When you get color questions during the estimate, you may be tempted to say, “That’s not my area of expertise.” But before you do, consider that color is one of the most important decisions of any project and a motivating factor for homeowners wanting a new paint job. A painter who can help a homeowner with paint color selection may get the estimate signed and the job scheduled faster versus one who is lost in uncertainty.   So, what do pro painters need to know about color? Here are some color questions homeowners typically ask and some strategies to help you answer so you can close the paint job. Dining Room | Wall: Aerial View S530-3; Side Wall: Blank Canvas DC-003   What paint colors are trending? Erika Woelfel, VP of Color and Creative Services at Behr Paint Company, notes some exciting trends that we’re seeing in the industry.   Biophilic movement: Woelfel notes that blues and greens are color families that have been trending for several years, saying, “We’ve seen a biophilic movement (bringing nature into the built environment) in both residential and commercial spaces that plays a big part in this. These natural hues bring a relaxing aesthetic and often coordinate well with other colors, materials and finishes.” Behr offers a BioNature Collection which includes 50 colors to infuse harmony and wellbeing into built environments to elevate the human experience. Neutrals: For homeowners looking to keep their space cozy, she says to look for colors that are warm and enveloping. “You’re looking for some of those golden beiges and taupes.” Greige: Grays have been classic sellers for many years, however, Woelfel noted that the hues have been trending lighter. “They are more like light taupe than a gray. Grays have been evolving into some of those warmer, neutral colors.” Dramatic: Many are looking to add something bold to their space. “People have been using darker colors on their walls, including soft blacks like Cracked Pepper and deeper jewel tones like Rumors – our 2025 Color of the Year – as an accent color or a pop of color on doors and cabinets.”   Kitchen | Base Cabinets: Rumors MQ1-15; Walls and Upper Cabinets: Blank Canvas DC-003; Island: Oxford Street N270-4   To keep yourself up to date on trends, check out our annual 2025 Color Trends to awaken your clients’ spaces with endless expression. And be sure to regularly browse curated colors and trends with the ColorSmart by BEHR® tool, which includes a color wheel to explore color combinations and find the closest BEHR matched color. A little time studying can make you a treasure trove of knowledge for your clients.   What colors pair with the existing materials and finishes in my space? Finding complementary colors to existing items in a home can sometimes lead to indecision. Color tools can empower your client to make informed color choices.   Fan decks give the client a full range of choices to hold up next to materials and finishes in their space. Color cards at The Home Depot also provide inspiration for color and furniture pairings so your client can choose color with confidence. If you’re working on an exterior project and want to show your client before and after photos with their chosen color scheme, your local BEHR Pro Rep can upload images of the project to the BEHR Pro Visualizer. You’ll then be able to download the images and review the options with your client.   Will the colors look the same in different settings? Color is complex. As a painter, you know you can apply the same color in different settings, and it may look slightly different depending on the lighting and surroundings.   Remind your clients of this, and then use fan decks and drawdowns under different lighting conditions to illustrate how it will look at different times of the day. Sampling the color in different areas can also give a preview of the final result. Whether you provide those color samples or give your client instructions on what to pick up at The Home Depot, discussing and testing how light, sheen and surroundings play with color is smart business.   Do you remember what colors I’ve used in the past? Maintaining records of paint colors from previous projects in an organized system demonstrates your professionalism and dedication to your clients. Plus, it’s an effective way to encourage repeat business.   Behr offers color books that include every product and color used in a project. It’s an excellent option to keep accurate information in an attractive format. What color do you recommend? Many pro painters wonder what to do when homeowners want a color recommendation. No one wants to be on the hook if the color doesn’t turn out to their liking. The final color choice should be made by the homeowner, and you want them to sign off on that choice. But you can still provide inspiration and be a helpful guide. Consider these strategies to get the creative juices flowing:   Questions: Ask thoughtful and detailed questions to find out more about the purpose and desire for the space. Your portfolio: Don’t be bashful about using past paint projects and testimonials to inspire ideas. This demonstrates your knowledge of color and gives the client a peek at your past happy clientele, building further trust. BEHR® DESIGNER COLLECTION: “The DESIGNER COLLECTION palette has 30 colors that are tried-and-true best sellers. This is a great starting point for thinking about color,” says Woelfel.   Kitchen | Cabinets: White 52; Wall: First Snow DC-006; Island: N480-5 Adirondack Blue   Once your client has narrowed down the color scheme, help them use the tools and techniques above to make final selections and visualize their newly painted space.   In the end, color is just one more tool to help you close more estimates and build a reputable painting business.   If you have additional questions or want to learn more, contact your local BEHR Pro Rep.  

Determining whether one coat or two coats of paint are needed for an exterior repaint depends on several factors, including budget, condition of the surface, paint types and quality, and desired longevity and appearance. Let’s explore when it’s appropriate to opt for one coat vs two coats of paint.     ONE COAT   Good Surface Condition: If the existing paint is in good condition, with no significant damage, peeling, or discoloration, a single coat may be sufficient to refresh the appearance and provide adequate protection.     High-Quality Paint: Using a high-quality paint with excellent durability may allow for one-coat application, especially if the color change is minimal and the surface is properly prepared.     Maintenance Coating: In some cases, a single coat may serve as a maintenance coating to touch up areas with minor wear and tear, extending the life of the paint job without the need for extensive surface preparation.     TWO COATS   Weathered Surfaces: If the existing paint is weathered, faded, or peeling, applying two coats is generally recommended to ensure proper coverage, adhesion, and protection against moisture and UV damage.     Drastic Color Change: When changing the color significantly, especially from dark to light or vice versa, two coats are typically needed to achieve uniform coverage and prevent the previous color from showing through.     Porous Surfaces: Porous or uneven surfaces such as bare wood, stucco, or masonry may require two coats to seal and provide adequate coverage, promoting paint adhesion and preventing moisture intrusion.     Longevity: For long-lasting results and enhanced durability, especially in harsh climates (e.g., coastal areas) or high-traffic areas, two coats offer better protection against the elements, extending the lifespan of the paint job.     Ultimately, the decision between one coat and two coats of exterior paint application for an HOA depends on factors such as budget constraints, desired durability and appearance, surface condition, and manufacturer recommendations. By understanding the specific needs and preferences of the community, you can make a more informed decision that best suits the property. Contact your local BEHR® Pro Rep or consult with a painting professional for additional questions.  

Color plays a pivotal role in your projects, whether you’re a professional painter, property manager, or designer. It’s often the final touch to attracting residents, enticing building occupants, or enhancing curb appeal. Behr Paint offers a variety of color services to help you and your clients see the potential of every color and combination for their project. Our services are designed to empower you, providing the support necessary to bring any job from vision to reality, no matter how big or small. From custom color matching to color renderings to full-size drawdowns, discover the many color services Behr has to offer.     Custom Color Matching Whether you need to match a corporate color scheme or a shade of carpet, we’ve got you covered. Our cutting-edge color matching technology will convert any sample into a digital color representation. We can also confidently match any competitive color for your job, including popular Kelly-Moore colors like Swiss Coffee 23, Bone 27, and San Francisco Fog 5822*. Simply bring a sample to your local The Home Depot store and we’ll match it.     BEHR® Pro Visualizer & Digital Color Renderings Visualize BEHR® Paint color schemes for your exterior projects in real-time with the BEHR® Pro Visualizer, an online color rendering tool to help speed up the color selection process. Your BEHR® Pro Rep will upload an image of your project, allowing you to select colors and schemes and see a “before and after” preview. Once ready, you can download a shareable document for you and your client to determine final details. Ask your local Rep about the tool here.     We also offer digital color renderings. Make your client’s color vision come to life with a digital mapping of their project. They’ll see digital renderings of different paint color combinations to help them make an informed color decision with confidence.     Full-Size Drawdown Samples If you need to show color to your clients in a larger size than a paint chip, we offer full-size drawdowns to help visualize colors on any given project. Whether your client is debating between shades or finalizing their color scheme, full-size drawdowns offer a more accurate representation of how the color will appear on a larger scale so you can better envision color on a larger surface area.     Color Books & Boards Our color books offer a complete archive of every color and every product used on every surface on your project, including coatings, specifications, and warranties to help streamline future maintenance. We also offer color boards, perfect for showcasing color schemes and palettes. These 20″ x 30″ boards are an impactful way to share the color story of a project so every stakeholder can understand the vision and align on the project direction.     Color Services for Your Every Need At Behr, we believe that color has the power to transform spaces and elevate experiences. With our comprehensive color services, we’re dedicated to helping you and your client’s vision come to life for any project. Contact your local BEHR Pro Rep to learn more.     *Kelly-Moore Swiss Coffee 23, Bone 27, and San Francisco Fog 5822 are names of Kelly-Moore, which is being used for identification purposes only. Behr has created a comparable color using industry standard technology.  

When paint starts to fade, it’s easy to attribute it to the usual suspects — UV exposure, harsh environments, low-quality paint, etc. — but there’s another culprit. It’s the quiet one. And it’s often right in front of you.   Color selection.     It’s true! While it may not be widely known, color has a considerable impact on the life expectancy of paint. Let’s investigate further:   How Color Affects Longevity   Color is a powerful tool in enhancing curb appeal. However, it is critical to look beyond aesthetics and make durability a high priority when choosing exterior colors. This is why your first meeting with a client or owner provides the perfect opportunity to discuss the following:   Light or Dark? The reality is that lighter colors last longer and fade less than darker colors, as the latter absorbs more sunlight, which accelerates fading. Therefore, if longevity is the goal for a paint job, choosing a lighter shade is the best bet.   Pigments (aka colorants) can make a world of difference when it comes to color retention. When advising clients or property owners, consider discussing the role of inorganic versus organic pigments. Explain colors made from inorganic pigments — such as beiges, tans, browns, and other earthtones — are far more resistant to fading than those with organic pigments, such as blue, green, yellow, red, and other brighter/richer colors.     Additional Considerations In addition to color, other factors that contribute to the wear and tear of exterior paint include:   Low-quality paints have fewer of the all-important ingredients — such as binders and prime pigments — that allow paint to hide better and last longer. As a result, they are more susceptible to the elements, which requires maintenance much sooner.   Applying paint at a lower-than-recommended film thickness can accelerate the aging process of the coating system, allowing more UV to penetrate through the film, causing it to degrade rapidly and change color.   The coastal environment can wreak havoc on exterior paint. Salt-laden mist blown in off the ocean creates a layer of salt on all nearby surfaces, which is known as “ocean breeze corrosion.” These salt deposits have a damaging effect not only on paint film, but also substrates such as metal, concrete, and wood.   Extreme application temperatures can be detrimental to paint. If it’s too cold outside, paints cannot properly form a film, which makes them vulnerable to premature failures such as peeling and fading. The same is true in hot weather — except that the inability to form a film is due to the dry conditions, which cause water to evaporate much faster, resulting in rapid dry times. This is especially true when paint is applied by spray.     Extending the Paint Lifecycle Thankfully, there are ways to prolong your exterior paint job’s aesthetics and longevity.   Color Choice: Have a discussion with your client/owner and suggest they consider color schemes that offer optimal fade protection. Tips on color selection can be referenced above.     Proper Preparation: Thorough surface preparation is the cornerstone of a successful paint job. This includes using a quality primer. Excellent options for both residential and multi-family exterior projects include:   BEHR® Multi-Surface Stain-Blocking Primer & Sealer — A versatile acrylic that provides excellent stain-blocking, adhesion, and sealing. It’s also tintable, which makes it ideal for color changes. BEHR® Metal Primer — An innovative, water-based primer for clean and sound rusty metal surfaces that effectively prevents corrosion. BEHR® Bonding Primer — Designed to bond to a variety of “tough-to-paint” surfaces, providing a powerful base for topcoats, while reducing the need for sanding dense and glossy surfaces.   Paint Quality: Recommend high-quality paints for better overall long-term durability. High-quality paints are made from high-quality ingredients, so they stand up to the elements more effectively, providing a longer lasting finish. In addition, ensure the paint repels UV and is formulated for exteriors.   For multi-family and HOA communities, consider choosing quality exterior paints such as:   BEHR PRO® e600 Exterior Paint — Providing superior hide and uniformity, this professional-quality, 100%-acrylic exterior paint offers high-level dirt pick-up resistance and can be applied in temperatures as low as 35°F. BEHR PREMIUM PLUS® Exterior Paint — Durable and long-lasting, this low-VOC paint and primer resists fading and staining, as well as mold and mildew. It is also tintable to a wide array of colors. BEHR ULTRA® Exterior Paint — A stain-blocking paint and primer that delivers excellent durability and hide in fewer coats. It also provides rain resistance as quickly as 60 minutes after application. BEHR MARQUEE® Exterior Paint — With expanded durability and adhesion, this 100%-acrylic paint and primer includes antimicrobial properties that protect against mold and mildew. Tintable to a full range of colors, it can be applied in temperatures down to 35°F.   For residential projects:   Consider BEHR premium paints such as BEHR PREMIUM PLUS, BEHR ULTRA, BEHR MARQUEE (described above). Be sure to take a look at BEHR DYNASTY® Exterior Paint — A game-changing, fade-resistant, and long-lasting paint that boasts UV and early rain-resistance. BEHR DYNASTY takes color longevity to a new level with its 10-year color fade protection*.   Scheduled Maintenance: Establish a consistent inspection and service plan. It should include exterior surface cleaning, as well as spotting and tackling common paint problems, such as peeling and mildew growth, before they become big issues. In addition, routine upkeep is time- and cost-effective, as it eliminates the need to start from scratch every time.     In the world of paint, knowledge is power. By guiding your clients or property owners in making good color choices, you can not only extend the longevity of their exterior paint job, but also expand your reputation as a dedicated and valued painting professional.      *Valid only when tinted to colors from the BEHR DYNASTY® specially curated Exterior Color Fade Protection Palette. Based on predictive lab testing with a color shift less than Delta E of 5 as measured by CieLAB. A primer coat may be needed. Two coats of BEHR DYNASTY Exterior Paint are recommended for optimal durability. Individual results may vary. See back label instructions for details. Behr Paint Company can provide project-specific warranties. Ask your BEHR Pro Rep for details. The Lifetime Limited Warranty does not apply to or cover BEHR DYNASTY 10-Year Color Fade Protection or professional projects.  

Painting a ceiling, whether smooth or textured, is no small feat. However, fear not! With the right products, tools, and techniques, achieving stunning results can be smooth sailing. Here are some pro tips for ceiling painting to make your next job a breeze.         1. Establish a Strong Foundation As a professional painter, you understand the importance of solid preparation when painting a ceiling — from moving and/or covering furniture and fixtures, to inspecting the surface and making necessary repairs, to cleaning and — of course — priming. Sure, ceilings don’t get normal wear and tear, but they can sustain other types of damage such as water stains, mold found in bathrooms, and grease spots often seen in kitchens. Here’s where the right primer can make a world of difference. How?     Well, the fact is that not all primers are created equal! Most are designed to strengthen adhesion and prevent peeling, as well as deliver a smooth, uniform finish — yet not all primers are specifically formulated to block stains. Therefore, to ensure effective stain-blocking and a successful paint job, make sure you 1) thoroughly clean and/or remove any damage and 2) use a stain-blocking primer specifically developed for the type and severity of the damage you’re tackling.         When dealing with light to medium stains — scuff marks, handprints, pencil, ink pen, crayons, for example — you’ll achieve the best results applying primers that are specifically formulated to prevent these kinds of stains from bleeding through your finish. Consider Primers such as BEHR® Kitchen, Bath & Trim Stain-Blocking Primer & Sealer and BEHR® Multi-Surface Stain Blocking Primer & Sealer which deliver excellent adhesion and sealing properties while providing a sound anchor for paints.     Heavy stains, including water, smoke, and tannin bleeding, require a more powerful primer like KILZ® Restoration Primer, which not only blocks heavy stains, but also seals pet food and smoke odors. For bathrooms and other moisture-prone spaces, consider priming with KILZ® Mold & Mildew Primer, which provides additional protection against the growth of mold and mildew on the primer film.     2. Use the Right Paint Once preparation is complete, it’s time to apply. For superior results, ensure you use a coating created explicitly for ceilings. Why? Ceiling paints are specifically formulated to minimize lap marks and spatter, which makes the paint job easier and neater.         When rolling ceilings, consider the following BEHR® Products:   BEHR PREMIUM PLUS® Interior Ceiling Paint provides excellent coverage at a great value. BEHR ULTRA® Stain-Blocking Ceiling Paint offers stain-blocking performance. BEHR MARQUEE® Stain-Blocking Ceiling Paint features one-coat hide along with exceptional stain-blocking properties.   When spraying ceilings, flat paints are an ideal solution as they provide excellent sheen uniformity and help hide surface imperfections. Our Pros recommend:   BEHR PRO® i100 Spray Flat Wall & Ceiling Paint is formulated for spray application and eliminates the need to back-roll to achieve a uniform surface.   3. Get the Direction Right The decision between rolling and spraying a ceiling depends on several factors such as the type of project, the surface texture, and the size of the area to be painted.   When painting smooth ceilings, the best strategy is to roll parallel with the main source of natural light, such as a big window, as it helps prevent roller lines. If you roll perpendicular to the dominant light source, the roller lines can form a slight shadow.   The same applies when spraying. While it is less of an issue on textured ceilings, it is still best practice to spray in a parallel direction with the incoming light source.         4. Focus on Proper Technique It’s vital to keep your attention on your strategy when rolling a ceiling. A few suggestions:   Keep a wet edge, which is accomplished by working in smaller sections (4-by 4-foot area) at a time. Keep your pressure on the roller consistent, as pressing too hard will result in more spattering as well as create “fat edges” on the roller pattern. (Note: fat edges are ridges left by the edge of the roller.) Finally, don’t rollback and forth too much. Minimize the back-and-forth strokes otherwise you’ll overwork the paint and end up with an uneven finish.     Additional Pro Tips Wear safety goggles when applying paint on ceilings. Use an 18-inch roller when rolling large ceilings to help get the job done faster. In the summertime, ceiling surface temperature can get hot and make the paint dry faster. This can be mitigated by painting the ceiling earlier in the day to keep a longer wet edge. When using a sprayer, consider using low-pressure airless spray tips (e.g., Graco RAC X and TITAN HEA) that distribute a softer spray pattern and provide a more consistent, uniform finish. In addition, remember to spray at the lowest pressure that completely atomizes the paint.     As a professional, remember that careful preparation, attention to detail, and using high-quality products are the keys to excellent results and satisfied clients.     If you have any additional questions, please do not hesitate to contact a BEHR® Pro Rep.  

As a professional painter, you understand that hot weather conditions can wreak havoc on the quality and durability of even the best painting job. Now, combine that wisdom with the fact that July 2023 was recently verified as the Earth’s hottest recorded month (NASA), and there’s no doubt that delivering superior results — no matter what the thermometer says — is not only desired, but expected.   Here are some tips to help you handle the heat on the job.   OPTIMAL CONDITIONS In an ideal world, outdoor temperatures would always hover around 77°F, humidity would settle at 50 percent, and a light, refreshing breeze would cool the air. Sounds great! Unfortunately, such conditions can be hard to come by — especially in the summer.   While scorching conditions can trigger several problems — from improper flow and leveling, to wrinkling, blistering, and peeling — don’t get discouraged. Just be sure to apply within a paint’s optimal temperature range (typically, 40°F to 90°F for oil-based paints and 50°F to 90°F for latex and acrylic).     Pro Tip: Don’t let humidity sneak up on you! When humidity is high, condensation can form overnight, which means streaks, fading, poor surface adhesion, or mildew — especially on shaded surfaces. On a muggy day, start painting in the late morning, when temperatures are actively rising, but before the late-afternoon peak temperatures hit.      IT’S ALL ABOUT TIMING The summer sun can push surfaces 20°F-plus above air temperatures, and direct sunlight on freshly applied paint may result in poor adhesion, premature drying, and bubbling. This means timing is everything!   Seasoned paint professionals recognize this and, therefore, get to work early, following the shade throughout the day. Planning your paint jobs strategically not only protects fresh paint from the harsh sun, but also contributes to a more successful and aesthetically pleasing outcome.     Pro Tip: Smart planning also includes choosing paint that not only withstands, but performs, in extreme heat. Designed for demanding UV conditions, BEHR DYNASTY® Exterior Paint and BEHR MARQUEE® Exterior Paint can be applied in conditions as hot as 90°F and provide long-lasting beauty.     MIND THE METAL In the scorching summer sun, metal quickly becomes blistering hot. Applying paint under such conditions can lead to weak bonding and an uneven finish, as well as peeling. Take time to carefully check the substrate’s surface temperature before you jump right in — and remember: If it’s too hot to touch, it’s too hot to paint!   To help your painting job last longer, be sure to prime! Primers such as BEHR® Metal Primer can be applied on metal and promote excellent adhesion by providing a smooth, even surface. In addition, it features corrosion and rust-resistant properties, works with both ferrous and non-ferrous metals, and provides a quick recoat time.     Pro Tip: Metal is the toughest substrate to paint in hot weather because it absorbs and retains heat. This is exacerbated when applying dark-colored paints. The only way around this is to schedule painting of metal surfaces early in the morning when it is cooler.     PROTECT YOURSELF Surfaces aren’t alone when it comes to getting overheated in the summer. Remember: The safety of you and your crew must be your first priority. Here are some best practices to help you make the best of working through even the hottest weather.   Water, water, water! Out in the heat, you quickly lose fluids so you should always have cold water on hand. Sports drinks with electrolytes are OK but they contain a lot of sugar that can worsen hydration. Wear the right clothing. Choose lightweight and loose clothing that breathes easy. Cotton and linen clothing are excellent choices, and athletic clothing that wicks away sweat also does the trick. Cool off. If you must work through the heat of the day don’t forget to take an occasional 10–15 minute break. A quick, air-conditioned break can work wonders.     Pro Tip: Pace yourself. Break projects into smaller chunks, wear sun protection and take regular breaks. If you start to feel overheated, wrap a wet towel around your head to cool down.     A FEW ADDITIONAL TIPS To manage the painting process effectively in hot weather, work in smaller sections to ensure proper application. This needs to be done in conjunction following the shade throughout the day. When it’s time to take a break, be sure to place a damp cloth over the paint bucket that holds all your roller covers and brushes. This will keep dried skin from forming on the paint. Do not put floor mats, upside-down buckets, or drop cloths on the grass, as they will kill the grass in the heat.     Painting in hot weather demands a careful approach, but armed with these tips, paint professionals can successfully overcome the challenges posed by scorching temperatures. By timing your work wisely, prioritizing shade, considering paint consistency, and paying attention to surface temperatures, you can ensure that your paint jobs withstand the heat and maintain their quality and longevity.