03/01/2016

Color of the Month: ULTRA PURE WHITE®

by Erika Woelfel

Clean and pure, ULTRA PURE WHITE® is the color we use when emphasizing the textures and structure of a space. When walls and ceilings are completely and immaculately white, the aesthetics of furnishings and architectural design stand out. An all-white or mainly white room with graphic silhouettes and strong lines can look modern. However, if its hard surfaces and geometric angles are softened by fabric and textural accents with flowing or rounded shapes, the room changes from sleek to romantic.

Compare the kitchen and dining rooms pictured. Both are 80 to 90 percent white, but they couldn’t be more different in feel. The Stark White on the cabinets and trim in the kitchen produces a traditional look, while the same white on the walls and ceiling in the dining room results in a very different ambiance because of the furniture with modern lines and the punchy accent colors.

Ultra-pure-white-dining-room

To make a room serene and calming, we use Stark White on all major surfaces and add accents in soft neutrals, such as varying shades of gray. Or, we give the room depth by using several shades of white. Natural elements such as wood, stone and fiber look especially rich in a white setting.

ultra-pure-white-office

Notice how introducing a non-neutral color affects the room. Two simple blue accents make this room feel cooler; yellow accents would make it seem brighter.

ultra-pure-white-living-room

To accentuate the décor pieces even more, we use black as the accent color. The simple shift of tonality from gray to black takes a room from subtle to bold. And, since the only other color (the brown of the floor) is a neutral, nothing distracts from the contrast. Whatever we put in the room, from artwork to furnishings, is going to stand out against the white background, so we make sure to choose pieces that really speak to us.

Ultra-pure-white-bicycle-room

Our Behr color ULTRA PURE WHITE® has the clarity of tone to help us pull off any of these looks. It is the perfect white canvas on which to design a room of any mood.

Ultra-pure-white-Drop

Colorfully yours.

-Erika

21 responses to “Color of the Month: ULTRA PURE WHITE®”

  1. Cheryl says:

    Love the idea of stark white rooms with pops of color. I have a dining room table, a Tommy Bahama bought years ago at Baer’s. I think it’s a brown wood veneer . I would love to paint it white, this shade of white. Would it be possible to paint the table with this and would I need to sand it first ??? The legs are very fancy so does this paint also come in a spray??? Thank you so much.

    • Deanna Torrez says:

      Cheryl,
      Thank you for the interest in BEHR paint!
      Ultra Pure White will work nicely painted on your wood table.
      You will need to make certain preparations which may include sanding and priming first before painting it in Ultra Pure White.

      Colorfully Yours,
      Deanna

  2. Laurelle says:

    Hello! Just wondering what finish is recommended for painting in ultra pure white for a living room?

  3. Linda McCauley says:

    I want to use ultra pure white on my shaker kitchen cabinets. I also want white walls, but very slightly different the cabinets. Thinking of using “white” on the walls. Lots of light and natural fiber material accents. Will this look good?

  4. Anna Krut says:

    Would you recommend it for painting a ceiling or should is stick with White 52.

    • Deanna Torrez says:

      Hello Anna,
      Thank you for visiting our blog!

      Yes it can be used as a ceiling color as well.

      Due to differences in monitors and technical factors, the colors here cannot be represented with
      their true qualities. These color samples should only be considered a guide. Please refer to actual swatches for true color. We strongly recommend beginning with an 8 oz. sample container of the color you choose and apply it to a small area on your wall to ensure your satisfaction with the color choice. It is always a good idea to see how the light and ambient conditions affect the color at different points in the day.

      Colorfully Yours,
      Deanna

  5. John Cobb says:

    Planning to paint walls campfire Ash, please suggest a contrast color for a bedroom wall in light blue tint. Also should we get ultra pure white trim or white 52.

    • Quinn Larson says:

      Hey John,
      A soft, warm, blue would coordinate nicely with Campfire Ash N320-1. Try Urban Raincoat N440-2 or Oceanic Climate N470-2.

  6. Ramona Oneill says:

    Question
    Ultra pure white…is it STARK white?
    That is what I’m looking for.
    I have all antiques but want to decorate with modern edge using white walls & white shag rugs & a modern art collection. I feel paint color must be pure with no tinting. Is yhis the right one?

    • Deanna Torrez says:

      Hello there Ramona,
      Yes Ultra Pure White is a stark pure white.

      You can definitely paint with this white to accent your antiques and it will be the perfect backdrop color for your antique collection.

      Colorfully Yours,

      Deanna

  7. Brenda delano says:

    I need a pure white wall paint with stark white undertone.does it exist? All the white i’ve seen has faint colored undertones.i want zero color undertone.can you suggest a paint for me?

  8. Debbie says:

    Want to paint brown walls some type of white paint. What paint to use?

    • Deanna Torrez says:

      Hello Debbie,

      If you would prefer a bright tone white we recommend Ultra Pure White. Unless you would like a white that is not so stark we recommend Polar Bear 75 or Swiss Coffee 12.

      Colorfully Yours,

      Deanna

  9. Joan says:

    We’re painting our kitchen trim pure white and then want to paint the walls white. Do you have a recommendation for a white to use on the walls that pairs well with pure white? Or should we use pure white for both?

    • Deanna Torrez says:

      Hello Joan, thank you for visiting our blog!
      You could use the same Ultra Pure White for both. Another option is Polar Bear 75 for both walls and trim.
      Or you could do the walls in Polar Bear 75 and trim in Ultra Pure White.
      We do offer 8oz samples that you can test and see what white you prefer.

      Colorfully Yours,
      Deanna

  10. Heather says:

    I’m deciding between frost and ultra white for kitchen cabinets. I am buying white countertops with gray veining. Will the ultra white be too white and compete with the white countertops?

    • Deanna Torrez says:

      Hello Heather, Thank you for visiting our blog!

      Ultra Pure White will not compete with countertops but if you want your countertops to stand out then you can go with a different white tone for your cabinets.

      Colorfully Yours,
      Deanna

  11. Bebe says:

    Hello
    I want to paint my kitchen cabinets. I have lots of light. I want to paint them white but don’t know which shade. I do not want any yellow tones. I don’t want stark white? Sooo confused!!
    What color do you suggest? Thank you

    • Deanna Torrez says:

      Hello Bebe, Thank you for visiting our blog!
      We recommend Polar Bear 75, it is not as bright as Ultra Pure White but it is still a great shade of white that is perfect for cabinetry.

      Colorfully Yours,
      Deanna

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