About Colorfully, BEHR

Welcome to the Colorfully, BEHR blog! This blog is about all things color through the eyes of our expert color team at Behr. It’s a place to share and experience color firsthand through paint, art, interiors, exteriors, diys, food, fashion, travel and culture. We invite you to visit often and learn more about infusing color into your everyday in a variety of mediums.

Meet the Team

Erika Woelfel

Vice President, Color & Creative Services

As a color marketing expert with experience working in the international paint industry, Erika is the voice of color at Behr Paints. She considers color an essential part of life and draws inspiration for color application from fashion, art, travel and nature. A lover of animals, yoga and all things chocolate, Erika enjoys discovering new eateries and going on road trips with friends and family.

Posts by Erika Woelfel

Deanna Torrez

Color Consultant

Deanna is an outgoing, adventurous color enthusiast with fashion marketing background which makes her a perfect fit as the teams Color Specialist. A dedicated resource for color and interior design advice, she provides customers ongoing support navigating color coordination for interiors and exteriors. On a personal note, she loves to spend time traveling, exercising, thrift shopping, and enjoying quality time with family.

Posts by Deanna Torrez

Diana Olvera

Color Stylist

Diana is Color Marketing’s longest tenured member having been at Behr 15+ years. Her talent to accurately see the true tonal hue or value of a color has positioned her as the team’s lead color designer and palette builder. In addition to an appreciation for color, Diana also loves baking, coffee, and camping. Amongst her favorite activities are road trips with her family and 3 furry friends!

Posts by Diana Olvera

Rob Hellander

Interior Designer

Rob Hellander is Behr’s resident interior designer, wearing many hats for the company; color consultant, set builder and prop stylist. A lifelong passion for color and creating beautiful spaces has brought his design work to a national and even international audience. When not remodeling the Behr corporate offices he is pursuing his love of adventure, globetrotting to exotic locations or, local exploration with his pup not far behind.

Posts by Rob Hellander


Rudy Rodriguez

Graphic Designer

Rudy, is a graphic designer and photographer extraordinaire. A busy father of son Conrad, he enjoys adventuring with his family capturing the moment in photos. Other interests include Yoga, Karaoke and Gummi Bears, though not always at the same time… but sometimes.

Posts by Rudy Rodriguez


Sha Khezri

Graphic Designer

Sha is Colorfully Behr’s newest team member, graphic designer and DIY project expert. When not designing elegant graphics and ridiculously adorable blog headers, she is challenging herself to solve problems and dream up new and exciting project ideas. With a passionate desire to learn and experience new things, Sha can be found exploring the world around her, headphones on, a skip in her step, and camera in hand. Her kryptonite- good music and good chocolate!

Posts by Sha Khezri


Larayne Boaz

Color Marketing Project Manager

Larayne has been part of Behr Marketing since 1999. Her skills include managing and overseeing product launches, creative input, and developing collateral pieces. With a passion for color and design she’s a perfect fit for the team. Outside the office, Larayne enjoys spending quality time with her family and friends. She travels often, savors her glass of wine, and appreciates the special moments in life.

Posts by Larayne Boaz

Want to Know More?

Visit our Ask a Color Expert page, send us a message, and follow along!

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