{"id":1103,"date":"2023-05-02T12:58:50","date_gmt":"2023-05-02T19:58:50","guid":{"rendered":"https:\/\/www.behr.com\/pro\/onthejob\/?page_id=1103"},"modified":"2024-02-14T11:01:42","modified_gmt":"2024-02-14T18:01:42","slug":"business-building","status":"publish","type":"page","link":"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/","title":{"rendered":"Business Building"},"content":{"rendered":"\n<section class=\"query-title\">\n    <div class=\"container\">\n        <div class=\"d-flex flex-column flex-md-row\">\n            <div class=\"\">\n                <div class=\"query-title__header title-with-underline text-nowrap\">\n                    Business Building                <\/div>\n            <\/div>\n            <div class=\"ml-lg-3 pl-lg-3 mt-5 my-md-1 mr-lg-5 pr-lg-5\">\n                <div class=\"query-title__description\">\n                    <h3>Find tips on building a professional painting business with Behr business building resources, including marketing materials, referral programs, and more.<\/h3>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"most-recent-blog\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-md-1\"><\/div>\n            <div class=\"col-md-10 col-12\">\n                                        \r\n<div class=\"single-blog-article\">\r\n\t<div class=\"row\">\r\n\t\t<div class=\"col-sm-6 col-12\">\r\n\t\t\t<a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/painting-contractor-referrals\/\" class=\"single-blog-article__image\"><span class=\"sr-only\">Go to How Painting Contractors Build Reputation<\/span>\r\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1700\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2026\/04\/Pros-Build-Reputation-Blog-Featured-Image.png\" class=\"attachment-read-more size-read-more\" alt=\"\" \/>\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"col-sm-6 col-12\">\r\n\t\t\t<div class=\"single-blog-article__info\">\r\n\t\t\t\t<a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/painting-contractor-referrals\/\" class=\"single-blog-article__tags d-flex\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-blog-article__tag\">Business Building<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-blog-article__tag\">Pro Spotlight<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"single-blog-article__tag\">Pro Tips<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t<div class=\"single-blog-article__additional d-sm-none d-flex align-items-center\">\r\n\t\t\t\t\t<div class=\"single-blog-article__author\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.behr.com\/pro\/onthejob\/author\/emily-howard\" class=\"d-flex align-items-center\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2024\/07\/Emily-Howard_Headshot.jpg\" alt=\"Emily Howard\" \/>\r\n\t\t\t\t\t\t\t\t<p>Emily Howard<\/p>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"single-blog-article__date\">3 days ago<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/painting-contractor-referrals\/\" class=\"single-blog-article__header\">\r\n\t\t\t\t\tHow Painting Contractors Build Reputation\t\t\t\t<\/a>\r\n\t\t\t\t<a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/painting-contractor-referrals\/\" class=\"single-blog-article__description\"><span class=\"sr-only\">Go to How Painting Contractors Build Reputation<\/span>\r\n                    <p>Learn how top painting contractors build a reputation that drives referrals through strong client communication, problem-solving on the jobsite, and the right product choices.<\/p>\n\t\t\t\t<\/a>\r\n\t\t\t\t<div class=\"single-blog-article__additional d-sm-flex d-none align-items-center\">\r\n\t\t\t\t\t<div class=\"single-blog-article__author\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.behr.com\/pro\/onthejob\/author\/emily-howard\" class=\"d-flex align-items-center\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2024\/07\/Emily-Howard_Headshot.jpg\" alt=\"Emily Howard\" \/>\r\n\t\t\t\t\t\t\t\t<p>Emily Howard<\/p>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"single-blog-article__date\">3 days ago<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/painting-contractor-referrals\/\" class=\"single-blog-article__button button\">\r\n\t\t\t\t\tRead More\r\n\t\t\t\t<\/a>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>                            <\/div>\n            <div class=\"col-md-1\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"blogs\">\n    <div class=\"container\">\n\n        \n        <div class=\"blogs__block\">\n            <div class=\"row\">\n\n                                        <div class=\"col-md-4 col-sm-6 col-12\">\n<div class=\"blogs-article\">\n    <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/common-commercial-paint-problems\/\" class=\"blogs-article__link\">\n        <div class=\"blogs-article__description d-none\">\n            While big commercial jobs come with big revenue, more square footage means small problems can quickly become big problems. When challenges or questions arise, don\u2019t overlook one key player who holds a treasure trove of knowledge: your paint rep.\r\n\r\n&nbsp;\r\n\r\nArek Anysz is a Regional Pro Sales Manager at Behr Paint Company, and he has worked with pros to solve just about every paint challenge in the book. I sat down with him to talk about three common challenges pro painters face on the commercial jobsite and how to fix them.\r\n\r\n\r\n\r\nDry Hide vs. Wet Hide\r\nHiding the surface or color underneath is one of the most important functions of paint. That\u2019s why it\u2019s important to know there are two different kinds of hide: dry hide and wet hide. Dry hide refers to the ability of a fully cured coating to hide the surface underneath, whereas wet hide measures how well a wet coating hides the surface underneath. Ultimately, a good dry hide is the true measure of success.\r\n\r\n&nbsp;\r\n\u201cWe manufacture to have a better dry hide than a wet hide,\u201d says Anysz, \u201cmeaning when the product is wet and still curing, it may not look uniform, but as it dries out, the moisture evaporates and all the solids tighten up and level out.\u201d\r\n\r\n&nbsp;\r\nIf a painter is unfamiliar with the product, they may apply too many coats before the paint dries, thinking they need more coverage, which wastes both time and money. The important thing is to let it dry, then decide whether more coats are necessary.\r\n\r\n&nbsp;\r\n\r\n\r\nTouch-Up\r\nOnce paint has dried, cured, and aged, it is notoriously challenging to touch up. \u201cTouch-up is an art form in the paint industry,\u201d says Anysz. Still, the ability to seamlessly touch up paint is a huge selling point, especially in the commercial space. With the right product and some practice, any pro can master their touch-up technique.\r\n&nbsp;\r\n\r\nAnysz says there are a host of reasons that touch-ups fail. \u201cI\u2019ve seen scenarios that vary from simply not enough paint being applied to using the wrong application method.\u201d\r\n\r\n&nbsp;\r\nMastering the perfect touch-up requires matching color, sheen, application tool, and application method, to name a few.\r\n\r\n&nbsp;\r\n\r\nMost pros can match the color and sheen well, but many overlook matching the process and application method.\u00a0\r\n\r\n&nbsp;\r\n\r\nUse the same tool that was used on the original finish. If you are touching up a wall that was originally rolled and you try to touch up by spraying, that will cause continuity problems. In this instance, back rolling will better achieve the right texture and sheen pattern. It\u2019s also important to ensure you apply paint at the right mil thickness.\r\n\r\n&nbsp;\r\n\r\nBecause overworking the paint while it\u2019s curing causes a host of finish problems, it\u2019s important to get it right the first time. If you are new to touching up or you are using a new product, it\u2019s worth a little extra time in the shop to dial in your plan and practice feathering and diluting the paint to get the perfect touch-up.\r\n\r\n&nbsp;\r\nTemperature Changes\r\nEvery can of paint tells you the temperature range in which it can be applied successfully. Generally speaking, the range is from 35\u00b0F to 90\u00b0F. Applying paint outside of the recommended range stresses the paint and can lead to cosmetic issues or coating failure.\r\n\r\n&nbsp;\r\n\r\nIt\u2019s critical to remember that the temperature guidelines apply to both ambient and substrate temperature. If it\u2019s 70\u00b0F outside and you haven\u2019t checked the substrate temperature, you may believe that you are well within range.\r\n&nbsp;\r\n\r\n\u201cIf you are painting on the sunny side of the house at 2 p.m., the substrate can be over 100\u00b0F,\u201d says Anysz. That high temperature on the substrate causes the paint to dry faster than it can level out, leading to flashing, or uneven sheen and visible lap marks.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n\r\n&nbsp;\r\n\r\nThe same idea applies when it\u2019s cold outside. If the outside ambient temperature is 38\u00b0F and you are painting in the shade, the substrate may only be 28\u00b0F. That colder substrate temperature can lead to slower film formation, reduced water evaporation, or increased surface tension. All of these lead to white streakiness known as \u201csurfactant leaching\u201d.\r\n\r\n&nbsp;\r\nExecution Matters\r\nPainting in the commercial space can lead to much bigger jobs and higher revenue. Avoid costly mistakes by planning, testing, and utilizing your paint rep to ensure a successful finish.\r\n\r\n&nbsp;\r\n\r\nTo learn more about Behr\u2019s commercial-grade products and jobsite solutions, contact your BEHR Pro Rep.\r\n\r\n&nbsp;\r\n\r\n&nbsp;        <\/div>\n        <div class=\"blogs-article__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1700\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2026\/02\/Commercial-Paint-Challenges-Featured-Image.png\" class=\"attachment-read-more size-read-more\" alt=\"COMMERCIAL PAINTER WITH BEHR PRO REP AT MULTIFAMILY JOBSITE\" \/>        <\/div>\n        <div class=\"blogs-article__tags d-flex align-items-center\">\n                                                <div class=\"blogs-article__tag\">Business Building<\/div>\n                                    <div class=\"blogs-article__tag\">Pro Tips<\/div>\n                                    <\/div>\n        <div class=\"blogs-article__header lines-overflow\">\n            Common Commercial Paint Problems        <\/div>\n    <\/a>\n    <div class=\"blogs-article__additional d-flex align-items-center\">\n        <div class=\"blogs-article__author\">\n                            <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/author\/emily-howard\" class=\"d-flex align-items-center\"><span class=\"sr-only\">Go to author&#8217;s page<\/span>\n                    <img decoding=\"async\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2024\/07\/Emily-Howard_Headshot.jpg\" alt=\"Emily Howard\" \/>\n                    <p>Emily Howard<\/p>\n                <\/a>\n                    <\/div>\n        <div class=\"blogs-article__date\">2 months ago<\/div>\n    <\/div>\n<\/div><\/div>                                        <div class=\"col-md-4 col-sm-6 col-12\">\n<div class=\"blogs-article\">\n    <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/painting-older-homes\/\" class=\"blogs-article__link\">\n        <div class=\"blogs-article__description d-none\">\n            Older homes possess a charm loved by many. While the history and unique details make them attractive to homebuyers, they also make repairs and repaints more challenging for pros. Each project requires astute problem-solving skills and knowledge of products and standards to ensure success.\r\n\r\n&nbsp;\r\n\r\n\r\n\r\nPeter Schumerth, VP of Product Management, discusses four common problems and strategies to help you restore that old beauty.\r\n\r\n&nbsp;\r\nGet RRP Certified\r\n&nbsp;\r\n\r\nLead-based paint might not be on the shelves anymore, but that doesn\u2019t mean it isn\u2019t hiding on the walls of older homes.\r\n\r\n&nbsp;\r\n\u201cPainting contractors disturbing the coating on any home that was built pre-1978 require a Renovation, Repair, and Painting (RRP) Certification*,\u201d says Schumerth.\r\n\r\n&nbsp;\r\nThe certification ensures that those working on older homes and potentially dealing with lead-based paint are up to date on the latest rules and best practices surrounding testing, hazards, safety, containment, documentation, and disposal.\r\n\r\n&nbsp;\r\nProperly Handle Mold and Mildew\r\n&nbsp;\r\n\r\nMold and mildew are not uncommon, especially in older homes. When you find the telltale signs of mold or mildew (discoloration, smells, peeling paint, warped substrate, etc.), first things first: Ensure the source of the moisture is fixed.\r\n\r\n&nbsp;\r\n\r\nNext, it\u2019s time to remove the mold and mildew.\r\n\r\n&nbsp;\r\n\u201cThere are many \u2018mold-killing primers\u2019 out there,\u201d says Schumerth. \u201cThis can create the perception that you can slap the primer on over the mold and mildew, and you are good to go.\u201d\r\n\r\n&nbsp;\r\nWhile the mildewcide in these products will help fight both in the future, you need to remove any mold and mildew present before priming. Remove mildew stains with a mildew stain removing product. Commercially available mildew cleaners will do the trick.\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\nAssess the Current Coatings\r\n&nbsp;\r\n\r\nWith older homes, you do not always get to start with a fresh new palette. You can try to talk your clients into taking it down to bare substrate, but time and budget rarely allow that option. This means that each layer of built-up coating has the potential to affect your finished project, requiring additional consideration when choosing prep steps and selecting a paint.**\r\n\r\n&nbsp;\r\n\r\nStart with a thorough assessment of the surface to check for adhesion issues. \u201cYou can do this by making a simple \u2018X\u2019 mark with a razor (cut as deep as you can and in multiple locations), then do the tape test,\u201d advises Schumerth. \u201cThis test allows you to evaluate the integrity of the layers underneath.\u201d\r\n\r\n&nbsp;\r\n\r\nPaint coming up with the tape indicates an adhesion issue. Depending on how large an area peels, you\u2019ll need to either spot sand and prime or do a full sand and prime to ensure you have a smooth, sound surface for your topcoat.\r\n\r\n&nbsp;\r\nChoose the Right Paint\r\n&nbsp;\r\n\r\nEach new layer of paint creates tension on existing coatings. Even if your topcoat adheres beautifully to the coating immediately beneath, you need the bridge between each coating below it to hold as well.\r\n\r\n&nbsp;\r\n\u201cFor older homes, I recommend BEHR PREMIUM PLUS\u00ae due to its lower binder content. Higher binder and resin content can create more tension, causing additional adhesion stress on the coatings beneath it,\u201d says Schumerth.\r\n&nbsp;\r\n\r\n\r\n\r\nWhile older homes require knowledge and diligence from a pro painter, painting older homes can be a very rewarding and lucrative market.\r\n\r\n&nbsp;\r\n\r\nTo learn more about Behr\u2019s products, contact your BEHR Pro Rep.\r\n\r\n&nbsp;\r\n\r\n*This blog is for informational purposes only and contractors are responsible for complying with all applicable federal, state, and local regulations.\r\n\r\n&nbsp;\r\n\r\n** If you encounter significant mold, water damage, or structural concerns, consult a licensed professional to assess current conditions before proceeding. The guidance provided here is intended for general informational purposes only and may not apply to all situations.\r\n\r\n&nbsp;        <\/div>\n        <div class=\"blogs-article__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1500\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2026\/01\/Painting-Older-Homes-Feature-Image-.png\" class=\"attachment-read-more size-read-more\" alt=\"\" \/>        <\/div>\n        <div class=\"blogs-article__tags d-flex align-items-center\">\n                                                <div class=\"blogs-article__tag\">Business Building<\/div>\n                                    <div class=\"blogs-article__tag\">Pro Tips<\/div>\n                                    <div class=\"blogs-article__tag\">Products<\/div>\n                                    <\/div>\n        <div class=\"blogs-article__header lines-overflow\">\n            Solving Paint Problems with Older Homes        <\/div>\n    <\/a>\n    <div class=\"blogs-article__additional d-flex align-items-center\">\n        <div class=\"blogs-article__author\">\n                            <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/author\/emily-howard\" class=\"d-flex align-items-center\"><span class=\"sr-only\">Go to author&#8217;s page<\/span>\n                    <img decoding=\"async\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2024\/07\/Emily-Howard_Headshot.jpg\" alt=\"Emily Howard\" \/>\n                    <p>Emily Howard<\/p>\n                <\/a>\n                    <\/div>\n        <div class=\"blogs-article__date\">3 months ago<\/div>\n    <\/div>\n<\/div><\/div>                                        <div class=\"col-md-4 col-sm-6 col-12\">\n<div class=\"blogs-article\">\n    <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/painting-cabinets\/\" class=\"blogs-article__link\">\n        <div class=\"blogs-article__description d-none\">\n            For homeowners, beautifully painted cabinets can be a great source of pride. For painting pros, they can showcase exceptional skill, product knowledge, and attention to detail. However, these projects are notoriously unforgiving, especially when steps are skipped or improper products are selected. Check out this list of pro tips to ensure you and your crew are prepped to do the job right.\r\n\r\n&nbsp;\r\n\r\n\r\nCustomer Prep\r\nAll jobs start with excellent prep, and the first prep step is fully understanding the expectations, current conditions, and potential challenges. Start by finding out the level of finish that the customer expects.\r\n\r\n&nbsp;\r\n\u201cIt depends on what the paying customer wants. You\u2019ll choose different products depending on whether they want a factory finish or a basic repaint to spruce up the cabinets,\u201d says Ed Edrosa, Senior Product Manager for Behr Paint.\r\n&nbsp;\r\n\r\nMany contractors offer an array of products and finish levels, so the customer can choose an option that meets their needs and budget. If you only do high-end projects and are unwavering in your quality standards, create a strong qualifying process to identify the prospects who can afford your level of work.\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nBefore giving an estimate, inspect for defects that could add additional prep work to the project. High levels of grease, dents\/holes, mixed materials, and wood species that require grain filler are a few examples of things to look for. Prepare for sneaky challenges that often pop up once the project is in process. Many contractors recommend a clause in the contract that addresses how unforeseen challenges will be handled.\r\n\r\n&nbsp;\r\nJob Site Prep\r\nA well-planned job site helps the job move along efficiently, ensures that everyone stays safe, and that everything in the home stays clean and damage-free.\r\n\r\n&nbsp;\r\n\r\n \tOverspray: Since most cabinets will be sprayed, all surfaces not being sprayed should be properly covered to protect them from overspray.\r\n \tVentilation\/PPE: Properly train crew members and ensure use of appropriate PPE. Set up your site for proper ventilation and air filtration.\r\n \tLighting: Good lighting is critical to ensure that nothing is missed during prep and you can quickly see any imperfections in the coating that need attention.\r\n \tTransportation: If you are taking drawers and doors off-site to a shop, don\u2019t forget to wrap and secure them to protect the items from damage.\r\n\r\n&nbsp;\r\nSurface Prep\r\nGrease and oil are common in kitchens, and they wreak havoc on paint. Begin with a good old-fashioned cleaning. Grease cutters like Dawn dish soap, TSP, and, in tough situations, denatured alcohol are good go-tos. Inspect and scrape the cabinets, and clean all their nooks and crannies.\r\n\r\n&nbsp;\r\n\r\nSanding strategy and primer choice are situational. Generally, a three-coat system with a scuff sand before each coat will give you a quality result. Follow these steps:\r\n\r\n&nbsp;\r\n\r\n \tSand\r\n \tPrime\r\n \tSand\r\n \tCoat one\r\n \tSand\r\n \tCoat two\r\n\r\n&nbsp;\r\n\r\nRemove dust with a vacuum cleaner after sanding, and wipe all surfaces with a wet rag or tack cloth.\r\n\r\n&nbsp;\r\nChoose a primer that is formulated for your specific situation. For instance, if you are painting enamel over previously painted cabinets, \u201cour BEHR\u00ae\u00a0Kitchen, Bath &amp; Trim Stain-Blocking Primer &amp; Sealer will do the trick,\u201d says Edrosa. This primer blocks medium-to-heavy stains and is perfect for properly prepped glossy surfaces.\r\n\r\n\r\nHowever, if you are working on something like melamine cabinets, it\u2019s better to use a bonding primer like BEHR Interior\/Exterior Bonding Primer for its high-adhesion qualities.\r\n\r\n\r\nPaint\r\n\r\n\u201cNot every paint can be used on cabinets,\u201d warns Edrosa. Even once old grease is removed, the new coating needs to hold up to future grease. \u201cThe oils soften the paint film, so if you don\u2019t use the right paint, you can end up with something that looks good, but you\u2019ll get a callback in a few months because the paint is softening and accumulating dirt.\u201d Cabinet paints are formulated with special resins designed to resist grease and prevent staining. While it is possible, it\u2019s rare to see a successful cabinet job that doesn\u2019t use spraying as its primary application method.\r\n\r\n\r\n\u201cTechnique plays a big part in a beautiful and lasting result,\u201d says Edrosa.\u00a0\u00a0\r\n&nbsp;\r\n\r\nBefore spraying, always strain the paint to remove impurities that can clog the tip or spray debris with your topcoat. It\u2019s best to apply two thinner coats as opposed to one thick coat.\r\n\r\n&nbsp;\r\nBuild a System\r\nIt might seem impossible to create a system that handles the wide array of substrates, expectations, and challenges that come with painting cabinets, but if you establish standard operating procedures around what you see most and build flexibility into contracts for unknown unknowns, you can take a lot of stress out of the job.\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nSet your standard offers and price, and only take on those gnarly jobs when you are sure you are ready for them (and up-charging for them).\r\n\r\n&nbsp;\r\n\r\nCabinets, while more challenging than a lot of other repaint work, are popular and lucrative projects. It\u2019s worth the time and effort to become known for your excellent cabinet work.\r\n\r\n&nbsp;\r\n\r\nTo learn more about Behr\u2019s cabinet products, contact your local BEHR Pro Rep.\r\n\r\n&nbsp;        <\/div>\n        <div class=\"blogs-article__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"360\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2025\/12\/Painting-Cabinets-Header-Image-.png\" class=\"attachment-read-more size-read-more\" alt=\"\" \/>        <\/div>\n        <div class=\"blogs-article__tags d-flex align-items-center\">\n                                                <div class=\"blogs-article__tag\">Business Building<\/div>\n                                    <div class=\"blogs-article__tag\">Pro Tips<\/div>\n                                    <div class=\"blogs-article__tag\">Products<\/div>\n                                    <\/div>\n        <div class=\"blogs-article__header lines-overflow\">\n            Pro Tips for Painting Cabinets        <\/div>\n    <\/a>\n    <div class=\"blogs-article__additional d-flex align-items-center\">\n        <div class=\"blogs-article__author\">\n                            <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/author\/emily-howard\" class=\"d-flex align-items-center\"><span class=\"sr-only\">Go to author&#8217;s page<\/span>\n                    <img decoding=\"async\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2024\/07\/Emily-Howard_Headshot.jpg\" alt=\"Emily Howard\" \/>\n                    <p>Emily Howard<\/p>\n                <\/a>\n                    <\/div>\n        <div class=\"blogs-article__date\">4 months ago<\/div>\n    <\/div>\n<\/div><\/div>                                        <div class=\"col-md-4 col-sm-6 col-12\">\n<div class=\"blogs-article\">\n    <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/tips-from-reps\/\" class=\"blogs-article__link\">\n        <div class=\"blogs-article__description d-none\">\n            Keeping jobs running on schedule, failure-free, and under budget is the goal of any paint professional, so it\u2019s vital to use every available resource. One valuable ally you should never overlook is your Pro Rep, who can help you with anything from troubleshooting coating issues and product selection, to getting discounts and finding prospective customers.\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nBehr Pro Reps spend years mastering the BEHR\u00ae product portfolio, including application methods and proper selection. They also dedicate themselves to understanding end users, many of whom are (or could be) your customers too. Behr Pro Reps understand the needs and challenges of our customers across our audience segments, including pro painters, architects, designers, property managers, and facility managers. Hear from three Behr Pro Reps who share their top tips for pros on the job.\r\n\r\n&nbsp;\r\n1. Proper Prep is Critical.\r\nErik Miranda has been with Behr for five years, including three years in the field working directly with pro painters.\r\n\r\n\r\nMost of the problems I see stem from improper prep or product selection,\u201d says Miranda.\r\n\r\n&nbsp;\r\nIt\u2019s painting 101, but it always bears repeating (pun intended): Fully and properly prep the surface. If you find that you have a coating failure, reach out to your Behr Pro Rep. Together, you can review each step in the process to see how the problem originated and create\u00a0 a plan to fix it.\r\n\r\n&nbsp;\r\n2. Know When You Can\/Can\u2019t Use Paint-and-Primer-in-One.\r\nAnother issue that Miranda noted is improper use of paint-and-primer-in-one products.\r\n\r\n&nbsp;\r\nAlways keep in mind that the paint-and-primer-in-one products are for specific circumstances,\u201d said Miranda. \u201cWith a brand-new surface, a primer is still needed to seal that surface before applying a topcoat.\u201d\r\n\r\n&nbsp;\r\nPaint-and-primer-in-one is a great choice for a surface that is properly prepared, like an interior repaint. The increased solids mean better coverage without the use of a separate primer.\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nHowever, if you are dealing with a surface like new drywall, wood, metal, or areas you\u2019ve patched, take the extra step of priming to ensure that the surface is ready for the topcoat.\r\n\r\n&nbsp;\r\nIt takes a little bit longer, but at the end of the day, it&#8217;s going to provide the customer with a more foolproof job,\u201d says Miranda.\r\n&nbsp;\r\n3. Working With Your Rep Could Mean More Business.\r\nNicole Higgins is an Architectural and Design Rep for Behr in Atlanta, GA. She spends her days meeting with designers and architects to educate them on the perfect BEHR products for their projects.\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nYou might wonder what that has to do with pro painters.\r\n\r\n&nbsp;\r\nMy biggest role with pro painters is to funnel them opportunities,\u201d says Higgins.\r\n&nbsp;\r\n\r\nThis makes her an excellent and valuable resource for painting contractors with whom she works,\r\n\r\n&nbsp;\r\nOnce a project is specified with Behr, I help bridge the gap between the design side and the execution side by identifying professional painters and contractors who are qualified to bid on the work. This gives painters access to high-value commercial opportunities they might not otherwise be aware of.\u201d\r\n\r\n&nbsp;\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nBecause of this symbiotic relationship, Higgins generates new opportunities for pros while Miranda ensures those same pros are using the right products leading to on-time job completion.\r\n\r\n&nbsp;\r\nWe really work together as a team to present a complete portfolio of what Behr can offer. We don\u2019t just help with paint orders, we generate and create projects,\u201d says Higgins.\r\n&nbsp;\r\n4. Take the Behr Pro Challenge.\r\nIf you haven\u2019t tried BEHR\u00ae Paint before, you might qualify to give it a test run.\r\n\r\n&nbsp;\r\nIf you have a painter who only wants to use one of our competitor\u2019s products, we can provide an equivalent BEHR product to test in an adjacent room. This way they can paint one room with the competitor\u2019s product and then one room with the equivalent BEHR product and then form a judgment,\u201d says Higgins. \u201cThis challenge is very successful in persuading customers to choose BEHR Paint because they see our product quality firsthand.\u201d\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nThe Behr Pro Challenge not only allows painters to test out a new product, but it also allows you to better understand the true value of the products you select.\r\n\r\n&nbsp;\r\nThe Behr Pro Challenge was introduced to show the value of BEHR Paint, but you have to measure the true cost,\u201d says Mario Garita, National Account Manager for Property Management. Contact your local Behr Pro Rep for more information.\r\n\r\n\r\n&nbsp;\r\n5. A Higher-Grade Paint Can Save Time and Money.\r\nGarita has worked for Behr for 26 years, and today he works closely with multi-family property managers\u2014both existing and new construction.\r\n\r\n&nbsp;\r\n\r\nGarita points out the importance of measuring the true job cost and not just cost-per-gallon.\r\n\r\n&nbsp;\r\nA lot of times we end up proving that a higher quality product is actually cheaper,\u201d says Garita.\r\n\r\n&nbsp;\r\nFor instance, if you paint two rooms and the first is painted with an entry-level product that costs $10 per gallon, and it takes seven gallons to get a good finish, that would be $70. But if you painted the second room with a mid-level paint that costs $15 per gallon, but got full coverage using four gallons, the cost is only $60. In addition, you have a lower labor cost when applying four gallons compared to seven.\r\n\r\n&nbsp;\r\nThat\u2019s where we have to educate our customers. You may pay more for the product, but you\u2019ll use less product, representing an overall savings,\u201d says Garita.\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nWorking hand-in-hand with your Behr Pro Rep grants you access to a valuable resource that can save you time, money, and even help you get more business.\r\n\r\n&nbsp;\r\n\r\nLearn more about what your Rep can do for you and your business here.\r\n\r\n&nbsp;        <\/div>\n        <div class=\"blogs-article__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"5120\" height=\"3493\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2025\/08\/PENCILBOX_BEHR_SALESSHOOT_INSTORE_2409.jpg\" class=\"attachment-read-more size-read-more\" alt=\"\" \/>        <\/div>\n        <div class=\"blogs-article__tags d-flex align-items-center\">\n                                                <div class=\"blogs-article__tag\">Business Building<\/div>\n                                    <div class=\"blogs-article__tag\">Pro Tips<\/div>\n                                    <\/div>\n        <div class=\"blogs-article__header lines-overflow\">\n            Insider Tips From Behr Pro Reps        <\/div>\n    <\/a>\n    <div class=\"blogs-article__additional d-flex align-items-center\">\n        <div class=\"blogs-article__author\">\n                            <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/author\/emily-howard\" class=\"d-flex align-items-center\"><span class=\"sr-only\">Go to author&#8217;s page<\/span>\n                    <img decoding=\"async\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2024\/07\/Emily-Howard_Headshot.jpg\" alt=\"Emily Howard\" \/>\n                    <p>Emily Howard<\/p>\n                <\/a>\n                    <\/div>\n        <div class=\"blogs-article__date\">8 months ago<\/div>\n    <\/div>\n<\/div><\/div>                                        <div class=\"col-md-4 col-sm-6 col-12\">\n<div class=\"blogs-article\">\n    <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/paint-sheen-differences\/\" class=\"blogs-article__link\">\n        <div class=\"blogs-article__description d-none\">\n            Understanding the difference between paint sheens and how each can create various moods and dimensions in a space is an excellent way to impress your customers. Imagine wowing your customers by describing each sheen, their functional and aesthetic qualities, and the many possibilities for mixing and matching to create a truly unique space.\r\n\r\n&nbsp;\r\n\r\nSelecting the best paint sheen for your client\u2019s space requires understanding how sheen level affects light, color, and texture and keeping up with the latest trends and technology. We caught up with Behr\u2019s Erika Woelfel, Vice President of Color &amp; Creative, and Sid Maxey, Senior Director of Research &amp; Development for the latest and greatest in paint sheens.\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\nSheen Technology\r\nSheen determines how much light reflects off the coating. Lower sheens absorb light, giving a matte finish, and higher sheens reflect light, giving a glossier finish.\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nTraditionally, a lower sheen has been achieved by adding more extender pigmentation like calcium carbonate, talcs, micas, etc.\r\n\r\n&nbsp;\r\nIf you looked at it under magnification, it would kind of look like the surface of the moon or like a mountain range,\u201d said Maxey. This surface texture absorbs the light, creating a matte finish.\r\n&nbsp;\r\n\r\nTo create a higher sheen, the ratio of binder to extender pigmentation increases, giving you that smooth, reflective look.\r\n\r\n&nbsp;\r\n\r\nThe benefit of a more matte sheen is that the texture not only absorbs light, but also hides imperfections in the wall; however, it\u2019s not as scuff-resistant.\r\n\r\n&nbsp;\r\nBecause the rough material sticks out like mountain ranges, when your shoulder rubs against them on a wall, you break the peaks off of those mountains, creating scuffing, marring, and a sheen differential,\u201d said Maxey.\r\n&nbsp;\r\n\r\nThat breakage is why lower-sheen paint has not historically been considered as durable or cleanable as higher-sheen paint.\r\n\r\n&nbsp;\r\n\r\nLuckily, as the world of paint evolves to meet the needs of professional painters and end users, chemists like Maxey get the opportunity to be creative and build new technologies. In this instance, it\u2019s creating a lower-sheen paint without using a high concentration of extender pigments, giving both high hide and durability.\r\n\r\n&nbsp;\r\nIf you can get rid of those pigments, then you don&#8217;t have anything to break, which means that your products are more resistant to scuffing and marring,\u201d says Maxey.\r\n&nbsp;\r\n\r\nToday, BEHR ULTRA\u00ae Interior Paint is a great example of a paint specifically designed to offer that high hide of an ultralow sheen and durability.\r\n\r\n&nbsp;\r\nAnd that was achieved through advanced technology,\u201d said Maxey. This durability can be especially important when dealing with darker colors. \u201cIf you have a very flat sheen in a navy blue, sometimes marring can happen just by touching it. With BEHR ULTRA Interior Paint, you can get really vivid colors without the risk of sheen change.\u201d\r\n&nbsp;\r\n\r\n Walls: Dark Secret PPU26-23A\r\n\r\n&nbsp;\r\n2025 Sheen Design Trends \r\nOf course, if you only talk to your clients about the functionality of a sheen, you are missing half its appeal.\r\n\r\n&nbsp;\r\nSheen can have a big impact on the mood and atmosphere of a space if you know how to use it,\u201d said Woelfel. \u201cIt can bounce light around in really interesting ways.\u201d\r\n&nbsp;\r\n\r\nOne area where sheen can play a big role is in color drenching. Color drenching is when you use a single color for everything in the room (ceiling, walls, trim, baseboard, door, etc.).\r\n\r\n&nbsp;\r\nThere are a couple of approaches that I think have been really interesting from a design-and-paint-application perspective,\u201d said Woelfel.\r\n&nbsp;\r\n\r\n \tSingle sheen: \u201cYou can create a very sophisticated and cohesive look if you\u2019re just using all one sheen, like matte for example, in an entire room,\u201d said Woelfel.\r\n\r\n Walls: Cracked Pepper PPU18-01; Ceiling: Weathered White HDC-NT-21\r\n\r\n \tDifferent sheens on different substrates: This follows the more traditional use of sheens, but it creates dimensionality in a color-drenched room. \u201cYou can use sheen to highlight architectural features. For example, flat on the walls and semi-gloss on the ceiling can capture the light in an interesting way and create a dynamic atmosphere,\u201d said Woelfel.\r\n\r\n Walls &amp; Ceiling: Rumors MQ1-15\r\n\r\n \tSheens can help create architectural features: A chair rail is one way to create architectural interest in a room, but you can take it a step further by doing it with paint. \u201cIt is an effective look when the upper wall above the chair rail is painted a matte finish and the lower wall is a higher sheen,\u201d said Woelfel.\r\n\r\n Upper Wall: Perfect Taupe PPU18-13; Lower Wall: Aubergine N100-7; Trim &amp; Ceiling: Blank Canvas DC-003\r\n\r\n \tDual-sheen feature: In addition to texture and light reflection, sheen also affects the appearance of color. As the sheen goes up, the color appears darker. Because of this, layering different sheens on the wall in the same color can create shifts of color and dimensionality. One idea is to paint the wall in a matte sheen and then overlay a design in the same color with a glossier sheen.\r\n\r\n Walls &amp; Graphic Overlay: Weathered White HDC-NT-21; Trim: Whipped Cream DC-001\r\nSheens are something that I think contractors should explore as they\u2019re doing different projects. It just adds another layer of professionalism. Plus, you can create some really dynamic d\u00e9cors and appealing aesthetics when you get the sheen right,\u201d said Woelfel.\r\n&nbsp;\r\n\r\nRegardless of whether you are working to create a design that is traditional or modern, or you\u2019re looking to deliver durability in a heavily trafficked space, sheens are an exciting talking point when communicating with a customer.\r\n\r\n&nbsp;\r\n\r\nIf you have paint sheen questions or want to learn more,\u00a0contact your local BEHR\u00ae Pro Rep.\r\n\r\n&nbsp;        <\/div>\n        <div class=\"blogs-article__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1700\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2025\/03\/PRO-Blog-6-ChairRail-2048x1700-1.jpg\" class=\"attachment-read-more size-read-more\" alt=\"RESIDENTIAL SPACE WITH UPPER WALL ABOVE CHAIR RAIL PAINTED A MATTE FINISH AND THE LOWER WALL IS A HIGHER SHEEN\" \/>        <\/div>\n        <div class=\"blogs-article__tags d-flex align-items-center\">\n                                                <div class=\"blogs-article__tag\">Business Building<\/div>\n                                    <div class=\"blogs-article__tag\">Pro Tips<\/div>\n                                    <div class=\"blogs-article__tag\">Products<\/div>\n                                    <\/div>\n        <div class=\"blogs-article__header lines-overflow\">\n            Paint Sheen Differences        <\/div>\n    <\/a>\n    <div class=\"blogs-article__additional d-flex align-items-center\">\n        <div class=\"blogs-article__author\">\n                            <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/author\/emily-howard\" class=\"d-flex align-items-center\"><span class=\"sr-only\">Go to author&#8217;s page<\/span>\n                    <img decoding=\"async\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2024\/07\/Emily-Howard_Headshot.jpg\" alt=\"Emily Howard\" \/>\n                    <p>Emily Howard<\/p>\n                <\/a>\n                    <\/div>\n        <div class=\"blogs-article__date\">1 year ago<\/div>\n    <\/div>\n<\/div><\/div>                                        <div class=\"col-md-4 col-sm-6 col-12\">\n<div class=\"blogs-article\">\n    <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/blog\/ladder-safety\/\" class=\"blogs-article__link\">\n        <div class=\"blogs-article__description d-none\">\n            Painters are no strangers to ladders, and since safe ladder usage protects your crews and your bottom line, it\u2019s imperative that everyone on the job site is well-trained in ladder safety.\u00a0\r\n\r\n&nbsp;\r\n\r\nMarch, recognized as National Ladder Safety Month by the American Ladder Institute* (ALI), is the perfect time to renew your commitment to a safe job site.\r\n&nbsp;\r\n\r\nTreat Ladder Safety Month as a reminder to prioritize ladder safety every day and continuously improve a safe work environment,\u201d says Joe Zgrabik**, account executive for ALI. \u00a0\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nALI is not alone in this initiative. In 2025, nearly 25 organizations have committed to sponsoring Ladder Safety Month including longtime sponsor and leader in the climbing industry, Werner Ladder.\r\n&nbsp;\r\n\r\nLadder Safety Month is an ideal time to revisit ladder safety practices, encourage communication and behaviors on job sites, and provide education to ensure the job is finished safely.\u00a0While Werner Ladder focuses on safety year-round, we also offer unique national training events, webinars, and programs during March and May,\u201d says Michael Cameron**, QSSP, technical service \u2013 fall protection at Werner Ladder. \u201cDuring March, the Werner Jobsite Safety and Security (JSS) team conducts onsite safety training and hosts free webinars. Safety topics include \u2018Ladder Safety and Setup\u2019 and \u2018Fall Protection Best Practices\u2019.\u201d\r\n&nbsp;\r\n\r\nWith more than 15 years of experience in the use, design, manufacture, testing, and qualification of fall protection products and systems, Cameron is well-versed in ladder safety. He shared some of the most common mistakes along with some important safety tips to keep yourself and your crew safe on the job.\u00a0\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\nLadder Safety Tips\u00a0\r\n&nbsp;\r\n\r\nThe first step in ladder selection is choosing the right style of ladder for the job,\u201d says Cameron. \u201cSecondly, it\u2019s important to choose the appropriate ladder based on the maximum height of the project. For example, the ladder should extend three feet beyond the top of the property when painting soffits or eaves.\u201d\r\n&nbsp;\r\n\r\nAfter selecting the appropriate ladder, inspect the ladder to ensure that it\u2019s safe to use. Some things to look for include:\u00a0\u00a0\u00a0\r\n\r\n&nbsp;\r\n\r\n \tLadder rungs are secure and free from damage.\u00a0\r\n\r\n\r\n \tThere are no bends or cracks in the side rails.\u00a0\u00a0\r\n\r\n\r\n \tLadder feet are intact and provide proper grab.\u00a0\r\n\r\n\r\n \tLadder safety labels and load capacity are visible and intact.\u00a0\u00a0\u00a0\r\n\r\n\r\n \tLadder load capacity supports the user\u2019s weight, plus any tools or materials needed.\u00a0\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nNote: If you do find yourself with an unsafe ladder, be a good friend to your community and properly dispose of it.\r\n\r\n&nbsp;\r\nOne idea is to cut it vertically down the middle so it can\u2019t be used by someone else,\u201d says Zgrabik.\r\n&nbsp;\r\n\r\nOnce you\u2019ve selected and inspected your ladder, proper use is critical to safety. Cameron noted these important safety precautions:\u00a0\r\n\r\n&nbsp;\r\n\r\n \tMaintain 3 points of contact. That\u2019s two feet and one hand or two hands and one foot.\u00a0\r\n\r\n\r\n \tKeep from overreaching: Stay centered on the ladder. Leaning too far in any direction can cause falls.\u00a0\u00a0\r\n\r\n\r\n \tTake tools and paint safely up and down the ladder: Remember three points of contact. Werner offers a LOCK-IN Ladder Top with LOCK-IN Accessories that allows painters to safely and conveniently hold tools, painting supplies, and of course BEHR Paint on the top of the ladder.\u00a0\u00a0\r\n\r\n\r\n \tStay level: If you must put a ladder on an uneven surface, there are multiple tools available to ensure the ladder is level. Werner recently released the Werner LevelSafe Pro which automatically levels your ladder on uneven terrain up to 8 1\/2\u201d.\u00a0\r\n\r\n&nbsp;\r\n\r\n\r\n\r\n&nbsp;\r\n\r\nIn addition to these important tips, certified training in ladder safety is the best way to be prepared. Here are some ideas to get the most out of Ladder Safety Month this year:\u00a0\r\n\r\n&nbsp;\r\n\r\n \tLadder Safety Certification: ALI offers a free online ladder safety course and one-year certification.\r\n\r\nALI\u2019s Ladder Safety Training Program consists of four modules: Stepladder Safety, Single and Extension Ladder Safety, Articulated Ladder Safety, and Mobile Ladder Safety,\u201d says Zgrabik. \r\n&nbsp;\r\n\r\n \tRecertify annually: If your job involves frequent ladder use, it\u2019s tempting to think you already know all there is to know about safety. However, don\u2019t let complacency set in. Taking an annual refresher course is a great way to renew your safety IQ. \u00a0\r\n\r\n\r\n \tConsider in-person training: In addition to online courses, there are plenty of options for on-site training. Werner Ladder offers a variety of on-site opportunities that are tailored to specific job and application needs.\u00a0\u00a0\r\n\r\n\r\n \tFoster a culture of safety: Participating in training events and enforcement of safe practices keeps everyone safer on the job site. It\u2019s important to raise safety awareness and encourage others to report any safety concerns.\u00a0\r\n\r\n&nbsp;\r\n\r\nWe can all have a hand in making sure that job sites are safe and efficient. \u00a0\r\n\r\n\u00a0\r\n\r\n&nbsp;\r\n\r\nFor more ladder safety tips, visit\u202fladdersafetymonth.com\/safety-resources\/flyers.\u00a0\r\n\r\nFor more information on Werner Ladder, visit wernerco.com.\u00a0\r\n\r\n\u00a0\r\n\r\n&nbsp;\r\n*The American Ladder Institute does not approve or endorse any product.\r\n**There is no affiliation\/partnership between Behr Paint Company and the individuals quoted.\u00a0        <\/div>\n        <div class=\"blogs-article__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"232\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2025\/02\/Werner-Ladder_Thumbnail-asset.jpg\" class=\"attachment-read-more size-read-more\" alt=\"Werner Ladder_Thumbnail asset\" \/>        <\/div>\n        <div class=\"blogs-article__tags d-flex align-items-center\">\n                                                <div class=\"blogs-article__tag\">Business Building<\/div>\n                                    <div class=\"blogs-article__tag\">Pro Tips<\/div>\n                                    <\/div>\n        <div class=\"blogs-article__header lines-overflow\">\n            Stay on Top of Ladder Safety        <\/div>\n    <\/a>\n    <div class=\"blogs-article__additional d-flex align-items-center\">\n        <div class=\"blogs-article__author\">\n                            <a href=\"https:\/\/www.behr.com\/pro\/onthejob\/author\/emily-howard\" class=\"d-flex align-items-center\"><span class=\"sr-only\">Go to author&#8217;s page<\/span>\n                    <img decoding=\"async\" src=\"https:\/\/www.behr.com\/pro\/onthejob\/wp-content\/uploads\/2024\/07\/Emily-Howard_Headshot.jpg\" alt=\"Emily Howard\" \/>\n                    <p>Emily Howard<\/p>\n                <\/a>\n                    <\/div>\n        <div class=\"blogs-article__date\">1 year ago<\/div>\n    <\/div>\n<\/div><\/div>                            <\/div>\n        <\/div>\n\n                    <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"blogs__load-more shallow-button\">Load More<\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n\n    <\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1103","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Building for Professional Painting Contractors | BEHR PRO<\/title>\n<meta name=\"description\" content=\"Find tips on building a professional painting business with Behr business building resources, including marketing materials, referral programs, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Building for Professional Painting Contractors | BEHR PRO\" \/>\n<meta property=\"og:description\" content=\"Find tips on building a professional painting business with Behr business building resources, including marketing materials, referral programs, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/\" \/>\n<meta property=\"og:site_name\" content=\"On the Job with BEHR\u2122 Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T18:01:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/\",\"url\":\"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/\",\"name\":\"Business Building for Professional Painting Contractors | BEHR PRO\",\"isPartOf\":{\"@id\":\"https:\/\/www.behr.com\/pro\/onthejob\/#website\"},\"datePublished\":\"2023-05-02T19:58:50+00:00\",\"dateModified\":\"2024-02-14T18:01:42+00:00\",\"description\":\"Find tips on building a professional painting business with Behr business building resources, including marketing materials, referral programs, and more.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.behr.com\/pro\/onthejob\/#website\",\"url\":\"https:\/\/www.behr.com\/pro\/onthejob\/\",\"name\":\"On the Job with BEHR\u2122 Blog\",\"description\":\"Professional painting blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.behr.com\/pro\/onthejob\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Building for Professional Painting Contractors | BEHR PRO","description":"Find tips on building a professional painting business with Behr business building resources, including marketing materials, referral programs, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/","og_locale":"en_US","og_type":"article","og_title":"Business Building for Professional Painting Contractors | BEHR PRO","og_description":"Find tips on building a professional painting business with Behr business building resources, including marketing materials, referral programs, and more.","og_url":"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/","og_site_name":"On the Job with BEHR\u2122 Blog","article_modified_time":"2024-02-14T18:01:42+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/","url":"https:\/\/www.behr.com\/pro\/onthejob\/business-building\/","name":"Business Building for Professional Painting Contractors | BEHR PRO","isPartOf":{"@id":"https:\/\/www.behr.com\/pro\/onthejob\/#website"},"datePublished":"2023-05-02T19:58:50+00:00","dateModified":"2024-02-14T18:01:42+00:00","description":"Find tips on building a professional painting business with Behr business building resources, including marketing materials, referral programs, and more.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.behr.com\/pro\/onthejob\/business-building\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.behr.com\/pro\/onthejob\/#website","url":"https:\/\/www.behr.com\/pro\/onthejob\/","name":"On the Job with BEHR\u2122 Blog","description":"Professional painting blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.behr.com\/pro\/onthejob\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.behr.com\/pro\/onthejob\/wp-json\/wp\/v2\/pages\/1103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.behr.com\/pro\/onthejob\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.behr.com\/pro\/onthejob\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.behr.com\/pro\/onthejob\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.behr.com\/pro\/onthejob\/wp-json\/wp\/v2\/comments?post=1103"}],"version-history":[{"count":2,"href":"https:\/\/www.behr.com\/pro\/onthejob\/wp-json\/wp\/v2\/pages\/1103\/revisions"}],"predecessor-version":[{"id":1105,"href":"https:\/\/www.behr.com\/pro\/onthejob\/wp-json\/wp\/v2\/pages\/1103\/revisions\/1105"}],"wp:attachment":[{"href":"https:\/\/www.behr.com\/pro\/onthejob\/wp-json\/wp\/v2\/media?parent=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}