BEHR® Designer Collection
Ultra Pure White®
UPW
Ultra Pure White is a crisp classic white, the perfect clean-slate color to transform rooms into the space of your dreams.
What you'll love
- Behr's Designer Collection®
- Our Most Popular White Colors
- Our Most Popular Whites
- Our Most Popular Interior Colors
- Colors that inspire. Paint that performs.
- Not sure yet? Order a sample online at The Home Depot.
- Color matching is also available in-store.
Great color deserves great performance. That's why BEHR® has top-rated paints designed to deliver exceptional coverage, lasting durability, and beautiful results that stand up to everyday life. Explore BEHR DYNASTY®, BEHR MARQUEE®, BEHR ULTRA®, and BEHR PREMIUM PLUS®.
Room carousel
Experience these colors in thoughtfully designed spaces that bring them to life.
Room visualizer
Find your perfect color! Explore, coordinate and preview your color choices in room images. Our tool makes it easy.
Perfect palettes
Carefully paired color palettes that take the guesswork out of coordinating walls, trim, and ceilings.
Ultra Pure White® in your homes
Experience these colors in thoughtfully designed spaces that bring them to life.
Designer Collections®
Ultra Pure White®
UPW
“Clean and pure, ULTRA PURE WHITE® is the color we use when emphasizing the textures and structure of a space. When walls and ceilings are completely and immaculately white, the aesthetics of furnishings and architectural design stand out.”
Erika Woelfel
Former, Vice President of Color & Creative
More like Ultra Pure White®
Browse our other colors to get a sense of what feels right to you and your project.
