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The Newly Reimagined BEHR® Color System
Color Selection Made Easy

Selecting and specifying colors for your project’s finish schedule requires time, effort and vision. Introducing the new BEHR® Color System – an intuitive set of tools designed specifically for architects, designers and specifiers. Organized by whites, grays, neutrals and colors by hue, the BEHR Color System is a one-stop color resource that makes it easy to source any color you envision for your client’s project.  

 

With the new Color System, our goal is to make color selection and specification as smooth as possible for design professionals by providing you the best color tools in the industry when creating color concepts and detailed palettes for commercial and residential projects.  

 

 

Intuitive BEHR® Color System Simplifies Color Selection

 

As a color leader and dedicated partner to architects, designers and specifiers like you, the all-new BEHR Color System redefines color specification to fit your needs. In fact, the BEHR Color System is the first and only paint Color System to offer QR scanning on chips for a guaranteed two-day delivery, powered by Swatchbox, for fast and easy color sample ordering. Smart, organized and beautiful. 

 

The color system includes: 

  • Eight binders with single, 5″ x 5″ color samples organized by color family. To simplify reordering, all samples include a QR code on the back.  
  • Our Core Fan Deck with all BEHR Colors, including a thoughtfully created collection of our most specified whites, grays and neutrals.  
  • A Color Guide that aligns with both the binders and fan decks, offering at-a-glance color views to streamline the color-selection process. 
  • Large Format, 8 ½” x 11″ samples in a curated collection of whites, grays and neutrals for a larger representation of color. 

 

BEHR® Color Tools Now Available on Swatchbox Pro

 

Behr Paint Company is proud to collaborate with Swatchbox Pro – a platform for building professionals to search and request building product samples in an effort to provide fast, accurate sample reordering and delivery. Architects, interior designers, contractors and other professionals can browse samples from top manufacturers, organize them into custom palettes and collections, and have them delivered quickly and accurately.  

To make reordering fast and easy for you, Swatchbox provides fast, two-business-day delivery on all BEHR Color Tools and Color Samples (orders must be placed before 2 p.m. PT/5 p.m. CT). When requesting additional color samples, you have three options: 

 

1) Use your smartphone to scan the QR code on the back of each 5”x 5” color sample  

2) Go to behr.com/ordercolortools and search by color name or number 

3) Contact your BEHR® Architectural & Design Sales Representative at behr.com/rep. 

Professionals can register for a free Swatchbox account at www.swatchbox.com/pro and can view all BEHR Color Samples at www.swatchbox.com/behr. 

 

 

Color Tools & Services 

 

Custom Color Matching — Does your project require a color match? We can match any color from a fabric or textile sample or a competitor’s paint color to fit. 

Downloadable Color Palettes — Bring BEHR Colors to life in your renderings and presentations through downloadable color palettes for Adobe Illustrator®, Adobe Photoshop® and SketchUp® software applications. 

REVIT® Material Library — Design with BEHR Colors in your BIM projects with our render-ready Revit materials on BIMsmith® download as a New Revit Materials with BIMsmith or build your own Revit assembly using the BIMsmith Forge® Revit configurator. 

Digital Color Renderings — A digital representation of a project illustrating various color schemes and combinations to help your clients make informed color choices. 

Color Boards — Large boards that highlight color schemes and palettes with paint chips and optional digital color imaging. 

Full-Size, Drawdown Samples — If you need to show color to your clients in a larger size than a paint chip, we offer full-size drawdowns to help better visualize each color on any project. 

Color Books — A complete archive of every color and every product used on every surface in your project to streamline future maintenance. 

 

 

Environmental Responsibility 

 

In addition to providing high-performing paints, we are committed to formulating the safest products. The majority of BEHR® coatings comply with the South Coast Air Quality Management District’s (SCAQMD) Rule 1113 — one the nation’s most stringent VOC regulations. Also, many of our products have achieved GREENGUARD® Gold* certification, as well as meet or exceed Master Painters Institute® (MPI) environmental and performance standards. 

For more information on our products and services, visit behrpro.com or contact your Architect & Design Rep at behr.com/rep. 

 

 

*GREENGUARD is a registered trademark of UL LLC. For more information, visit ul.com/gg. Certificates can be found at spot.ul.com. MPI is a registered trademark of Master Painters Institute®. GREENGUARD and MPI are property of their respective owners and are used with permission. 

 

Adobe Illustrator®, Adobe Photoshop®, SketchUp®, REVIT®, BIMsmith®, and BIMsmith Forge® are property of their respective owners and are not affiliated with Behr Paint.  

 

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