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BEHR® 2026 Color of the Year: Hidden Gem
Discover Hidden Gem, a rich blue-green paint color that blends elegance and depth with a lasting, professional finish.
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Common Commercial Paint Problems And How to Fix Them
Learn how to identify and solve common challenges like poor durability, budget issues, and delays for a successful finish.
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Solving Paint Problems with Older Homes
Tackle the toughest older-home paint challenges with pro-backed tips.
Read Pro Tips
Pro Tips for Painting Cabinets
Get expert tips to prep, prime, and paint cabinets the right way for a lasting, professional finish.
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Designing with Color
See how Behr brought creativity and color to life at NeoCon, from the iconic Behr bear to the 2026 Color Forecast.
Discover the Design Journey
To Prime or Not to Prime
Learn when to prime and when to skip it. BEHR PRO experts explain how to choose the right products to save time and ensure a professional-grade finish.
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Dark Paint Color Trends
Explore trending dark paint colors and find expert tips for using them to transform residential and commercial spaces.
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Insider Tips From Behr Pro Reps
Get insider tips from Behr Pro Reps and learn how they support pros with prep, product selection, and opportunities to grow your business.
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BEHR® 2026 Commercial Color Forecast
A curated collection of 50 colors rooted in elemental harmony.
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Paint Sheen Differences
Learn how paint sheen differences affect the durability and design of a space.
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Paint Tips From a Chemist
Discover painting tips from one of our own paint formulators and gain insight into proper application to achieve lasting results.
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BEHR® BioNature Collection
50 colors to infuse harmony and wellbeing into built environments to elevate the human experience.
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Featured Content:
While big commercial jobs come with big revenue, more square footage means small problems can quickly become big problems. When challenges or questions arise, don’t overlook one key player who holds a treasure trove of knowledge: your paint rep.   Arek Anysz is a Regional Pro Sales Manager at Behr Paint Company, and he has worked with pros to solve just about every paint challenge in the book. I sat down with him to talk about three common challenges pro painters face on the commercial jobsite and how to fix them. Dry Hide vs. Wet Hide Hiding the surface or color underneath is one of the most important functions of paint. That’s why it’s important to know there are two different kinds of hide: dry hide and wet hide. Dry hide refers to the ability of a fully cured coating to hide the surface underneath, whereas wet hide measures how well a wet coating hides the surface underneath. Ultimately, a good dry hide is the true measure of success.   “We manufacture to have a better dry hide than a wet hide,” says Anysz, “meaning when the product is wet and still curing, it may not look uniform, but as it dries out, the moisture evaporates and all the solids tighten up and level out.”   If a painter is unfamiliar with the product, they may apply too many coats before the paint dries, thinking they need more coverage, which wastes both time and money. The important thing is to let it dry, then decide whether more coats are necessary.   Touch-Up Once paint has dried, cured, and aged, it is notoriously challenging to touch up. “Touch-up is an art form in the paint industry,” says Anysz. Still, the ability to seamlessly touch up paint is a huge selling point, especially in the commercial space. With the right product and some practice, any pro can master their touch-up technique.   Anysz says there are a host of reasons that touch-ups fail. “I’ve seen scenarios that vary from simply not enough paint being applied to using the wrong application method.”   Mastering the perfect touch-up requires matching color, sheen, application tool, and application method, to name a few.   Most pros can match the color and sheen well, but many overlook matching the process and application method.    Use the same tool that was used on the original finish. If you are touching up a wall that was originally rolled and you try to touch up by spraying, that will cause continuity problems. In this instance, back rolling will better achieve the right texture and sheen pattern. It’s also important to ensure you apply paint at the right mil thickness.   Because overworking the paint while it’s curing causes a host of finish problems, it’s important to get it right the first time. If you are new to touching up or you are using a new product, it’s worth a little extra time in the shop to dial in your plan and practice feathering and diluting the paint to get the perfect touch-up.   Temperature Changes Every can of paint tells you the temperature range in which it can be applied successfully. Generally speaking, the range is from 35°F to 90°F. Applying paint outside of the recommended range stresses the paint and can lead to cosmetic issues or coating failure.   It’s critical to remember that the temperature guidelines apply to both ambient and substrate temperature. If it’s 70°F outside and you haven’t checked the substrate temperature, you may believe that you are well within range.   “If you are painting on the sunny side of the house at 2 p.m., the substrate can be over 100°F,” says Anysz. That high temperature on the substrate causes the paint to dry faster than it can level out, leading to flashing, or uneven sheen and visible lap marks.       The same idea applies when it’s cold outside. If the outside ambient temperature is 38°F and you are painting in the shade, the substrate may only be 28°F. That colder substrate temperature can lead to slower film formation, reduced water evaporation, or increased surface tension. All of these lead to white streakiness known as “surfactant leaching”.   Execution Matters Painting in the commercial space can lead to much bigger jobs and higher revenue. Avoid costly mistakes by planning, testing, and utilizing your paint rep to ensure a successful finish.   To learn more about Behr’s commercial-grade products and jobsite solutions, contact your BEHR Pro Rep.    
COMMERCIAL PAINTER WITH BEHR PRO REP AT MULTIFAMILY JOBSITE
Common Commercial Paint Problems
Older homes possess a charm loved by many. While the history and unique details make them attractive to homebuyers, they also make repairs and repaints more challenging for pros. Each project requires astute problem-solving skills and knowledge of products and standards to ensure success.   Peter Schumerth, VP of Product Management, discusses four common problems and strategies to help you restore that old beauty.   Get RRP Certified   Lead-based paint might not be on the shelves anymore, but that doesn’t mean it isn’t hiding on the walls of older homes.   “Painting contractors disturbing the coating on any home that was built pre-1978 require a Renovation, Repair, and Painting (RRP) Certification*,” says Schumerth.   The certification ensures that those working on older homes and potentially dealing with lead-based paint are up to date on the latest rules and best practices surrounding testing, hazards, safety, containment, documentation, and disposal.   Properly Handle Mold and Mildew   Mold and mildew are not uncommon, especially in older homes. When you find the telltale signs of mold or mildew (discoloration, smells, peeling paint, warped substrate, etc.), first things first: Ensure the source of the moisture is fixed.   Next, it’s time to remove the mold and mildew.   “There are many ‘mold-killing primers’ out there,” says Schumerth. “This can create the perception that you can slap the primer on over the mold and mildew, and you are good to go.”   While the mildewcide in these products will help fight both in the future, you need to remove any mold and mildew present before priming. Remove mildew stains with a mildew stain removing product. Commercially available mildew cleaners will do the trick.     Assess the Current Coatings   With older homes, you do not always get to start with a fresh new palette. You can try to talk your clients into taking it down to bare substrate, but time and budget rarely allow that option. This means that each layer of built-up coating has the potential to affect your finished project, requiring additional consideration when choosing prep steps and selecting a paint.**   Start with a thorough assessment of the surface to check for adhesion issues. “You can do this by making a simple ‘X’ mark with a razor (cut as deep as you can and in multiple locations), then do the tape test,” advises Schumerth. “This test allows you to evaluate the integrity of the layers underneath.”   Paint coming up with the tape indicates an adhesion issue. Depending on how large an area peels, you’ll need to either spot sand and prime or do a full sand and prime to ensure you have a smooth, sound surface for your topcoat.   Choose the Right Paint   Each new layer of paint creates tension on existing coatings. Even if your topcoat adheres beautifully to the coating immediately beneath, you need the bridge between each coating below it to hold as well.   “For older homes, I recommend BEHR PREMIUM PLUS® due to its lower binder content. Higher binder and resin content can create more tension, causing additional adhesion stress on the coatings beneath it,” says Schumerth.   While older homes require knowledge and diligence from a pro painter, painting older homes can be a very rewarding and lucrative market.   To learn more about Behr’s products, contact your BEHR Pro Rep.   *This blog is for informational purposes only and contractors are responsible for complying with all applicable federal, state, and local regulations.   ** If you encounter significant mold, water damage, or structural concerns, consult a licensed professional to assess current conditions before proceeding. The guidance provided here is intended for general informational purposes only and may not apply to all situations.  
Solving Paint Problems with Older Homes
       Behr Contributing Writer: Stephanie Lindsey, Principal and Co-Founder of Etch Design Group   Imagine painting a bear… a BEHR bear. At NeoCon, Behr Paint typically has this life-sized bear for guests to paint, and each year is a new design on the bear. It’s a creative approach to showcasing their brand. In the middle of the booth, this 3D bear is sectioned off into small squares, each about three inches wide, and it was the talk of the show. I loved seeing how the bear changed with each visitor! This collaborative art piece became an unexpected emotional moment for many of us.   Each painted square added to the story of the bear, which in turn, told the story of those who had passed through the space.   There was something special about watching people discover the Behr bear, take time to think about what they wanted to paint – and which spot – and then invest time in something tactile and creative during such a busy conference. It made me think about the design industry as a whole and how we all contribute to the larger community as a team. Which then leads me to think about the Behr Designer Council for this year…     Earlier this year, I had the privilege of joining Behr’s inaugural Designer Council. We met for the first time in California at the Behr headquarters, and that trip set the tone for everything that followed. We dove deep into product knowledge, toured their facilities, and met the Behr team. We had open conversations about design trends and where the industry is heading. The Behr team had done so much research on past, current, and future trends, and it was eye-opening to see what those looked like visually. What stood out the most was how much Behr truly listens.   They want to know what matters to designers. And when you feel heard, you naturally become an advocate for that brand.   As a group, we were tasked with creating initial concepts for the 2026 Commercial Color Forecast, and it was such a blast! It’s not every day that we as designers get to be involved in something like that. I have a personal love for Fusion Dream because it ties into my love for technology and AI. Glamorous (P130-7) and Inferno (P190-7) are my two top favorites within that collection. At NeoCon, we revealed the 2026 Color Forecast, and I felt honored to represent the council at the Behr booth.   People were so curious, not just about the colors, but about how they were chosen, what they represent, and how they’ll be used in commercial spaces.     Oh, and the tote bags? Did you hear about the tote bags? Behr created the cutest teal totes for the event, and they became hot commodities. We literally had to space out their distribution to make sure we didn’t run out by day two. I saw people walking the show with five different totes, but you better believe the Behr bag was always on top.     Seeing the buzz at NeoCon reminded me of our own projects where Behr has played a role. At Acton Academy, we designed and executed three murals using Behr colors. One featured a bold logo wall that greets students every morning, another was a geometric patterned mural, and the last was a quote wall that inspires curiosity and learning. These murals were brought to life by local muralist Tiffany Dewitt from Color Brush Co, and her artistry paired perfectly with Behr’s vibrant and durable paint selections.         As a co-founder of Etch Design Group, I’m always looking for ways to blend innovation and authenticity. And as the co-creator of AI for Interiors, it’s exciting to be part of conversations that span from color trends to cutting-edge technology.   If you’re curious about where commercial color is headed or want to see how Behr is pushing the boundaries, check out the full 2026 Color Forecast. And if you ever get the chance to paint a piece of a Behr bear, don’t hesitate… because trust me, your little square might just inspire the next big thing.  
Designing in Color
Have you uncovered the BEHR® 2026 Color of the Year? Hidden Gem is a smoky jade that’s redefining design in both residential and commercial spaces.      With its elegant balance of blue and green, Hidden Gem delivers a rich and dynamic shade that resonates across interiors—from multifamily living rooms to boutique hotel lobbies and modern office suites. This subtle yet captivating hue offers professionals a sophisticated option that’s as timeless as it is trend-forward, making it the perfect choice to elevate any environment with ease and intention.      Crafted by BEHR® Color Experts to reflect growing demand for grounded, nature-inspired tones; Hidden Gem shows how subtle color choices can redefine commercial interiors.       In high-touch environments like this modern washroom, Hidden Gem transforms an everyday utility space into an intentional design statement.          Designed to bring a quiet confidence to open layouts, this shade offers visual interest without overwhelming the space. The result is an elegant, polished look that works across a wide range of modern workplaces.          Pair with muted neutrals and grounded accents to bring calm sophistication and create a welcoming first impression in healthcare spaces.         Now’s the time to show your clients how subtle color can make a stunning statement with BEHR® Hidden Gem.    To explore more of the 2026 Color of the Year, visit behr.com/2026coty.  
2026 Color of the Year: Hidden Gem
Today’s commercial and residential design landscape is ever-evolving. Rising movements such as technology, nature, travel and more continue to influence the built environment. With current macro design trends blending futurism and nostalgia, traditional color boundaries are dissolving to create spaces that feel balanced and connected to both our heritage and our future.   The desire to achieve this harmonious design in commercial environments is the foundation of Behr Paint Company’s second annual BEHR® 2026 Commercial Color Forecast. The curated collection centers around elemental harmony – which includes 50 colors that balance nature, nostalgia, and technology.   We’re thrilled to introduce our second annual Commercial Color Forecast. These colors honor traditional color elements while embracing contemporary aesthetics that reflect forward-thinking design trends in the commercial space,” says Erika Woelfel, Head of Color & Creative at Behr.     The collection is organized into five distinctive themes, each designed to create harmonious spaces across a diverse range of commercial settings such as workplaces, healthcare facilities, hospitality suites, multifamily spaces, and more.   EVOLVEDNeutrals Credit: Original photography and design by Bethany Nauert and Michelle Sprauer. Paint color by Behr Paint Company.Walls: Sculptor Clay PPU5-08; Roof Trim: Shoelace OR-W13   Designed to be a foundational element, these dynamic neutrals range from “pure” to “toned” to anchor spaces that exude balance and harmony. Sculptor Clay (PPU5-08) and Shoelace (OR-W13) help create a balanced exterior for this modern multi-family home.   SOULScape Credit: Original photography and design by Bethany Nauert and Stina Funch at Atwater Inc. Paint color by Behr Paint Company.Walls: Eastern Bamboo PPU9-25; Trim/Ceiling: Nano White HDC-MD-06   Inspired by the Mediterranean, these soulful and moody hues create an inviting environment with a warm, coastal feel. This hotel room features Eastern Bamboo (PPU9-25) for a fresh pop of color that brings dimension and visual appeal to the space.   MYSTICWave Credit: Original photography by John Sutton. Paint color by Behr Paint Company.Siding Walls: Coral Cloud M200-4; Ceiling Accent: Mayan Treasure P490-7; Side Building Walls: Beach Foam S450-1; Window Accent: Coral Cloud M200-4; Skinny Window Trim: Deep Fire M180-7   Drawing off the tranquil nature of aquatic hues, these soothing colors help promote well-being and comfort within a space. Coral Cloud (M200-4) and Mayan Treasure (P490-7) give this elementary school a vibrant, playful aesthetic that inspires creativity and joy.   METROChic Credit: Original photography and design by Bethany Nauert and Allie Bell. Paint color by Behr Paint Company.Walls: Nano White HDC-MD-06; Accent: Extreme S530-6   This selection of colors combines Parisian charm with New York City’s energy that can add both classic elegance and a modern flair to interiors. Create subtle beauty in a patient room by opting for a grayed blue like Extreme (S539-6) for a refined aesthetic.   FUSIONDream Credit: Original photography by John Sutton. Paint color by Behr Paint Company.Back Wall: Eon N370-2; Outer Wrap-Around Walls: Sultana P100-7; Inner Accent: Coveted Gem N560-2   Featuring a blend of frosted pastels and edgy bright tones, these hues create a striking blend of allure and mystique. This workspace features Sultana (P100-7), a bold purple hue for eye-catching impact.   Behr Designer Council The colors in this forecast palette were inspired by the expertise and insights from our first-ever Behr Designer Council. The Council includes eight designers whose expertise spans across commercial and residential markets.     We gathered feedback from our Council to ensure we were providing a collection that could be a go-to resource for designers to leverage for their projects,” says Woelfel. “By uniting a curated collective of visionary talent, we are better positioned to understand the desires of the designer community and shape the future of color and design together.”     To learn more about the 2026 Commercial Forecast Palette, click here. To learn more about the Designer Council, click here.  
BEHR® 2026 Commercial Color Forecast
Have you heard about the BEHR® 2025 Color of the Year? Rumor has it, it’s the perfect hue to make a statement in any commercial or residential space.     It’s true, our Color of the Year, Rumors, is a deep red that adds warmth and draws a rich allure to hospitality, retail and other dynamic spaces. Designers and paint professionals alike can offer Rumors with confidence on projects to make a powerful and fearless statement. This tone is the perfect shade that captivates and enhances the built environment.     Let this elevated color speak volumes, no matter the scale of your project. Rumors will create an energy that evokes beauty and vitality.         With its vibrant tone, Rumors is a great choice for creating a dramatic and charming environment. Whether the space is large or small, Rumors packs a punch with a touch of luxe.         Pair Rumors with light neutrals like greige, tan and gray to balance hospitality spaces and create depth.         Or create a sense of enclosure by drenching the color in a room for a rich and modern look. This can be particularly effective in larger rooms where your client wants a space that fuels productivity.         Now’s the time to give your clients a compelling look with BEHR Rumors.   Rumors is part of fifteen distinct hues in the BEHR 2025 Color Trends collection. Create an inviting atmosphere with these nostalgic and personal colors. Pair warm neutrals with jewel tones and nature-based hues for timeless charm in commercial and residential spaces.     WORKPLACE | Walls: Aerial View S530-3   MULTIFAMILY | Walls: Boreal N420-5   EDUCATION | Walls: Jackfruit PPU6-07   RESIDENTIAL | Walls: Even Better Beige DC-010     To explore the 2025 Color of the Year and Color Trends, visit behrpro.com/2025coty.  
BEHR 2025 COTY Rumors
2025 Color of the Year: Rumors
Painting a ceiling, whether smooth or textured, is no small feat. However, fear not! With the right products, tools, and techniques, achieving stunning results can be smooth sailing. Here are some pro tips for ceiling painting to make your next job a breeze.         1. Establish a Strong Foundation As a professional painter, you understand the importance of solid preparation when painting a ceiling — from moving and/or covering furniture and fixtures, to inspecting the surface and making necessary repairs, to cleaning and — of course — priming. Sure, ceilings don’t get normal wear and tear, but they can sustain other types of damage such as water stains, mold found in bathrooms, and grease spots often seen in kitchens. Here’s where the right primer can make a world of difference. How?     Well, the fact is that not all primers are created equal! Most are designed to strengthen adhesion and prevent peeling, as well as deliver a smooth, uniform finish — yet not all primers are specifically formulated to block stains. Therefore, to ensure effective stain-blocking and a successful paint job, make sure you 1) thoroughly clean and/or remove any damage and 2) use a stain-blocking primer specifically developed for the type and severity of the damage you’re tackling.         When dealing with light to medium stains — scuff marks, handprints, pencil, ink pen, crayons, for example — you’ll achieve the best results applying primers that are specifically formulated to prevent these kinds of stains from bleeding through your finish. Consider Primers such as BEHR® Kitchen, Bath & Trim Stain-Blocking Primer & Sealer and BEHR® Multi-Surface Stain Blocking Primer & Sealer which deliver excellent adhesion and sealing properties while providing a sound anchor for paints.     Heavy stains, including water, smoke, and tannin bleeding, require a more powerful primer like KILZ® Restoration Primer, which not only blocks heavy stains, but also seals pet food and smoke odors. For bathrooms and other moisture-prone spaces, consider priming with KILZ® Mold & Mildew Primer, which provides additional protection against the growth of mold and mildew on the primer film.     2. Use the Right Paint Once preparation is complete, it’s time to apply. For superior results, ensure you use a coating created explicitly for ceilings. Why? Ceiling paints are specifically formulated to minimize lap marks and spatter, which makes the paint job easier and neater.         When rolling ceilings, consider the following BEHR® Products:   BEHR PREMIUM PLUS® Interior Ceiling Paint provides excellent coverage at a great value. BEHR ULTRA® Stain-Blocking Ceiling Paint offers stain-blocking performance. BEHR MARQUEE® Stain-Blocking Ceiling Paint features one-coat hide along with exceptional stain-blocking properties.   When spraying ceilings, flat paints are an ideal solution as they provide excellent sheen uniformity and help hide surface imperfections. Our Pros recommend:   BEHR PRO® i100 Spray Flat Wall & Ceiling Paint is formulated for spray application and eliminates the need to back-roll to achieve a uniform surface.   3. Get the Direction Right The decision between rolling and spraying a ceiling depends on several factors such as the type of project, the surface texture, and the size of the area to be painted.   When painting smooth ceilings, the best strategy is to roll parallel with the main source of natural light, such as a big window, as it helps prevent roller lines. If you roll perpendicular to the dominant light source, the roller lines can form a slight shadow.   The same applies when spraying. While it is less of an issue on textured ceilings, it is still best practice to spray in a parallel direction with the incoming light source.         4. Focus on Proper Technique It’s vital to keep your attention on your strategy when rolling a ceiling. A few suggestions:   Keep a wet edge, which is accomplished by working in smaller sections (4-by 4-foot area) at a time. Keep your pressure on the roller consistent, as pressing too hard will result in more spattering as well as create “fat edges” on the roller pattern. (Note: fat edges are ridges left by the edge of the roller.) Finally, don’t rollback and forth too much. Minimize the back-and-forth strokes otherwise you’ll overwork the paint and end up with an uneven finish.     Additional Pro Tips Wear safety goggles when applying paint on ceilings. Use an 18-inch roller when rolling large ceilings to help get the job done faster. In the summertime, ceiling surface temperature can get hot and make the paint dry faster. This can be mitigated by painting the ceiling earlier in the day to keep a longer wet edge. When using a sprayer, consider using low-pressure airless spray tips (e.g., Graco RAC X and TITAN HEA) that distribute a softer spray pattern and provide a more consistent, uniform finish. In addition, remember to spray at the lowest pressure that completely atomizes the paint.     As a professional, remember that careful preparation, attention to detail, and using high-quality products are the keys to excellent results and satisfied clients.     If you have any additional questions, please do not hesitate to contact a BEHR® Pro Rep.  
Pro Tips for Painting Ceilings
Pro Tips for Painting Ceilings
Behr Paint Company announces its 2024 Color of the Year, Cracked Pepper PPU18-01, a versatile soft black that elevates every environment. The deep hue brings a timeless elegance with modern appeal that pairs seamlessly with complimentary colors, finishes, and materials in residential and commercial spaces. Designers and paint professionals alike can offer Cracked Pepper with confidence on projects to make a striking statement or keep it simple as a subtle accent. Cracked Pepper offers a bold and beautiful look with an alluring presence on every surface it coats.     Pair Cracked Pepper with neutral-colored furnishings and natural light to serve as a stunning backdrop. The color enhances architectural elements and accentuates existing details.     Create a productive and comfortable environment in workplace and hospitality environments with this grounding hue. The color’s boldness creates a unique design through eye-catching walls and accents.     In multifamily and residential spaces, Cracked Pepper offers a dramatic focal point for a variety of areas. Combine natural patterns and textures against this hue to create a powerful and striking moment.     Cracked Pepper is part of fifteen distinct hues in the BEHR® 2024 Color Trends collection. This palette offers endless expression for every design style, from rich tones and illuminating neutrals to classic hues and bold accents.   Walls: Mountain Olive N350-7A; Ceiling: Whipped Cream DC-001   Walls: Laguna Blue PPU14-18; Ceiling: Weathered White HDC-NT-21   Center Wall: Weathered White HDC-NT-21; Side Walls: Laguna Blue PPU14-18; Ceiling: Offshore Mist PPU13-16; Clouds: Whipped Cream DC-001; Drapes: Malted N160-2     To explore the 2024 Color of the Year and Color Trends, visit behrpro.com/2024coty.  
2024 BEHR Color of the Year - Cracked Pepper
2024 Color of the Year: Cracked Pepper
When putting a home up for sale, owners typically search for ways to spruce up their property so they can garner the highest price possible. Of course, most don’t want to spend a lot of money and they expect a solid return on investment. One of the easiest, most cost-effective options is to re-energize their home with a fresh, updated coat of paint — not only inside but outside, as well. Why?   Curb appeal… and it’s a big deal!   When homebuyers come calling, the first (and highly influential) visual they encounter is a property’s exterior. Curb appeal is important because it evokes an instantaneous reaction, as the outside aesthetic often indicates what one may find inside.   Yet, when the time comes for renovations, many homeowners underestimate the aesthetic (not to mention, financial) value of giving their home’s exterior a facelift. Instead, they tend to focus their time, effort — and a lot of money — on interior projects such as kitchen and bath remodels, primary bedroom redesigns and room additions. While such upgrades also boost value, it is important to keep the outside as alluring as the inside — especially if your client is looking to put their home on the market.   Remember, selling a home is all about first impressions, and a property’s curb appeal can either entice or dissuade potential buyers in a matter of seconds. Upping your client’s exterior game is not about spending a lot of money but how effectively their investment increases their home’s perceived value. Therefore, consider suggesting they spruce up the exterior element that delivers the greatest impact but will not break the bank — the front door!   A 2021 Zillow survey revealed that the color of a home’s front door can not only influence the number and strength of incoming offers, but also how long a home may sit unsold. Case in point, Zillow reported that respondents were willing pay an additional $1,695 for a residence with a slate blue door and a whopping $6,449 more for a home with a black door. On the other hand, some colors can deflate the value and selling price. You may want to steer your clients away from using pale pink, for example, as survey participants would only be willing to offer $6,516 below average price.   Classic front door colors like red and brown remain popular but, thanks to Pinterest, people are getting more adventurous with hues such as orange and yellow — and moving away from the grays that have dominated the residential market in the last decade. At the same time, be careful your client does not go over-the-top. Remember: the door color should be attention-grabbing but not so wild that a buyer sees it and thinks that the first thing they must do is repaint.   If your client is in search of inspiration, here are Behr’s Top Front Door Paint Colors!   BLACK Sophisticated and dramatic, Black is as pure and dark as it gets — an elegant, timeless color with vast character and infinite depth.   Half Sea Fog (N470-3) This quiet blue-gray is inspired by ethereal coastal mists, creating an enigmatic blend of mystery and calm.   Juniper Berries (PPU13-02) Juniper Berries is a deep, shadowy blue-green — like the quiet of winter.   Red My Mind (MQ1-10) An exquisite, earthy red that never leaves you guessing, Red My Mind is the perfect bold hue for attracting attention!   Dark Truffle (PPU5-19) This decadent chocolate hue invigorates the senses and has a lingering, luxurious appeal with its shadowy cool undertones.   Compass Blue (MQ5-54) Your client will always find their way home with Compass Blue, an inky navy that evokes the spirited adventure of navigation and wanderlust — infinitely bold and harmonious.   Black Evergreen (MQ6-44) Dramatic and refined, Black Evergreen encapsulates the beauty of shaded groves or fern-lined caverns. It’s rustic yet timeless.   Adirondack Blue (N480-5) Part of the BEHR® DESIGNER COLLECTION palette, this stable and reassuring slate blue echoes the calm respite of natural settings and refined sophistication.   Swiss Coffee (12) Part of the BEHR® DESIGNER COLLECTION palette, Swiss Coffee is a warm white with an unmistakable cream base, like delicious, warm creamy coffee on a cold winter morning.   Celebration (MQ4-13A) Start the party with this bright mustard tone — a celebration that brings a unique, pop of energy and fun to any front entry.   While the front door isn’t the largest area in the grand scheme of a property, it’s a highly influential component that could impact how long your client’s home remains on the market, as well as the final selling price. When choosing an exterior paint product, consider BEHR PREMIUM® Cabinet, Door & Trim Enamel. The paint provides all-weather protection and outstanding block resistance, giving your client a beautiful end result and quick return to service. As a professional painter, your clients look to you for expert advice — and you can count on the Behr team to support you. If you have any questions or could use some guidance, please contact us. You can find a BEHR PRO® Rep here.
Front door featuring BEHR color Juniper Berries
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