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About Colorfully, BEHR

Welcome to the Colorfully, BEHR blog! This blog is about all things color through the eyes of our expert color team at Behr. It’s a place to share and experience color firsthand through paint, art, interiors, exteriors, diys, food, fashion, travel and culture. We invite you to visit often and learn more about infusing color into your everyday in a variety of mediums.

Meet the Team

Erika Woelfel

VP Color Marketing

A top tier color expert and Vice President of Color Marketing, Erika Woelfel is the voice of color at Behr Paints. An essential part of her life- working and personal, Erika weaves together color inspiration from art, fashion, nature and travel. A lover of animals and all things chocolate, Erika enjoys exploring nameless trails on horseback and seeking sweet delectables at undiscovered eateries.

Posts by Erika Woelfel


Quinn Larson-Pierce

Color Marketing Project Manager

A nine year Behr veteran, Quinn supports the team as an interdepartmental liaison, coordinating color project initiatives. With two kids under five, she lends a mother’s perspective and experience to the team. Quinn devotes the majority of her free time to family activities, though when the opportunity presents itself, she enjoys pedicures, wine tastings and snuggling her pugs.

Posts by Quinn Larson-Pierce

Deanna Torrez

Color Consultant

Deanna is an outgoing, adventurous color enthusiast with fashion design background, making her a perfect fit as the teams Color Consultant. A dedicated resource for color advice, she provides customers ongoing support navigating color coordination for interiors and exteriors. On a personal, note she loves to spend time exercising, reading steamy romance novels, perusing the latest fashions, and enjoying quality time with her family.

Posts by Deanna Torrez

Diana Olvera

Color Stylist

Diana is Behr’s longest tenured member having been part of the color team for over ten years. Her talent to accurately see the true tonal hue or value of a color has positioned her as the team’s lead color designer and palette builder. In addition to an appreciation for color, Diana also loves baking, coffee, and camping. Amongst her favorite activities are road trips with her family and 3 furry friends!

Posts by Diana Olvera

Rob Hellander

Interior Designer

Rob Hellander is Behr’s resident interior designer, wearing many hats for the company; color consultant, set builder and prop stylist. A lifelong passion for color and creating beautiful spaces has brought his design work to a national and even international audience. When not remodeling the Behr corporate offices he is pursuing his love of adventure, globetrotting to exotic locations or, local exploration with his two beloved pups in tow.

Posts by Rob Hellander


Rudy Rodriguez

Graphic Designer

Rudy, is a graphic designer and photographer extraordinaire. A busy father of son Conrad, he enjoys adventuring with his family capturing the moment in photos. Other interests include Yoga, Karaoke and Gummi Bears, though not always at the same time… but sometimes.

Posts by Rudy Rodriguez


Nancy Bollefer

Canadian Marketing Manager

Nancy Bollefer, leverages her expertise and passion for color and design with every opportunity in her role as Canadian Marketing Manager at Behr Paints. Nancy lends an all-Canadian perspective to Behr, having lived coast to coast. She is always noodling around creative ideas, which often involve picking up a paint brush – to change up her exterior front door color or paint a new abstract painting. Anything color!

Posts by Nancy Bollefer

Want to Know More?

Visit our Ask a Color Expert page, send us a message, and follow along!

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