Behr Contributing Writer: Stephanie Lindsey, Principal and Co-Founder of Etch Design Group   Imagine painting a bear… a BEHR bear. At NeoCon, Behr Paint typically has this life-sized bear for guests to paint, and each year is a new design on the bear. It’s a creative approach to showcasing their brand. In the middle of the booth, this 3D bear is sectioned off into small squares, each about three inches wide, and it was the talk of the show. I loved seeing how the bear changed with each visitor! This collaborative art piece became an unexpected emotional moment for many of us.   Each painted square added to the story of the bear, which in turn, told the story of those who had passed through the space.   There was something special about watching people discover the Behr bear, take time to think about what they wanted to paint – and which spot – and then invest time in something tactile and creative during such a busy conference. It made me think about the design industry as a whole and how we all contribute to the larger community as a team. Which then leads me to think about the Behr Designer Council for this year…     Earlier this year, I had the privilege of joining Behr’s inaugural Designer Council. We met for the first time in California at the Behr headquarters, and that trip set the tone for everything that followed. We dove deep into product knowledge, toured their facilities, and met the Behr team. We had open conversations about design trends and where the industry is heading. The Behr team had done so much research on past, current, and future trends, and it was eye-opening to see what those looked like visually. What stood out the most was how much Behr truly listens.   They want to know what matters to designers. And when you feel heard, you naturally become an advocate for that brand.   As a group, we were tasked with creating initial concepts for the 2026 Commercial Color Forecast, and it was such a blast! It’s not every day that we as designers get to be involved in something like that. I have a personal love for Fusion Dream because it ties into my love for technology and AI. Glamorous (P130-7) and Inferno (P190-7) are my two top favorites within that collection. At NeoCon, we revealed the 2026 Color Forecast, and I felt honored to represent the council at the Behr booth.   People were so curious, not just about the colors, but about how they were chosen, what they represent, and how they’ll be used in commercial spaces.     Oh, and the tote bags? Did you hear about the tote bags? Behr created the cutest teal totes for the event, and they became hot commodities. We literally had to space out their distribution to make sure we didn’t run out by day two. I saw people walking the show with five different totes, but you better believe the Behr bag was always on top.     Seeing the buzz at NeoCon reminded me of our own projects where Behr has played a role. At Acton Academy, we designed and executed three murals using Behr colors. One featured a bold logo wall that greets students every morning, another was a geometric patterned mural, and the last was a quote wall that inspires curiosity and learning. These murals were brought to life by local muralist Tiffany Dewitt from Color Brush Co, and her artistry paired perfectly with Behr’s vibrant and durable paint selections.         As a co-founder of Etch Design Group, I’m always looking for ways to blend innovation and authenticity. And as the co-creator of AI for Interiors, it’s exciting to be part of conversations that span from color trends to cutting-edge technology.   If you’re curious about where commercial color is headed or want to see how Behr is pushing the boundaries, check out the full 2026 Color Forecast. And if you ever get the chance to paint a piece of a Behr bear, don’t hesitate… because trust me, your little square might just inspire the next big thing.  

Have you uncovered the BEHR® 2026 Color of the Year? Hidden Gem is a smoky jade that’s redefining design in both residential and commercial spaces.      With its elegant balance of blue and green, Hidden Gem delivers a rich and dynamic shade that resonates across interiors—from multifamily living rooms to boutique hotel lobbies and modern office suites. This subtle yet captivating hue offers professionals a sophisticated option that’s as timeless as it is trend-forward, making it the perfect choice to elevate any environment with ease and intention.      Crafted by BEHR® Color Experts to reflect growing demand for grounded, nature-inspired tones; Hidden Gem shows how subtle color choices can redefine commercial interiors.       In high-touch environments like this modern washroom, Hidden Gem transforms an everyday utility space into an intentional design statement.          Designed to bring a quiet confidence to open layouts, this shade offers visual interest without overwhelming the space. The result is an elegant, polished look that works across a wide range of modern workplaces.          Pair with muted neutrals and grounded accents to bring calm sophistication and create a welcoming first impression in healthcare spaces.         Now’s the time to show your clients how subtle color can make a stunning statement with BEHR® Hidden Gem.    To explore more of the 2026 Color of the Year, visit behr.com/2026coty.  

Today’s commercial and residential design landscape is ever-evolving. Rising movements such as technology, nature, travel and more continue to influence the built environment. With current macro design trends blending futurism and nostalgia, traditional color boundaries are dissolving to create spaces that feel balanced and connected to both our heritage and our future.   The desire to achieve this harmonious design in commercial environments is the foundation of Behr Paint Company’s second annual BEHR® 2026 Commercial Color Forecast. The curated collection centers around elemental harmony – which includes 50 colors that balance nature, nostalgia, and technology.   We’re thrilled to introduce our second annual Commercial Color Forecast. These colors honor traditional color elements while embracing contemporary aesthetics that reflect forward-thinking design trends in the commercial space,” says Erika Woelfel, Head of Color & Creative at Behr.     The collection is organized into five distinctive themes, each designed to create harmonious spaces across a diverse range of commercial settings such as workplaces, healthcare facilities, hospitality suites, multifamily spaces, and more.   EVOLVEDNeutrals Credit: Original photography and design by Bethany Nauert and Michelle Sprauer. Paint color by Behr Paint Company.Walls: Sculptor Clay PPU5-08; Roof Trim: Shoelace OR-W13   Designed to be a foundational element, these dynamic neutrals range from “pure” to “toned” to anchor spaces that exude balance and harmony. Sculptor Clay (PPU5-08) and Shoelace (OR-W13) help create a balanced exterior for this modern multi-family home.   SOULScape Credit: Original photography and design by Bethany Nauert and Stina Funch at Atwater Inc. Paint color by Behr Paint Company.Walls: Eastern Bamboo PPU9-25; Trim/Ceiling: Nano White HDC-MD-06   Inspired by the Mediterranean, these soulful and moody hues create an inviting environment with a warm, coastal feel. This hotel room features Eastern Bamboo (PPU9-25) for a fresh pop of color that brings dimension and visual appeal to the space.   MYSTICWave Credit: Original photography by John Sutton. Paint color by Behr Paint Company.Siding Walls: Coral Cloud M200-4; Ceiling Accent: Mayan Treasure P490-7; Side Building Walls: Beach Foam S450-1; Window Accent: Coral Cloud M200-4; Skinny Window Trim: Deep Fire M180-7   Drawing off the tranquil nature of aquatic hues, these soothing colors help promote well-being and comfort within a space. Coral Cloud (M200-4) and Mayan Treasure (P490-7) give this elementary school a vibrant, playful aesthetic that inspires creativity and joy.   METROChic Credit: Original photography and design by Bethany Nauert and Allie Bell. Paint color by Behr Paint Company.Walls: Nano White HDC-MD-06; Accent: Extreme S530-6   This selection of colors combines Parisian charm with New York City’s energy that can add both classic elegance and a modern flair to interiors. Create subtle beauty in a patient room by opting for a grayed blue like Extreme (S539-6) for a refined aesthetic.   FUSIONDream Credit: Original photography by John Sutton. Paint color by Behr Paint Company.Back Wall: Eon N370-2; Outer Wrap-Around Walls: Sultana P100-7; Inner Accent: Coveted Gem N560-2   Featuring a blend of frosted pastels and edgy bright tones, these hues create a striking blend of allure and mystique. This workspace features Sultana (P100-7), a bold purple hue for eye-catching impact.   Behr Designer Council The colors in this forecast palette were inspired by the expertise and insights from our first-ever Behr Designer Council. The Council includes eight designers whose expertise spans across commercial and residential markets.     We gathered feedback from our Council to ensure we were providing a collection that could be a go-to resource for designers to leverage for their projects,” says Woelfel. “By uniting a curated collective of visionary talent, we are better positioned to understand the desires of the designer community and shape the future of color and design together.”     To learn more about the 2026 Commercial Forecast Palette, click here. To learn more about the Designer Council, click here.  

Have you heard about the BEHR® 2025 Color of the Year? Rumor has it, it’s the perfect hue to make a statement in any commercial or residential space.     It’s true, our Color of the Year, Rumors, is a deep red that adds warmth and draws a rich allure to hospitality, retail and other dynamic spaces. Designers and paint professionals alike can offer Rumors with confidence on projects to make a powerful and fearless statement. This tone is the perfect shade that captivates and enhances the built environment.     Let this elevated color speak volumes, no matter the scale of your project. Rumors will create an energy that evokes beauty and vitality.         With its vibrant tone, Rumors is a great choice for creating a dramatic and charming environment. Whether the space is large or small, Rumors packs a punch with a touch of luxe.         Pair Rumors with light neutrals like greige, tan and gray to balance hospitality spaces and create depth.         Or create a sense of enclosure by drenching the color in a room for a rich and modern look. This can be particularly effective in larger rooms where your client wants a space that fuels productivity.         Now’s the time to give your clients a compelling look with BEHR Rumors.   Rumors is part of fifteen distinct hues in the BEHR 2025 Color Trends collection. Create an inviting atmosphere with these nostalgic and personal colors. Pair warm neutrals with jewel tones and nature-based hues for timeless charm in commercial and residential spaces.     WORKPLACE | Walls: Aerial View S530-3   MULTIFAMILY | Walls: Boreal N420-5   EDUCATION | Walls: Jackfruit PPU6-07   RESIDENTIAL | Walls: Even Better Beige DC-010     To explore the 2025 Color of the Year and Color Trends, visit behrpro.com/2025coty.  

Painting a ceiling, whether smooth or textured, is no small feat. However, fear not! With the right products, tools, and techniques, achieving stunning results can be smooth sailing. Here are some pro tips for ceiling painting to make your next job a breeze.         1. Establish a Strong Foundation As a professional painter, you understand the importance of solid preparation when painting a ceiling — from moving and/or covering furniture and fixtures, to inspecting the surface and making necessary repairs, to cleaning and — of course — priming. Sure, ceilings don’t get normal wear and tear, but they can sustain other types of damage such as water stains, mold found in bathrooms, and grease spots often seen in kitchens. Here’s where the right primer can make a world of difference. How?     Well, the fact is that not all primers are created equal! Most are designed to strengthen adhesion and prevent peeling, as well as deliver a smooth, uniform finish — yet not all primers are specifically formulated to block stains. Therefore, to ensure effective stain-blocking and a successful paint job, make sure you 1) thoroughly clean and/or remove any damage and 2) use a stain-blocking primer specifically developed for the type and severity of the damage you’re tackling.         When dealing with light to medium stains — scuff marks, handprints, pencil, ink pen, crayons, for example — you’ll achieve the best results applying primers that are specifically formulated to prevent these kinds of stains from bleeding through your finish. Consider Primers such as BEHR® Kitchen, Bath & Trim Stain-Blocking Primer & Sealer and BEHR® Multi-Surface Stain Blocking Primer & Sealer which deliver excellent adhesion and sealing properties while providing a sound anchor for paints.     Heavy stains, including water, smoke, and tannin bleeding, require a more powerful primer like KILZ® Restoration Primer, which not only blocks heavy stains, but also seals pet food and smoke odors. For bathrooms and other moisture-prone spaces, consider priming with KILZ® Mold & Mildew Primer, which provides additional protection against the growth of mold and mildew on the primer film.     2. Use the Right Paint Once preparation is complete, it’s time to apply. For superior results, ensure you use a coating created explicitly for ceilings. Why? Ceiling paints are specifically formulated to minimize lap marks and spatter, which makes the paint job easier and neater.         When rolling ceilings, consider the following BEHR® Products:   BEHR PREMIUM PLUS® Interior Ceiling Paint provides excellent coverage at a great value. BEHR ULTRA® Stain-Blocking Ceiling Paint offers stain-blocking performance. BEHR MARQUEE® Stain-Blocking Ceiling Paint features one-coat hide along with exceptional stain-blocking properties.   When spraying ceilings, flat paints are an ideal solution as they provide excellent sheen uniformity and help hide surface imperfections. Our Pros recommend:   BEHR PRO® i100 Spray Flat Wall & Ceiling Paint is formulated for spray application and eliminates the need to back-roll to achieve a uniform surface.   3. Get the Direction Right The decision between rolling and spraying a ceiling depends on several factors such as the type of project, the surface texture, and the size of the area to be painted.   When painting smooth ceilings, the best strategy is to roll parallel with the main source of natural light, such as a big window, as it helps prevent roller lines. If you roll perpendicular to the dominant light source, the roller lines can form a slight shadow.   The same applies when spraying. While it is less of an issue on textured ceilings, it is still best practice to spray in a parallel direction with the incoming light source.         4. Focus on Proper Technique It’s vital to keep your attention on your strategy when rolling a ceiling. A few suggestions:   Keep a wet edge, which is accomplished by working in smaller sections (4-by 4-foot area) at a time. Keep your pressure on the roller consistent, as pressing too hard will result in more spattering as well as create “fat edges” on the roller pattern. (Note: fat edges are ridges left by the edge of the roller.) Finally, don’t rollback and forth too much. Minimize the back-and-forth strokes otherwise you’ll overwork the paint and end up with an uneven finish.     Additional Pro Tips Wear safety goggles when applying paint on ceilings. Use an 18-inch roller when rolling large ceilings to help get the job done faster. In the summertime, ceiling surface temperature can get hot and make the paint dry faster. This can be mitigated by painting the ceiling earlier in the day to keep a longer wet edge. When using a sprayer, consider using low-pressure airless spray tips (e.g., Graco RAC X and TITAN HEA) that distribute a softer spray pattern and provide a more consistent, uniform finish. In addition, remember to spray at the lowest pressure that completely atomizes the paint.     As a professional, remember that careful preparation, attention to detail, and using high-quality products are the keys to excellent results and satisfied clients.     If you have any additional questions, please do not hesitate to contact a BEHR® Pro Rep.  

Behr Paint Company announces its 2024 Color of the Year, Cracked Pepper PPU18-01, a versatile soft black that elevates every environment. The deep hue brings a timeless elegance with modern appeal that pairs seamlessly with complimentary colors, finishes, and materials in residential and commercial spaces. Designers and paint professionals alike can offer Cracked Pepper with confidence on projects to make a striking statement or keep it simple as a subtle accent. Cracked Pepper offers a bold and beautiful look with an alluring presence on every surface it coats.     Pair Cracked Pepper with neutral-colored furnishings and natural light to serve as a stunning backdrop. The color enhances architectural elements and accentuates existing details.     Create a productive and comfortable environment in workplace and hospitality environments with this grounding hue. The color’s boldness creates a unique design through eye-catching walls and accents.     In multifamily and residential spaces, Cracked Pepper offers a dramatic focal point for a variety of areas. Combine natural patterns and textures against this hue to create a powerful and striking moment.     Cracked Pepper is part of fifteen distinct hues in the BEHR® 2024 Color Trends collection. This palette offers endless expression for every design style, from rich tones and illuminating neutrals to classic hues and bold accents.   Walls: Mountain Olive N350-7A; Ceiling: Whipped Cream DC-001   Walls: Laguna Blue PPU14-18; Ceiling: Weathered White HDC-NT-21   Center Wall: Weathered White HDC-NT-21; Side Walls: Laguna Blue PPU14-18; Ceiling: Offshore Mist PPU13-16; Clouds: Whipped Cream DC-001; Drapes: Malted N160-2     To explore the 2024 Color of the Year and Color Trends, visit behrpro.com/2024coty.  

When putting a home up for sale, owners typically search for ways to spruce up their property so they can garner the highest price possible. Of course, most don’t want to spend a lot of money and they expect a solid return on investment. One of the easiest, most cost-effective options is to re-energize their home with a fresh, updated coat of paint — not only inside but outside, as well. Why?   Curb appeal… and it’s a big deal!   When homebuyers come calling, the first (and highly influential) visual they encounter is a property’s exterior. Curb appeal is important because it evokes an instantaneous reaction, as the outside aesthetic often indicates what one may find inside.   Yet, when the time comes for renovations, many homeowners underestimate the aesthetic (not to mention, financial) value of giving their home’s exterior a facelift. Instead, they tend to focus their time, effort — and a lot of money — on interior projects such as kitchen and bath remodels, primary bedroom redesigns and room additions. While such upgrades also boost value, it is important to keep the outside as alluring as the inside — especially if your client is looking to put their home on the market.   Remember, selling a home is all about first impressions, and a property’s curb appeal can either entice or dissuade potential buyers in a matter of seconds. Upping your client’s exterior game is not about spending a lot of money but how effectively their investment increases their home’s perceived value. Therefore, consider suggesting they spruce up the exterior element that delivers the greatest impact but will not break the bank — the front door!   A 2021 Zillow survey revealed that the color of a home’s front door can not only influence the number and strength of incoming offers, but also how long a home may sit unsold. Case in point, Zillow reported that respondents were willing pay an additional $1,695 for a residence with a slate blue door and a whopping $6,449 more for a home with a black door. On the other hand, some colors can deflate the value and selling price. You may want to steer your clients away from using pale pink, for example, as survey participants would only be willing to offer $6,516 below average price.   Classic front door colors like red and brown remain popular but, thanks to Pinterest, people are getting more adventurous with hues such as orange and yellow — and moving away from the grays that have dominated the residential market in the last decade. At the same time, be careful your client does not go over-the-top. Remember: the door color should be attention-grabbing but not so wild that a buyer sees it and thinks that the first thing they must do is repaint.   If your client is in search of inspiration, here are Behr’s Top Front Door Paint Colors!   BLACK Sophisticated and dramatic, Black is as pure and dark as it gets — an elegant, timeless color with vast character and infinite depth.   Half Sea Fog (N470-3) This quiet blue-gray is inspired by ethereal coastal mists, creating an enigmatic blend of mystery and calm.   Juniper Berries (PPU13-02) Juniper Berries is a deep, shadowy blue-green — like the quiet of winter.   Red My Mind (MQ1-10) An exquisite, earthy red that never leaves you guessing, Red My Mind is the perfect bold hue for attracting attention!   Dark Truffle (PPU5-19) This decadent chocolate hue invigorates the senses and has a lingering, luxurious appeal with its shadowy cool undertones.   Compass Blue (MQ5-54) Your client will always find their way home with Compass Blue, an inky navy that evokes the spirited adventure of navigation and wanderlust — infinitely bold and harmonious.   Black Evergreen (MQ6-44) Dramatic and refined, Black Evergreen encapsulates the beauty of shaded groves or fern-lined caverns. It’s rustic yet timeless.   Adirondack Blue (N480-5) Part of the BEHR® DESIGNER COLLECTION palette, this stable and reassuring slate blue echoes the calm respite of natural settings and refined sophistication.   Swiss Coffee (12) Part of the BEHR® DESIGNER COLLECTION palette, Swiss Coffee is a warm white with an unmistakable cream base, like delicious, warm creamy coffee on a cold winter morning.   Celebration (MQ4-13A) Start the party with this bright mustard tone — a celebration that brings a unique, pop of energy and fun to any front entry.   While the front door isn’t the largest area in the grand scheme of a property, it’s a highly influential component that could impact how long your client’s home remains on the market, as well as the final selling price. When choosing an exterior paint product, consider BEHR PREMIUM® Cabinet, Door & Trim Enamel. The paint provides all-weather protection and outstanding block resistance, giving your client a beautiful end result and quick return to service. As a professional painter, your clients look to you for expert advice — and you can count on the Behr team to support you. If you have any questions or could use some guidance, please contact us. You can find a BEHR PRO® Rep here.

Nationwide, the average rent for apartments is $2,016 per month. The current median rent is 77.1% higher than in 2020. 35% of households live in rental properties. During the last 10 years, rental rates have increased 31%. 41% of renters spend more than 35% of their income on rent. Renters 30 years old and younger live in 49% of renter-occupied units. Source: iPropertyManagement   As many property owners and managers know, the multi-family rental industry has its ups, its downs and everywhere-in-betweens. While there was speculation about future rent hikes in late 2020/early 2021, few expected the number of renters to increase by an astounding 870,000, for a total of 44 million in 2022 as reported in America’s Rental Housing 2022 by the Joint Center for Housing Studies of Harvard University. Combined with COVID’s effect on the economy, the U.S. rental vacancy rate dropped to 5.8% — the lowest since the mid-’80s. And there’s only one thing that happens when low inventory meets high demand: rents soar!     Despite this, interest in rental housing remains the highest it’s ever been, which is great news for property owners and managers. The question is: How long will this last? While the number of renters will continue to grow, the construction industry is in high gear, building multi-family properties at a record-breaking pace that is anticipated to continue. With 423,000 new apartments built in 2021 and approximately 420,000 expected this year as estimated by RentCafe®, this much-needed supply is anticipated to lower rental prices.   Today’s renters comprise more than a third of all U.S. households and are driven by a range of diverse, generation-specific wants and needs. Whether they’re in their 20s, 40s, 50s or 70s, they are all drawn to communities that cultivate a sense of “home” – namely, an environment that reflects resident’s personality, style and values. In a word: Color. Yet, of course, each generation has its own, distinct palette of hues, so if you want to attract a specific demographic, it’s time to toss out “landlord off-white” and breathe life into your communities. Doing so will pay off with happy, long-term residents!   Generations in Color Generation Z (1997-2012) We begin with Generation Z, which is not only the youngest and most diverse age group but is positioned to surpass Millennials and become the largest generation, as well. While younger members have a few years until they go out on their own, older Gen Zs are in college or have graduated and are increasing their presence in the workforce. They are actively seeking a space they can call their own — and they’re motivated. RentCafe® analyzed more than 3 million tenant applications from 2020, discovering that 22% of candidates were born after 1997. They are educated, fiscally responsible consumers who know what they want and how to get it, which is why Gen Z holds the second-largest share of the rental market. When it comes to color, Gen Z’s signature shades are reflected in two breathtaking hues:   Gen Z Yellow — A confident range of sunshine-imbued hues — Gen Z Yellow symbolizes positivity, hope and the desire for change. With its youthful and warm feel, it exudes individuality, creativity and optimism. Consider Sunflower Seed P270-3 for a fun burst of color. Gen Z Purple — Introduced just after Gen Z Yellow, Gen Z Purple appeared, turning heads everywhere and signifying a world full of fresh possibilities. Purple symbolizes high creativity and intuition, as well as otherworldliness and mysticism, which go in hand with Gen Z’s interest in astrology and solidarity. We love the bright and bold Romantic Moment P570-5 to make a splash.   When choosing color palettes for your Gen Z-focused property, here are some thoughts:   Gen Z prefers a wide range of colors, including variations of yellow, purple, orange and pink. If your property is in an area bursting with outdoor activities, muted, mid-tone yellow, beige/brown, red, gray, orange and greens that mirror the natural colors of the Earth will resonate with active Gen Zers. For a more neutral-leaning look, pairing off-white, gray or silver neutrals like Statement White DC-002 with subdued greens and blues like Voyage PPU13-07 create spaces that are both subtle and appealing. Ceiling: Voyage PPU13-07   As Gen Z continues to mature, its taste and influence in fashion, design and décor will expand. While many designers are still trying to pin down this group’s color preferences, there’s a high probability that Gen Z will include orange, yellow, and purple.   Generation Y – the “Millennials” (1981–1996) At the moment, Millennials not only represent the largest age group in the U.S (73.2 million) but the highest global population (1.8 billion). They are a lively and confident cohort and, with instant access to information, they quickly construct their opinions and do not hesitate to share their views.   Unlike older renters, many Millennials have yet to buy their first home. There are several reasons: the confluence of student loans and the COVID-19 pandemic’s effect on finances; preference for the flexibility and freedom of renting, or the task of deciding for themselves if home ownership is a necessity or just an option.   Millennials, fully emerged in the working world, make up 40% of U.S. renters, and this vibrant faction avoids anything that reflects previous generations. Rather, they take design inspiration from their own experiences; explore global creativity; and look to their friends, social media and high-profile influencers. In a movement to embrace minimalism, Millennials lean heavily toward neutral colors — from soft and whitewash grays, to comforting creams and pale neutrals. Now, that doesn’t mean that they don’t LOVE color. Consider these color themes:   Capture lightning in a bottle by mixing an eclectic palette of minty greens, icy blues and modern whites — like Blank Canvas DC-003 — with earthy browns, oranges and reds, set against pale neutrals such as Even Better Beige DC-010. Blend subdued neutrals with chilly accents to establish an understated vibe, providing a welcoming retreat from life’s frenetic pace. Consider light grays like Chic Gray PPU26-10 with blue or lilac undertones like Adirondack Blue N480-5, mid-tone browns, dark grays and even a touch of black. If either of those feel too extreme, set bold yet muted, accent colors such as a mid-tone yellow, brown, blue, green or purple against gray or white neutrals for a classic, yet contemporary, look. To see a complete list of Behr Paint Company’s top white, neutral and accent colors, view the tried-and-true BEHR® DESIGNER COLLECTION color palette here. Exterior: Blank Canvas DC-003   Generation X (1965-1980) An industrious, self-reliant, non-conformist cohort, Generation X — a.k.a. the “MTV G” — is both well-educated and street-smart. As a result of this independent, ambitious spirit, Gen X is creating a legacy that spans the worlds of high tech, digital, business, sports, creative, fashion, food and cooking, entertainment and more. While some sectors of Gen X still hope to become owners, others have spent years remodeling and maintaining their modest homes with plans to take that equity and upgrade. And keep in mind that many Gen X homeowners are preparing for empty nests as their older Gen Zs and younger Millennials take flight — giving them a prime opportunity to sell and use the proceeds to enjoy retirement as renters.   Why would they sell when renting is currently so costly? Well, they no longer need the space, don’t want to manage the upkeep and maintenance and they are tired of the suburbs. They want to move closer to a city and spend their retirement traveling, pursuing hobbies and spending time with friends. Hence — in the coming years — Gen X is likely to become a major player in the rental space. (Note: Gen X also holds nearly 30% of wealth in the U.S.) If this group had a signature color, it would be something akin to turquoise, a natural hue with a little kick. Gen Xers tend to be drawn to bright, exotic, global hues — jade greens, deep violets and indigos, dramatic reds and deep pink — and pair them with gray/silvers, pale mushroom and earthy neutrals. Consider coupling BEHR® DESIGNER COLLECTION color Whipped Cream DC-001 or Cameo White MQ3-32 – both cool whites – with accents of a bold and eye-catching color like Vine Leaf N400-7 or Midnight Blue N480-7.   Wall: Vine Leaf N400-7   Baby Boomer Generation (1946-1964) Born between 1945 and 1964, Baby Boomers do not define their lifestyles by their age. Rather, they have embraced technology via online shopping and social media, maintained a youthful demeanor and welcomed a rapidly evolving world — and they want their home’s colors to reflect that.   For Baby Boomers, the home is a tranquil retreat. Therefore, as they age, they lean toward softer, more soothing colors that are restorative and rejuvenating. Hues that resonate with Baby Boomers include the entire spectrum of blues like Superior Blue S490-7, paired with warm whites and yellows and deep browns like Sturdy Brown MQ2-48. While they like “classic” palettes that include darker blues, maroons, plums and deep reds paired with grays, they may also enjoy a more modern look, such as a mid-tone teal or green-brown with pale neutrals that reflect the colors around them. So why do Baby Boomers love beige, blue, and all those muted neutrals so much? It’s a matter of color psychology — how diverse colors can affect our moods and feelings. For example, beiges like French Beige MQ3-10 are a calming, stable and conservative hue, while blues like Clear Vista PPU13-11 communicate honesty and loyalty.   Front Door: Superior Blue S490-7   Silent Generation (1927-1945) The Silent Generation, also known as the Traditionalists, represents more than simply being the eldest. These tough-as-nails, no-nonsense golden-agers may be ready to downsize to multi-family housing, but they don’t require assisted living. In fact, while most have retired, Traditionalists prefer to stay busy and are finding gratification in being active in the workforce — at least part-time. To meet the needs of this faction, employ colors that are practical, cheerful and relaxing. A good bet is using traditional, grounded hues that are casual with a touch of elegance. Avoid shade combinations with murky yellows, browns and greens. Instead, keep things fresh with clear, mid-tone blues, jade greens and browns; refreshing pastel yellows and pinks; and soft, welcoming whites. We love pairing Dark Everglade HDC-CL-21A — an exotic jade green — with the creamy Natural White DC-005 for a complementary look. Another great pairing is the poised Sophisticated Teal HDC-CL-22 with the creamy Swiss Coffee 12.   Accent Wall & Vanity: Dark Everglade HDC-CL-21A   One last point: Color can have a significant impact on moods and emotions. Here are some of the most popular colors used in senior, multi-family communities and their psychological benefits:   Green — Lush, forestry greens promote healing, relaxation and serenity. Blue — Oceanic blues create an atmosphere that is relaxing, calming and peaceful. White — While pure whites feel clean and fresh, off-whites foster feelings of calm and coziness. Yellow — Yellow is often associated with sunshine and happiness, producing a sense of cheerfulness and optimism. Red — Red is a stimulating color representing strength and awareness. It’s best used in kitchen and dining areas. Brown — Earthy, mid- to deep-tone shades of brown are grounding and stimulate feelings of balance and safety.   With older populations enjoying longer lives and new generations ready to take on the world, the multi-family rental market will continue its dynamic pace. At the same time, property managers and owners should consider how to adapt the new view of creating cohesive, age-connected communities in which tenants find the sense of home they’ve been seeking. And, for the moment, all it might take is a splash or two of color!

You probably encounter oil-based paint when renovating older homes. It was popular decades ago because it’s tough, self-levels, and creates a flawless finish. For those reasons, painters favored it for high-impact areas like trim, cabinets, and doors. Today, however, many property owners don’t want to use oil-based paint for various reasons. So, as your customers lean more towards water-based and latex paints, you can discover how to successfully paint over oil-based paint with these tips and tricks.     Benefits of Water-Based Paint If you’ve ever shaken a salad dressing to get the oil and vinegar to blend, you can understand why water-based paint and oil-based paint don’t stick to each other. One is made with a water solvent, the other with oil. And with advances in technology, water-based paint can now perform as well as oil-based in most applications, and it has many benefits.   It has a lower VOC content. Since it produces fewer fumes, you can use it in occupied spaces. Water-based paint saves natural resources and requires less energy to produce. It cleans well with soap and water. It adheres well to most substrates and produces a high film thickness.   In addition, water-based paint is preferred when covering an oil-based product because it has a faster drying time and resists fading in the sunlight for exterior applications.   How to Paint Over Oil-Based Paint with Water-Based Paint Since adhesion is the main problem when covering oil-based paint, you must properly prepare the surface. But first, make sure you know what the existing paint covering is. Do this by rubbing the surface with a cloth moistened with denatured alcohol. If it picks up the color, the paint is water-based. If not, it’s oil-based. To prep an existing oil-based coating, follow these steps:   Make sure the existing coat is fully cured. If the coating is over seven to 30 days old and can be scrubbed without affecting the finish, consider it cured. Use fine-grit sandpaper (180-220 grit) to remove the gloss from the surface. Scrape off any chipped or peeling paint and fill cracks or dents with wood putty. Once the filler is dry, sand it smooth with the fine-grit paper. Remove all the sanding dust by rubbing lightly with a tack cloth. Beeswax gives tack cloth its tackiness. If you press too hard, you could leave some of the wax behind. Use a sponge to thoroughly clean the surface with a solution of a ¼ cup trisodium phosphate (TSP) in a gallon of warm water. Always use TSP in a well-ventilated area and wear personal protective equipment. For optimal paint adhesion, cover the oil-based paint with a high-quality primer such as those listed below. If any color or stains show through, apply a second coat of primer.   Under optimal conditions, these BEHR® primers listed below are ready for topcoat after one hour. Once completely dry, apply one to two coats of the desired BEHR water-based topcoat. Allow two hours of dry time in between coats.     Tips for Painting Over Oil-Based Paint with Oil-Based Paint You may have reasons to use oil-based paint. For superior coverage on trim and doors of high-traffic areas, surfaces subject to high levels of moisture, or exterior applications, some painting professionals choose an oil-based covering. So, if you’re painting over oil-based paint with more oil-based paint, here are a few tips to consider.   Make sure the existing coat is fully cured. If the coating is over seven to 30 days old and can be scrubbed without affecting the finish, consider it cured. If the existing natural oil-based coating hasn’t cured, only use a natural oil-based paint to cover it. To cover an alkyd paint that hasn’t cured, use an alkyd or a natural oil-based paint.   Ideal Primers and Topcoats for Painting Over Oil-Based Paint Behr Paint Company’s highly-rated, award-winning paints deliver superior value and transform any space into one of beauty. With Behr’s premium-quality paints and primers, you’ll find a wide range of colors that offer dependability and durability for interior and exterior applications. When painting over oil-based paint, consider the following BEHR® products:   BEHR® Multi-Surface Stain-Blocking Primer & Sealer Use BEHR Multi-Surface Stain-Blocking Primer & Sealer on properly prepared, uncoated, and previously painted interior and exterior surfaces. Its styrene-acrylic formula resists medium to heavy stains and adheres to a wide variety of surfaces including wood and metal. In addition, BEHR Multi-Surface Stain-Blocking Primer & Sealer helps resist peeling and corrosion, making it a great option for different types of projects.     BEHR® Bonding Primer BEHR Bonding Primer is specifically formulated to adhere to ‘tough-to-paint’ surfaces, providing a strong foundation for topcoats with little need to sand dense and glossy surfaces. Use under epoxies, lacquers, and products containing xylene or other hot solvents when allowed to dry for 24 hours before topcoating. Also, always test in an inconspicuous area before applying a full coat.     BEHR® Acrylic-Alkyd Enamel Undercoater BEHR Acrylic-Alkyd Enamel Undercoater flows and levels similar to oil-based primers – which helps create a smooth topcoat appearance – but with easy soap and water clean-up. It also blocks tannin stains, making it an excellent choice for cabinet and door projects.     BEHR MARQUEE® Exterior Paint & Primer BEHR MARQUEE Exterior Paint & Primer is our most advanced paint and primer. It delivers exceptional durability and provides a tough, non-stick surface that resists dirt. Its UV protection resists fading and retains gloss. In addition, BEHR MARQUEE Exterior Paint & Primer withstands early rain, blocks stains, and has an antimicrobial, mildew-resistant finish. This high-performing paint can be applied in low temperatures and guarantees a one-coat hide in over 700 colors*. BEHR® primers and topcoats offer the dependability you need to paint with confidence. To learn more about painting over oil-based paint, contact your BEHR® Pro Rep.     *Valid only when tinted to colors from the One-Coat Hide Color Collection.