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Pro Referral Program
Earn Cost-Free Leads to Grow Your Business When You Shop at The Home Depot

When you join the Pro Referral program, which is powered by The Home Depot, you can earn qualified leads every time you shop in-store or online. The program helps you grow your business by earning and managing leads, saving you time and money.


Account sign-in for Pro Referral powered by The Home Depot


By setting up a business profile, you ensure the leads you earn through the Pro Referral program are right for your business when you answer specific questions like:

  • The services you offer
  • Your coverage area, and
  • Your schedule

Specifying this information allows you to customize the referrals you want to receive and when.


The program includes over 500 services in 13 different categories to choose from. For example, as a painting professional, you can offer Home Depot customers 14 different services like cabinet painting, wallpaper removal or installation, interior or exterior painting, and deck or fence staining. But if you have more to offer than painting services, you can also choose from the other 12 categories like handyman, carpenter, electrician, or landscaper.


The referrals you receive will maximize your growth potential when homeowners search for a type of work, area of service, and availability. And when you manage the referrals with the Pro Referral phone app, you receive 90-day data summaries about the jobs with improvement tips.


How the Pro Referral Program Works

When shopping at The Home Depot, enter your Pro Xtra ID during checkout. When shopping online, scan your Pro Xtra Virtual ID (available on The Home Depot mobile app). When you use a registered form of payment through your Pro Xtra account, the purchases will be automatically applied to your Pro Referral account. You can also manually add receipts to your Pro Xtra account.


For every dollar you spend through the Pro Xtra program, you’ll receive 2 points toward leads.


When an online or in-store Home Depot shopper searches for a local pro, the program matches them with your profile and sends you the lead. All it costs is the points earned through the Pro Xtra program. The cost of each referral ranges between 40-80 points, depending on the service.


Lead generation tool on mobile device for Pro Referral


You can keep track of your points in the Pro Referral mobile app or on your Pro Referral account page online.


Earning points through Pro Referral


How to Join the Pro Referral Program

Opening a Pro Referral account only takes about 15 minutes. To increase trust and ensure compliance, Pros need the following documentation:

  • Proof of your General Liability insurance coverage.
  • A copy of your contractor license as required by law. Of course, this depends on your services and where you do business. Check your state licensing requirements here.
  • A personal ID with a profile picture like a driver’s license or passport to verify your identity and personalize your profile.
  • To provide customers peace of mind, you must pass a background check. The Home Depot provides this service for $41.99.

Give 48 hours for the documentation to be verified and the background check to return, and you’re ready to start accumulating those points through your Home Depot shopping—helping you grow your business with 0% commission fees.


Praise from the Pros

Home improvement professionals love the Pro Referral program with The Home Depot. To hear from what Pros have to say, visit


To learn more about how the Pro Referral program can scale your business, visit the Pro Referral website.

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