is part of Masco Corporation, a Fortune 500 company, whose products include trusted brands such as Delta® faucets, KraftMaid® cabinets and Behr® paints.
During a comprehensive home energy audit, a WellHome Advisor uses cutting-edge technology and state-of-the-art diagnostic tools, including infrared temperature guns, blower doors and carbon dioxide and airflow monitors, to assess the energy efficiency, comfort and air quality of all areas of a home. All WellHome Advisers are certified by the Building Performance Institute and have undergone rigorous training to qualify them as top-notch home energy-savings professionals.
Following a Whole-House Assessment, the WellHome Advisors sit down with homeowners to review the energy audit results and discuss the benefits of specific energy-saving installations and updates that are aligned with customers’ budgets and goals for increased comfort and energy savings.
Many energy-efficient home improvements like adding insulation can be quick and clean. In many cases, installation can be performed in a single visit. We know where to look, and what to look for. Our infrared camera reveals where conditioned air is leaking through your attic, walls and basement. This data tells us exactly where and how much blown cellulose insulation, blown fiberglass insulation or fiberglass batt insulation to add to improve your home’s insulation. Other improvements that might be recommended include heating and cooling systems, duct tightening, air sealing, replacement windows and lighting.
Once home improvements are selected, the WellHome Adviser eliminates worry and stress for the homeowner by acting as a general contractor, handling and ensuring quality work.
The WellHome Whole Home Energy Saving Limited Guarantee* assures homeowners of their home’s first year’s energy savings, strengthening their confidence and trust in the company’s services. WellHome also offers homeowners assistance with money-saving rebates, including state and federal energy tax credits, local utility rebates and incentives, tax credit appliances and rebates under the EPA’s ENERGY STAR® program, as well as financing.
Focused on increasing comfort, energy efficiency and home performance, WellHome is proud of its support and advocacy for green homes and is a founding member of Efficiency First, a leading trade association at the forefront of the home performance industry. More information about how WellHome® Improves The Weather InsideSM can be found online at www.wellhome.com.
Current WellHome locations include Chandler, AZ; Tucson, AZ; Sacramento, CA; Boulder, CO; Jacksonville, FL; Orlando, FL; Atlanta, GA; Portland, ME; Baltimore, MD; Grand Rapids, MI; Taylor, MI; Nashua, NH; Randolph, NJ; Logan Township, NJ; Bohemia, NY; Saratoga Springs, NY; Harrisburg, PA; Austin, TX; Dallas, TX; Houston, TX; San Antonio, TX; Manassas, VA; and Richmond, VA. Future locations include Flagstaff, AZ and Fort Collins, CO.
License Numbers: Masco Home Services, Inc., dba WellHome License numbers: AZ ROC262703; CA 957208; DC 70105126; DE 2010105350; FL CRC1327460; GA RLCO002897; MD MHIC No. 128386; MI 2102195899 & 2106199445; ME DD5150 & CO5146; MA 164005; NJ 13VH05672200; NY Suffolk County 47777, Nassau County H18H3280000; PA PA0569262; TX Houston, Mr. Ural A. Fowler, Jr.: TACLB19549E Austin, Mr. Daniel A. Foidl TACLA26373C In Dallas and Houston, we use licensed HVAC and electrical contractors. In San Antonio, Austin licensee, Mr. Daniel A. Foidl TACLA26373C; VA 2705134576. For a complete list visit www.wellhome.com/licensenumber.
*The limited guarantee is available only if WellHome installs the home improvements and obtains utility and fuel bills for the 12 months before the home assessment for the premises where the improvements are to be made. See the guarantee for additional details and limitations at www.wellhome.com.
**For utility and fuel provider rebates, eligibility and amounts are determined by your utility and fuel providers. For federal tax credits, consult your tax advisor for eligibility and details under the Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010 (P.L. 111-312, 12/17/10). WellHome bears no responsibility if you do not qualify for or receive any rebates or credits.
*** WellHome has a business relationship with different financing institutions. All financing is subject to the credit approval and terms and conditions of the financing institution. WellHome is not an agent of any financial institutions. All loans are made directly to the consumer by the financial institution. Ask your WellHome Advisor for the details of available financing programs.
ENERGY STAR® is a registered trademark of the U.S. Environmental Protection Agency.