Industry Trade Shows & Events

Behr will be exhibiting at some of the largest industry events this year featuring our newest innovations, products, and color trends.
Stop by our in-person or virtual booths and say hello – we’d love to meet you!

The American Institute of Architects Logo a Cornerstone Partner of Behr The American Institute of Architects Logo a Cornerstone Partner

American Institute of Architects Convention & Expo (VIRTUAL)

WHEN: June-September 2021

AIA advocates for the value of architecture and give architects the resources they need to do their best work. Their work drives positive change through the power of design. This June, AIA is offering their first-ever all-digital conference. A’21 will be a series of four unique online events that address firms’ business needs in a world whose economy has been impacted simultaneously by a pandemic, climate change and racial inequity.

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Logo of the AAHOA - Asian American Hotel Owners Association AAHOA - Asian American Hotel Owners Association logo

Asian American Hotel Owners Association (Dallas, TX)

WHEN: August 3-6, 2021

AAHOA is the foremost resource and advocate for America’s hotel owners. As the largest hotel owner’s association in the nation, their mission is to advance and protect the business interests of hotel owners through advocacy, industry leadership, professional development, member benefits, and community engagement. The AAHOA Convention & Trade Show is the association's largest event of the year. With more than 6,000 attendees each year, it is the largest convention and trade show in the industry.

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The NAA - National Apartment Association Member Logo NAA - National Apartment Association Member Logo

Apartmentalize powered by the National Apartment Association (Chicago, IL)

WHEN: August 31-September 2, 2021

NAA is the leading voice for the rental housing industry and is a trusted partner, valued connector and a powerful advocate of more than 10 million rental housing units globally. More than 9,200 apartment housing industry professionals will gather for a can’t-miss event: Apartmentalize 2021. They’ll come for insightful education sessions and unparalleled networking opportunities—and to purchase the latest products and solutions from companies. It’s the largest apartment housing event of the year, and your best opportunity to connect with the industry’s top professionals.

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The NeoCon Logo NeoCon Logo

NEOCON (Chicago, IL)

WHEN: October 4-6, 2021

NeoCon is the largest commercial interiors show in North America, taking place at The Merchandise Mart in Chicago since 1969. NeoCon today remains the premier platform for connecting, learning and doing business in the industry. The three-day event attracts nearly 50,000 design professionals and showcases hundreds of leading companies. With nearly 1 million square feet of exhibition space, the show launches thousands of new products and covers a spectrum of vertical markets including Workplace, Healthcare, Hospitality, Retail, Education, Public Spaces, and Government. The exhibition is complemented by first-class educational programming featuring over 100 accredited seminars, association forums, special events and keynote presentations that showcase the leading industry and business experts.

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