Close up image of a surface that is faded and looks like a chalky surface.

Fading/Poor Color Retention - EXTERIOR

Premature and/or excessive lightening of the paint color, which often occurs on surfaces with sunny southern exposure. Fading/poor color retention can also be a result of chalking of the coating.

Causes

  • Use of a lower quality paint or interior grade of paint for exterior application, leading to rapid degradation (chalking) of the paint film.
  • Use of a paint color that is particularly vulnerable to UV degradation (most notably, certain bright reds, blues, and yellows).
  • Application of paint to alkaline masonry without primer or sealer.
  • Tinting a white paint not intended for tinting, or overtinting a light or medium paint base.

Solutions

  • When fading/poor color retention is a result of chalking, it is necessary to remove as much of the chalk as possible (see Chalking).
  • Be sure to use a high-quality exterior paint
  • Select colors that are recommended for exterior use.

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