{"id":13364,"date":"2017-10-09T16:58:02","date_gmt":"2017-10-09T23:58:02","guid":{"rendered":"https:\/\/www.behr.com\/colorfullybehr\/?p=13364"},"modified":"2020-06-25T21:59:39","modified_gmt":"2020-06-26T04:59:39","slug":"color-year-moment","status":"publish","type":"post","link":"https:\/\/www.behr.com\/colorfullybehr\/color-year-moment\/","title":{"rendered":"COLOR OF THE YEAR: IN THE MOMENT"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13367 size-full\" src=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-cover.jpg\" alt=\"A bay window seat with peach, orange and cream-colored pillows. There are three lights hanging down from the ceiling above the seat. The walls and window trim are painted with In The Moment.\" width=\"740\" height=\"876\" srcset=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-cover.jpg 740w, https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-cover-253x300.jpg 253w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><br \/>\nBehr Paint is proud to introduce you to <em>In The Moment<\/em>, our 2018 Color of the Year. A soothing, restorative coalescence of blue, gray and green, <a href=\"https:\/\/www.behr.com\/consumer\/ColorDetailView\/T18-15\"><em>In The Moment<\/em>\u2019s<\/a> calming effect and nature-inspired beauty made it the ideal choice as Behr\u2019s first-ever color of the year.<!--more--><br \/>\nThe name says it all. <a href=\"https:\/\/www.behr.com\/consumer\/ColorDetailView\/T18-15\"><em>In The Moment<\/em><\/a> is a fresh, comfortable shade that evokes a sense of sanctuary and relaxation\u2014a colorful countermeasure for our busy, always-on lifestyle. In name and color, this shade reflects our society\u2019s desire to disconnect, recharge and be present in the here and now.<br \/>\nOctober is <em><a href=\"https:\/\/www.behr.com\/consumer\/ColorDetailView\/T18-15\">In The Moment<\/a>\u2019s<\/em> moment. As fall begins its slow drift into winter, homeowners tend to turn their focus from exterior beautification to the painting and DIY projects that enhance their homes\u2019 interiors. To support those efforts, Behr wants to provide access to the colors that will define 2018 so they can be incorporated in those projects. And <a href=\"https:\/\/www.behr.com\/consumer\/ColorDetailView\/T18-15\"><em>In The Moment<\/em><\/a> is leading that charge into the new year.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13368 size-full\" src=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-detail.jpg\" alt=\"Succulent plants in stone colored clay pots. Wall in background is paint In The Moment.\" width=\"740\" height=\"1162\" srcset=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-detail.jpg 740w, https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-detail-191x300.jpg 191w, https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-detail-652x1024.jpg 652w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><br \/>\n<strong>Why \u2018In The Moment\u2019?<\/strong><br \/>\nIf you\u2019re looking for a new paint color, chances are it\u2019s because you\u2019re interested in altering the mood in a given room. To that end, Behr\u2019s 2018 Color Trends palette is comprised of shades designed to enhance the energy of your most meaningful spaces\u2014to help you create an environment where you feel free to kick your shoes off, take a deep breath, and just be.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13366 size-full\" src=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-bedroom.jpg\" alt=\"A bedroom painted in the color: In The Moment.\" width=\"740\" height=\"488\" srcset=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-bedroom.jpg 740w, https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-bedroom-300x198.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><br \/>\nIn fact, the entirety of our 2018 Color Trends is designed to help you manifest peace and calm in your home. We were specifically drawn to lifestyle trends like awareness, mindful living, and the Danish concept of <em>hygee, <\/em>which conveys the feelings of coziness, comfort, cheerfulness and well-being. More simply, our world is looking for an escape from the technology and material possessions that clutter our thoughts, minds and homes. We seek balance and joyful experiences.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13370 size-full\" src=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-office.jpg\" alt=\"An office painted in the color: In The Moment.\" width=\"740\" height=\"581\" srcset=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-office.jpg 740w, https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-moment-office-300x236.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><br \/>\n<strong>A Personal Connection to Color<\/strong><br \/>\nYet while we will certainly tip our caps to concepts of color therapy and mindfulness, they do not define our mission. Living in the moment is not about hitching one\u2019s wagon to a large-scale movement or thought pattern; it\u2019s about developing a personal relationship with color that speaks to you: the individual. It\u2019s about doing what you must to make yourself feel at peace and in balance.<br \/>\n<strong>Where Will We Find This Color?<\/strong><br \/>\nWith its soft presence and versatile nature,<a href=\"https:\/\/www.behr.com\/consumer\/ColorDetailView\/T18-15\"> <em>In The Moment <\/em><\/a>is easily incorporated into existing color schemes. For that reason, we expect this hue to have a big impact in the worlds of fashion, interior and exterior design. We\u2019ve seen the use of this color, by trend setting designers, not just on walls, but in the textiles and patterns of decor and furnishings, accenting cabinetry, and even gracing kitchens and dining rooms with elegant tableware. The earthborn nature of this shade will show it to be a popular choice for exteriors. It&#8217;s alpine or desert sage ambiguity allows it to transcend both style and region.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13369 size-full\" src=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-Moment-Exterior-1.jpg\" alt=\"An exterior home painted in the color: In The Moment.\" width=\"740\" height=\"1092\" srcset=\"https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-Moment-Exterior-1.jpg 740w, https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-Moment-Exterior-1-203x300.jpg 203w, https:\/\/www.behr.com\/colorfullybehr\/wp-content\/uploads\/2017\/10\/In-the-Moment-Exterior-1-694x1024.jpg 694w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><br \/>\nTo learn more about this color and our complete collection of 2018 trend colors visit our article on <a href=\"https:\/\/www.behr.com\/consumer\/inspiration\/2018-color-trends\">Behr.com<\/a>.<br \/>\nColorfully yours,<br \/>\nDaniel Evans<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behr Paint is proud to introduce you to In The Moment, our 2018 Color of the Year. A soothing, restorative coalescence of blue, gray and green, In The Moment\u2019s calming effect and nature-inspired beauty made it the ideal choice as Behr\u2019s first-ever color of the year.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[11,14],"tags":[865,871,467,866,872],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Color of the Year: In the Moment | Colorfully BEHR<\/title>\n<meta name=\"description\" content=\"Learn more about the Color of the Year for 2018 from Behr. This blue, grey, and green paint color will bring a calming effect to any room in your home.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.behr.com\/colorfullybehr\/color-year-moment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Color of the Year: In the Moment | Colorfully BEHR\" \/>\n<meta property=\"og:description\" content=\"Learn more about the Color of the Year for 2018 from Behr. 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