Color of the Month: ULTRA PURE WHITE®

A kitchen painted in Ultra Pure White.
Clean and pure, ULTRA PURE WHITE® is the color we use when emphasizing the textures and structure of a space. When walls and ceilings are completely and immaculately white, the aesthetics of furnishings and architectural design stand out. An all-white or mainly white room with graphic silhouettes and strong lines can look modern. However, if its hard surfaces and geometric angles are softened by fabric and textural accents with flowing or rounded shapes, the room changes from sleek to romantic.
Compare the kitchen and dining rooms pictured. Both are 80 to 90 percent white, but they couldn’t be more different in feel. The Stark White on the cabinets and trim in the kitchen produces a traditional look, while the same white on the walls and ceiling in the dining room results in a very different ambiance because of the furniture with modern lines and the punchy accent colors.
Dining room with walls painted in Ultra Pure White
To make a room serene and calming, we use Stark White on all major surfaces and add accents in soft neutrals, such as varying shades of gray. Or, we give the room depth by using several shades of white. Natural elements such as wood, stone and fiber look especially rich in a white setting.
A office painted in Ultra Pure White.
Notice how introducing a non-neutral color affects the room. Two simple blue accents make this room feel cooler; yellow accents would make it seem brighter.
A living room painted in Ultra Pure White.
To accentuate the décor pieces, even more, we use black as the accent color. The simple shift of tonality from gray to black takes a room from subtle to bold. And, since the only other color (the brown of the floor) is a neutral, nothing distracts from the contrast. Whatever we put in the room, from artwork to furnishings, is going to stand out against the white background, so we make sure to choose pieces that really speak to us.
An apartment living room painted in Ultra Pure White.
Our Behr color ULTRA PURE WHITE® has the clarity of tone to help us pull off any of these looks. It is the perfect white canvas on which to design a room of any mood.
A paint drop to represent the color Ultra Pure White.
Colorfully yours.
-Erika

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  • Thiagarajan says...

    I love ULTRA PURE WHITE. But I am not sure about the sheen. What is the sheen used in the last picture with bi-cycle. Is it Flat or Eggshell?

  • Pratyu says...

    Hello!

    We want to paint our house interiors with the most bright white possible! I see there are different options in Ultra Pure white (1850 vs PPU 18-06).Also, we are not sure if we want to go with tint or pure white and if there is any difference between the two. Could you suggest the one that is more stain resistant/washable so my walls can resist some wear and tear from my toddler? ( I have been told I am being super brave lol)

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