In June 2022, the Behr Paint Company exhibited at NeoCon, the world’s leading tradeshow for the commercial interior design industry. The three-day show was hosted at the historic Merchandise Mart in Chicago featuring the latest and greatest products, services and trends in commercial design.
The BEHR® DESIGNER COLLECTION – a hyper-curated palette of 30 top-selling white, neutral and accent colors – was first unveiled to industry professionals at the show, featuring go-to colors for residential and commercial projects. The palette was on display for attendees, featuring a floor-to-ceiling design of all 30 colors for a fully immersive and colorful experience.
In addition to unveiling the DESIGNER COLLECTION color palette, Behr Paint Company featured other innovations at NeoCon, including live demonstrations of our new BEHR® COPPER FORCETM Interior Paint and an overview of our BEHR® Color System tools.
To view the BEHR® DESIGNER COLLECTION palette and commercial image inspiration, click here.
To learn more about the new BEHR® COPPER FORCETM Interior Paint that kills 99.9% of viruses† and bacteria‡ within two hours of contact on the painted surface and lasts for up to six years*, click here.
To order the BEHR® Color System for your firm, click here.