The 2019 Behr Color of the Year is Blueprint S470-5, a color lush with positivity and strength.
Blueprint quite obviously gets its name from the oversized architectural documents builders use to construct something new. To that end, our research shows the primary reason people change the color in a room is to create a new mood or feeling for that space. Blueprint lays the foundation for a new beginning—a reimagination of our lives and a representation of what we stand for.
Confidence. Positivity. Authenticity. It all springs forth from Blueprint.
THE IMAGINATION BEHIND BLUEPRINT
Selecting our Color of the Year each year requires a deep dive into culture—fashion, art, food, décor trends, music, film, and so on. This year, one color family outshined all others: blue. In fact, all ranges of blue have come into sharper focus, from refreshing misty blues to deep, shadowy indigo.
But we flatly could not turn our gaze away from the universal appeal of Blueprint—a mid-range blue, warmer than denim, softer than navy. It’s as evident in the movie poster for this year’s Best Picture as it is in the iconic fashions worn by British royalty.
Blueprint gives us the space to explore, the confidence to push boundaries, and the imagination to embrace change.
For more information on our color of the year and the 2019 color trends palette see our article on behr.com.