Color plays a pivotal role in your projects, whether you’re a professional painter, property manager, or designer. It’s often the final touch to attracting residents, enticing building occupants, or enhancing curb appeal. Behr Paint offers a variety of color services to help you and your clients see the potential of every color and combination for their project. Our services are designed to empower you, providing the support necessary to bring any job from vision to reality, no matter how big or small. From custom color matching to color renderings to full-size drawdowns, discover the many color services Behr has to offer.     Custom Color Matching Whether you need to match a corporate color scheme or a shade of carpet, we’ve got you covered. Our cutting-edge color matching technology will convert any sample into a digital color representation. We can also confidently match any competitive color for your job, including popular Kelly-Moore colors like Swiss Coffee 23, Bone 27, and San Francisco Fog 5822*. Simply bring a sample to your local The Home Depot store and we’ll match it.     BEHR® Pro Visualizer & Digital Color Renderings Visualize BEHR® Paint color schemes for your exterior projects in real-time with the BEHR® Pro Visualizer, an online color rendering tool to help speed up the color selection process. Your BEHR® Pro Rep will upload an image of your project, allowing you to select colors and schemes and see a “before and after” preview. Once ready, you can download a shareable document for you and your client to determine final details. Ask your local Rep about the tool here.     We also offer digital color renderings. Make your client’s color vision come to life with a digital mapping of their project. They’ll see digital renderings of different paint color combinations to help them make an informed color decision with confidence.     Full-Size Drawdown Samples If you need to show color to your clients in a larger size than a paint chip, we offer full-size drawdowns to help visualize colors on any given project. Whether your client is debating between shades or finalizing their color scheme, full-size drawdowns offer a more accurate representation of how the color will appear on a larger scale so you can better envision color on a larger surface area.     Color Books & Boards Our color books offer a complete archive of every color and every product used on every surface on your project, including coatings, specifications, and warranties to help streamline future maintenance. We also offer color boards, perfect for showcasing color schemes and palettes. These 20″ x 30″ boards are an impactful way to share the color story of a project so every stakeholder can understand the vision and align on the project direction.     Color Services for Your Every Need At Behr, we believe that color has the power to transform spaces and elevate experiences. With our comprehensive color services, we’re dedicated to helping you and your client’s vision come to life for any project. Contact your local BEHR Pro Rep to learn more.     *Kelly-Moore Swiss Coffee 23, Bone 27, and San Francisco Fog 5822 are names of Kelly-Moore, which is being used for identification purposes only. Behr has created a comparable color using industry standard technology.  

The U.S. property management industry stands at a pivotal moment with both challenges and opportunities ahead in 2024. From shifting financial conditions, to expanding prospects, to community maintenance and eco-leadership, property managers face an array of issues that can be resolved with ingenuity, resilience and adaptability.     Financial Trends & Forecasts The rental housing sector has long been intertwined with broader economic trends, and 2024 is no exception. Recent years witnessed a surge in demand for apartment living, driven by factors including a lack of inventory (NerdWallet) and post-COVID resurgence of multigenerational households (Generations United). As pandemic-era safety nets disappear and credit availability tightens, property managers continue to deal with moderate inflation and rates.     Acquisition Activity These moderate rates have made value-add acquisition deals less lucrative to potential investors. As a result, planned interior renovations have been scaled back significantly. Exterior paint is a cost-efficient way to freshen up the appearance of your property and make it more attractive to potential buyers without the expense and time needed for a full interior upgrade. In short, consider a new paint job as it has the ability to improve the image and value of your property, enhancing curb appeal and enticing residents.     Supply & Demand One of the biggest challenges facing property managers in recent years is the imbalance between housing supply and demand. The industry faces an uphill battle in tackling the long-standing inventory crisis, which, according to We Are Apartments, requires building 4.3 million new apartments by 2035 in order to meet rental needs.   In the last few years, the effort to expand apartment inventory has been front and center. From 2020 to 2022, a total of 1.2 million apartments were built (RentCafe), and 2023 added about 573,000 additional units — a 40-year record. While building is beginning to slow down, approximately 443,000 new units are expected to be in place by the end of 2024. (Matthews Real Estate Investment Services).   Chart: RentCafe; Source: Yardi Matrix   That’s good news, right? But here’s where it gets complicated. The influx of new housing has dampened rental prices, as we’ve seen in the last few months. Case in point: the vacancy rate in February 2024 was 6.6% (the highest since September 2020). This means that it’s possible — if not probable — that vacancies will continue through the end of the year (Apartment List), providing renters a wider array of housing options.   In response, properties are beginning to extend accommodations. For example, in January 2024, Zillow reported that nearly 32% of its listings offer concessions – or financial incentives for the renter – a trend that is expected to continue through 2024.   On the other hand, a recent slowdown in new construction permits is expected to reduce 2024 apartment build starts by 20% to 50% (Multi Pro+), which points to a return to lower inventory, renewed demand, and higher rents in 2025.     Drawing & Keeping Quality Residents Understanding target demographics and each of their evolving preferences is key to thriving in the property management landscape. From Gen Z poised to become the largest percentage of renters, to millennials starting families, to the growing number of older renters, these groups are the core of the rental market. This creates opportunities for property managers to draw high-quality prospective residents and retain current ones by meeting their wants and needs, such as:   Personalization — Every resident wants to feel a sense of home. Helping them to personalize their space will not only make them feel more comfortable, but they will also be more likely to rent your property long-term. Try offering new renters the option to choose a new paint color from a range of pre-approved hues for a room or an accent wall. For current residents, provide the same offer when they renew or after one year of tenancy.     Sustainability —With growing environmental consciousness, opting for low VOC (volatile organic compound) and eco-friendly paint options for your property is becoming increasingly important. More than 100 BEHR® and KILZ® products are GREENGUARD Gold Certified for low VOC, which contributes to cleaner indoor air. Behr Paint continues to invest in the innovation of sustainable products and resources for paint formulations of the future in order to bring products to market that address consumer needs while keeping the environment in mind.   Home Office —The advent of the remote/hybrid work model has profound implications for property managers, reshaping resident expectations and demand patterns. With many homes doubling as workplaces, renters seek flexible living spaces equipped with spare bedrooms and shared workspaces. The hybrid work model is not going away but rather a permanent reality driving demand for multifamily communities that seamlessly blend work and home life. Perhaps offer to paint a room or area that creates a space that fosters focus and productivity. Consider a calming ambiance with BEHR® Paint Colors Watery HDC-CT-26 and White 52, a modern motif using Morning Zen S380-2 and Cracked Pepper PPU18-01, or a more professional look with Lunar Surface N460-3 and Iron Mountain N520-5.   Featuring Watery HDC-CT-26 & White 52   Featuring Morning Zen S380-2 & Cracked Pepper PPU18-01   Featuring Iron Mountain N520-5 & Lunar Surface N460-3     Behr Paint offers a comprehensive Property Owners & Managers Program, providing on-site job walks, specification services, project submittal packages, job-site delivery, and color services such as digital color rendering, color boards, and full-size drawdown samples to help you and your residents better visualize paint colors.       The Road Ahead As we navigate through 2024, the property management industry must embrace change, from leveraging financial forecasts to catering to evolving resident needs. While uncertainties abound, the rental housing sector remains a strong pillar for continued growth in the commercial real estate landscape.  

As we begin a new year and look ahead to what it holds for the paint industry, it’s important to take a moment to reflect upon where we are, where we’re going, and what challenges and opportunities await us in 2024.   When COVID-19 emerged in the U.S. in early 2020, industries across the country were deeply affected by abrupt shutdowns followed by a wavering economy (Coatings Tech Magazine). While great strides have been made on the road to a full economic recovery, we’re still feeling its effects. That’s not to say the paint industry has been spared! Rather, it continues to grapple with pandemic by-products such as supply-chain issues, heading back to the office (or not), high raw material pricing, and a slew of rate hikes in 2023.   Despite these challenges, the U.S. paint and coatings industry continues to persevere, with 2024 production expected to total 798 million gallons, a 2.9% increase from 2023 (ACA Industry Pulse | Architectural Coatings). As we begin 2024, the industry is expected to forge ahead, overcoming challenges and adapting to the evolving landscape, offering the opportunity for expansion and innovation within the sector.   Source: ACA Industry Pulse | Architectural Coatings   Logistical Challenges Like many global manufacturers, the paint market depends on its partners to deliver the materials and products they need to serve customer demands. While the COVID-19 effect dwindles year after year, the following issues remain:   Price of Crude Oil — Many raw materials used in both oil and acrylic paints are petroleum-derived, for which crude oil is a key source; rising prices pose a significant problem. For perspective: a $10 increase in crude oil equals a 3% rise in paint manufacturing cost (Coatings Tech Magazine). In addition, fluctuating oil prices disrupt supply-chain consistency, forcing paint manufacturers to shoulder the burden of higher transportation, production, and inventory costs.   Raw Materials — As of mid-2023, most raw material providers were, once again, meeting demand, though typically with longer lead times than before the pandemic. Some suppliers are already out of stock through the end of 2024; therefore, paint manufacturers should have a strategy for maintaining supply. Both suppliers and paint manufacturers should be working with their Research & Development staff to prepare for any future shortages (Coatings Tech Magazine).   Supply Chain — During COVID-19, supply-chain disruptions prompted delayed imports, capacity shortages, and elevated shipping costs. In response, paint manufacturers began to raise prices. Despite efforts to streamline processes, global uncertainty and political priorities contribute to a fragile system. Recovery is expected but challenges will persist as long as the global landscape remains in flux.   Housing Market The sure sign of a solid coatings industry lies in the strength of the housing/construction market. The architectural paints sector accounts for 60% of the volume within the U.S. coatings industry and is expected to finish 2023 with a slight 1% increase. Looking forward to 2024, growth is anticipated to be 3% (ChemQuest).   Sources: The ChemQuest Group, Inc.; Coatings TraQr™   Higher mortgage rates and inflation have been pushing some potential home buyers out of the market, but that may change soon. According to CNN, the 30-year fixed-rate mortgage rate fell to an average of 6.67% in the week ending December 21, down from 6.95% the previous week.   Lower rates are bringing potential homebuyers who were previously waiting on the sidelines back into the market,” Freddie Mac’s Chief Economist Sam Khater said in a statement.   As the homebuying market begins to start moving again, it’s expected that the demand for painting services — whether from owners looking to sell or buyers wanting to repaint — will start to recover.   Rental/Multifamily The rental/multifamily sector is headed for some challenges. For years, declining interest rates and low inventory made rental property ownership quite lucrative. However, inventory escalated in 2023, leading to a surge of 405,000 units built in the last four quarters — the highest in more than a decade (John Burns Research and Consulting).   Now, the landscape shifts. Owner costs have risen significantly, and construction starts are slowing. After the 2023 building surge, development will be substantially reduced in 2024, and apartment starts will be limited for the foreseeable future. Rising rates, insurance costs, and operating expenses further contribute to the sector’s difficulties (John Burns Research and Consulting).   The rental/multifamily construction boom has provided a revenue stream for the paint industry while the homebuying market has been tight. The construction slowdown doesn’t mean that work has dried up. Rather, opportunities may arise from pre-existing properties looking to repaint to remain competitive with newer communities.   Renovations/Remodeling While the renovation sector has been strong for a number of years, interest rates combined with low housing inventory is expected to weigh on remodeling activity, which is estimated to decline by 6.5% (from $481 billion in 2023 to $450 billion in 2024), according to the Leading Indicator of Remodeling Activity (LIRA).   Source: Joint Center for Housing Studies of Harvard Unversity   The upside to this scenario is that, when major renovations aren’t in the budget, homeowners often look to a fresh coat of paint for an easy, budget-friendly way to update and revitalize their homes. Expect opportunities for repaints to expand this year.   Side note: PRO vs. DIY — When it comes to home painting projects, the balance between professionals and do-it-yourselfers has tilted back and forth for years. This changed significantly, thanks to COVID-19. Case in point: From 2010 to 2019, professional work was steadily growing, yet it dropped in 2020, as homebound DIYers used this time to freshen up their spaces. From 2021 to 2023 professional work rebounded strongly, with a 2023 ratio of 63% professional to 37% do it-yourselfer, which was driven by a resurgent commercial building sector balancing out a weaker residential sector (Coatings Tech Magazine).   Source: The ChemQuest Group, Inc.   Looking Forward So how does all of this affect the paint industry?   According to a 2023 BBB® Industry Report, here’s what we can expect over the next five years:   Industry revenue will grow from $36.5 billion to nearly $38 billion (1.6% increase) through 2027.   Profit margins for the industry should grow from 7.1% to over 8.4% by 2027, which translates into $3.38 million in extra profits for painters.   Expansion is on the horizon — not only in the number of new painting companies but the number of working painting professionals. By 2027, the industry can expect another 4,600 companies and approximately 8,000 new employees to join the paint industry. Wages will comprise more than 35% of company expenses, as many painting business owners/contractors will pay higher salaries to keep key crew members such as project managers, estimators, and supervisors.   As we enter 2024, paint industry projections indicate growth, with increased revenue, profit margins, and expansion. Overall, despite ongoing challenges, the U.S. paint industry appears poised for a robust future and Behr Paint Company is here to help give you the support and guidance you need for any project, big or small. As the #1 Most Trusted Paint Brand in America*, BEHR® Paint has a complete portfolio of high-performing interior and exterior products coupled with experienced BEHR® Pro Reps to enhance your productivity and help you succeed on the job. Contact a BEHR Pro Rep today for your next project.     All of us at Behr wish you a happy and prosperous 2024!   *Voted most trusted Paint Brand by American shoppers based on the 2024 BrandSpark® American Trust Study.

To thrive in today’s competitive paint market, many paint contractors recognize that success depends on more than a paint job, itself. It’s also important to have a wide array of vital business and industry skills, including client communication, time management, and understanding paint colors and design trends. And topping the list — effective estimating and bidding.     Why are estimates and bids valuable? Well, providing clients a detailed, custom account of all job-related costs, it positions you as a true professional. Sure, it takes some time and effort but presenting a comprehensive and well-organized plan can not only give you a leg up on the competition, but also increase your reputation as a trustworthy professional. Even better, it helps ensure that you make a profit!   If developing your own estimates and bids feels a bit overwhelming, never fear! Behr Paint Company experts have compiled step-by-step guidelines to make this process more manageable and, over time, become a natural step in contracting a job.   Estimating Before you start estimating, it’s important to calculate how much it will cost you to take on a project.   The formula for estimating is as follows: Material Costs + Labor Costs + Overhead Costs = Total Project Cost   Materials First, list and price any products and tools you need for a job — including primer, paint, applicators, patching material, caulk, painters’ tape, sandpaper, drop cloths, plastic sheeting, and personal protective equipment, etc. Then, at each job, continue compiling your supplies list. Remember that every project is unique; therefore, this list will expand and contract as needed — yet it should be organized, flexible and easy to customize. Be sure to include your recommendations for the to be used in each area to be painted, as well as the total square footage.     For larger projects, consider reaching out to your BEHR PRO Rep to help specify the scope of work with an appropriate warranty that protects you and your customer and manages expectations.   Measure the Area When calculating how much paint you need, it’s tempting to save time and eyeball the space. If you’re spot-on — great! If you underestimate, you may waste precious time (and money). With that in mind and if your schedule allows, don’t rush this step. Why? Well, while you’re taking measurements onsite, perhaps initiate a conversation with your client to learn more about their vision and expectations.   Labor As mentioned earlier, all paint projects differ, and many factors must be considered; therefore, labor costs will fluctuate. Begin by identifying each “stage” of a job (for example: preparation, paint application, quality control, and clean-up). Then, list smaller tasks, determine the costs per hour, and assign them to one of the stages. Be sure to include anything that may extend painting time: Is the job interior or exterior? How many crew members do you need? Do you have to move furniture? Wall repairs? Multiple colors? Do you have to come back the next day because the first coat didn’t dry in time to apply the second coat? All are important considerations when calculating labor.     Also, be prepared to add or subtract labor charges. For example, some clients know exactly what they want. In fact, they may have already picked their colors and sheen, as well as purchased the paint. On the other hand, other clients may only have a vague idea. Clients like these need your professional guidance — and Behr is here to support you with our professional color tools and services.   Make certain you include your hourly rate in the estimate for this extra service — accounting for time spent looking at paint chips, explaining the types of paint and their respective quality levels and costs, and taking more than one trip to the store to pick up paint samples. Chances are, you’ll have to adjust your estimate but the more accurate you are, the smoother and more profitable the job.   Overhead Overhead consists of the actual, ongoing cost of doing business, including gas, vehicle maintenance, reusable tools and equipment, administrative support, facility expenses, marketing, and business insurance. These expenditures tend to be consistent, although others — such as utilities — can vary month to month.     Overhead costs will help you determine a job’s profitability. While they aren’t billed directly to clients, contractors may fold these costs in to boost revenue, reduce overhead costs to save money — or a combination of both! If you need to more information about calculating overhead, find out more here.     Bidding Now that you have the estimating information you need, it’s time to create a winning bid that puts money in the bank!   The formula for determining your bid: Total Project Cost + Markup = Total Estimate   Keep in mind that the goal of the bidding process is to ensure your client pays a reasonable price for a complete, professional project without any “surprises” — and, of course, securing you a fair profit. It can be tricky: Here’s why:   You don’t want to bid too high, as a competitor could come in low and nab the project. At the same time, don’t sell yourself short. You’re a knowledgeable professional painter providing a valuable service — so bidding too low could lose you money on the project.   So, what do you do when competitors present a low bid you can’t match?   Highlight your strengths that make you a trusted professional — such as years in business; your and your crew’s level of training and experience; affiliation with industry organizations, professional certifications, proof of licensing and bonding, as well as positive client testimonials/client referrals (even better if clients are willing to be contacted). Providing information clients care about makes them feel at ease in choosing you for the job and boosts their confidence in you.   Present your bid in person, not via e-mail. Few things make a better impression than taking the time to physically deliver your bid. It allows you to have a face-to-face discussion with your client about the bid. Ask how they feel about it and see if you can secure the job in person. In addition, it tells your client that you are invested and that you care about them and their painting needs — something an email may not fully convey.   Smart follow-up — Following the bid, paint professionals typically contact a prospect a week or so later. Yet, if there’s no response, they simply move on. Don’t be discouraged if jobs don’t fall into your lap. Reality is that — when it comes to more dramatic renovations — homeowners need more time (sometimes a year or more) to move forward. Therefore, consider touching base with those clients (via their preferred platform) every six months or so. You may find out that they’re ready to move forward with their project.     Fine Details To craft a truly professional bid, consider creating a Scope of Work. This comprehensive document addresses all project details and a timeframe to start and complete the job, ensuring everyone involved is on the same page. Items to include:   Materials – All paint types, colors and sheens, etc. Labor – Scheduled hours/days, number of workers, allowance for inclement weather/other foreseeable delays Client responsibilities – Jobsite preparation, availability, open communication, approvals, payment Deliverables – Complete list of every interior and/or exterior space to be painted, including walls, accents, windows, doors, trim, and other architectural elements. It’s also important to note exclusions, i.e., areas/surfaces not to be painted. Additional information – Address any other important terms and conditions that all parties should clearly understand   Putting a bid together may feel tedious but following the proper steps can result in a smooth, tension-free process. Keep in mind bids are typically valid for 90 days and will need to be reassessed thereafter to account for inflation and other factors. Whether the job is large or small, residential or commercial, implementing this process gets easier and, over time, you’ll start to see the payoff!   For more information or questions on estimating and bidding, please contact your BEHR PRO Rep.  

  Becoming a professional painter can be a rewarding and lucrative career that provides continuous education and learnings each day. At Behr Paint Company, we seek to educate and train the next generation of professional painters by teaching them essential painting knowledge and application skills to be confident while on the job.   One of the most valuable ways to master the basics of professional painting is by learning straight from the source. With the Path to Pro Skills Program, powered by The Home Depot, you have the unique opportunity to learn from seasoned professionals in their craft. This FREE self-paced training program includes comprehensive coursework in both Skills Basics and Trades Essentials and is designed to teach transferable soft skills and how-to knowledge that can help you build a successful career in painting.     In partnership with The Home Depot, Behr created an 11-course Paint Training Video Series for Path to Pro that dives into the fundamentals of why and how to become a professional painter. The series is hosted by subject matter experts at Behr and 3M, as well as candid interviews from three professional painters.   This video series provides aspiring painters with the essential basic training they need to become professional painters. The course curriculum covers the following topics:   Course 1: Becoming a Professional Painter Course 2: Not All Paints Are Created Equal Course 3: Painting Problems & Solutions Course 4: Cleaning & Preparing the Surface Course 5: Taping, Masking & Personal Protective Equipment (3M) Course 6: Sanding & Sanding Tools (3M) Course 7: Spackling & Caulking Application / Exterior Cladding Course 8: Priming Course 9: Brushing & Rolling Techniques Course 10: Estimating & Bidding Course 11: Running Your Painting Business     Behr is excited to partner with Path to Pro to provide exclusive paint training to those interested in becoming a professional painter and help support the growth of the painting industry.   Register for the Path to Pro Skills Program here.   Already a professional painter? Find your next job opportunity in the Path to Pro Network.

In the world of paint, strong relationships are vital to long-term success — especially when it comes to supply chain. While the contractor/supplier partnership is financially beneficial for both, it’s the human connection that creates a productive and satisfying work environment, as well as benefits such as priority delivery, volume pricing, exclusive offers and referrals. Even better, you have the support of allies who work hard to meet your quotes, provide high-quality products and support, have your back if problems arise and — perhaps — even karaoke with you.   Sound too good to be true? It’s not, but it takes two to make it work — and the “PROmance” between Behr and JML Construction is a prime example of how mutual trust and camaraderie boost business results. Fact is, planning and executing large projects require effective strategy and teamwork, particularly considering recent material shortages — and these two companies have created a solid foundation for success.   Recently, the Painting Contractors Association (PCA) — which is dedicated to the success of more than 300,000 painting contractors across the U.S. and Canada — spotlighted JML’s and BEHR’S thriving partnership in a PCA Overdrive video “Business Anatomy: Team of Leaders.” Find out why JML leadership counts on BEHR PRO to deliver the finest products and materials, as well as how Behr plays a vital role in the planning process. Here’s how it all started:      The Beginning of a Beautiful Friendship Founded in 2011, JML began as a home inspection service, according to Owner Richard Casillas. Over time, the company moved into construction and — before long — started receiving requests for paint bids. Sales Representative Chris Noe connected with Casillas and explained how the Behr team would support JML in this new endeavor.   I’m going to tell you a secret, I hate paint,” Casillas says. “BUT — because of the relationship [with Behr] and… the team we have, paint has become one of the biggest parts of our business.” Noe — who eventually joined the JML team as a project manager — agrees. “JML didn’t do a whole lot of painting. I kind of wrangled [Casillas] in and made him like paint. Now, 60% of our projects are paint related.”     BEHR PRO National Account Manager Amber Schmidt explains: “BEHR PRO wants to partner with painters of all sizes, whether it’s a small, residential painter… whether it’s a large commercial painter… we cover all of that. But what you get is a little bit different in terms of the people you’re working with.”     BEHR is a great company to work with,” says JML CFO Luz Fonseca. “Besides the [good] quality, they’re very reliable, very dependable, very personable people — and they’ve been great partners. They help us a lot,” Case in point, Casillas appreciates that Behr keeps JML in mind when opportunities arise. He says, “They approach developers, create that relationship, bring on companies like mine and put them together.”     When an opportunity arises, JML doesn’t waste time. In fact, at the time of filming the video, Behr and JML were working hand in glove on a new-construction (full exterior/interior) multi-family project in Orlando, FL. In some cases, JML kicks off the planning phase a year in advance, starting with creating a take-off and ensuring they accurately measure how much paint they need.   “And then we have our partner Behr. They provide us a take-off as well, so it gives us a good comparison to make sure that I’m accurate on a project like one we’re on right now,” Noe says. “We’re using about $160,000 in material, just liquid material itself, and then we’re upward about $50,000 in sundries on top of that — so a miscalculation could really take the profit away.”     Casillas adds, “To be successful, you have to have a good relationship with your suppliers. They know what is coming down the pipeline. They help you protect your business and — at the same time — provide service. [When paint shortages began], we didn’t suffer any of the increases because we already had agreement with Behr.”   As JML’s purchasing manager, Soledad Delarosa knows first-hand about the power of strong vendor relations. “If you treat them with respect, they appreciate that. If they don’t have a product [available], I don’t get mad at them. Can I replace it? Can we do this? Oh yeah, we can replace it,” Delarosa said.     Wait! What about karaoke?   BEHR PRO Regional Account Manager David Cofresi shares the story. “We had a networking event… and I ended up singing a ‘Hamilton’ song… well, a few ‘Hamilton’ songs with Richard’s daughter, who also works at JML. That’s one of my favorite Behr/JML stories because… that’s who we are. All of our customers… they are our family.”     Casillas sums up his thoughts about JML’s and BEHR’s tight relationship. “This doesn’t pop-up out of nothing. It’s a lot of work,” he says. “We are truly blessed because we have a group of people that we love as family. They are family.”   Watch the full video here: Team of Leaders – PCA Overdrive