Have you heard about the BEHR® 2025 Color of the Year? Rumor has it, it’s the perfect hue to make a statement in any commercial or residential space.     It’s true, our Color of the Year, Rumors, is a deep red that adds warmth and draws a rich allure to hospitality, retail and other dynamic spaces. Designers and paint professionals alike can offer Rumors with confidence on projects to make a powerful and fearless statement. This tone is the perfect shade that captivates and enhances the built environment.     Let this elevated color speak volumes, no matter the scale of your project. Rumors will create an energy that evokes beauty and vitality.         With its vibrant tone, Rumors is a great choice for creating a dramatic and charming environment. Whether the space is large or small, Rumors packs a punch with a touch of luxe.         Pair Rumors with light neutrals like greige, tan and gray to balance hospitality spaces and create depth.         Or create a sense of enclosure by drenching the color in a room for a rich and modern look. This can be particularly effective in larger rooms where your client wants a space that fuels productivity.         Now’s the time to give your clients a compelling look with BEHR Rumors.   Rumors is part of fifteen distinct hues in the BEHR 2025 Color Trends collection. Create an inviting atmosphere with these nostalgic and personal colors. Pair warm neutrals with jewel tones and nature-based hues for timeless charm in commercial and residential spaces.     WORKPLACE | Walls: Aerial View S530-3   MULTIFAMILY | Walls: Boreal N420-5   EDUCATION | Walls: Jackfruit PPU6-07   RESIDENTIAL | Walls: Even Better Beige DC-010     To explore the 2025 Color of the Year and Color Trends, visit behrpro.com/2025coty.  

Painting a ceiling, whether smooth or textured, is no small feat. However, fear not! With the right products, tools, and techniques, achieving stunning results can be smooth sailing. Here are some pro tips for ceiling painting to make your next job a breeze.         1. Establish a Strong Foundation As a professional painter, you understand the importance of solid preparation when painting a ceiling — from moving and/or covering furniture and fixtures, to inspecting the surface and making necessary repairs, to cleaning and — of course — priming. Sure, ceilings don’t get normal wear and tear, but they can sustain other types of damage such as water stains, mold found in bathrooms, and grease spots often seen in kitchens. Here’s where the right primer can make a world of difference. How?     Well, the fact is that not all primers are created equal! Most are designed to strengthen adhesion and prevent peeling, as well as deliver a smooth, uniform finish — yet not all primers are specifically formulated to block stains. Therefore, to ensure effective stain-blocking and a successful paint job, make sure you 1) thoroughly clean and/or remove any damage and 2) use a stain-blocking primer specifically developed for the type and severity of the damage you’re tackling.         When dealing with light to medium stains — scuff marks, handprints, pencil, ink pen, crayons, for example — you’ll achieve the best results applying primers that are specifically formulated to prevent these kinds of stains from bleeding through your finish. Consider Primers such as BEHR® Kitchen, Bath & Trim Stain-Blocking Primer & Sealer and BEHR® Multi-Surface Stain Blocking Primer & Sealer which deliver excellent adhesion and sealing properties while providing a sound anchor for paints.     Heavy stains, including water, smoke, and tannin bleeding, require a more powerful primer like KILZ® Restoration Primer, which not only blocks heavy stains, but also seals pet food and smoke odors. For bathrooms and other moisture-prone spaces, consider priming with KILZ® Mold & Mildew Primer, which provides additional protection against the growth of mold and mildew on the primer film.     2. Use the Right Paint Once preparation is complete, it’s time to apply. For superior results, ensure you use a coating created explicitly for ceilings. Why? Ceiling paints are specifically formulated to minimize lap marks and spatter, which makes the paint job easier and neater.         When rolling ceilings, consider the following BEHR® Products:   BEHR PREMIUM PLUS® Interior Ceiling Paint provides excellent coverage at a great value. BEHR ULTRA® Stain-Blocking Ceiling Paint offers stain-blocking performance. BEHR MARQUEE® Stain-Blocking Ceiling Paint features one-coat hide along with exceptional stain-blocking properties.   When spraying ceilings, flat paints are an ideal solution as they provide excellent sheen uniformity and help hide surface imperfections. Our Pros recommend:   BEHR PRO® i100 Spray Flat Wall & Ceiling Paint is formulated for spray application and eliminates the need to back-roll to achieve a uniform surface.   3. Get the Direction Right The decision between rolling and spraying a ceiling depends on several factors such as the type of project, the surface texture, and the size of the area to be painted.   When painting smooth ceilings, the best strategy is to roll parallel with the main source of natural light, such as a big window, as it helps prevent roller lines. If you roll perpendicular to the dominant light source, the roller lines can form a slight shadow.   The same applies when spraying. While it is less of an issue on textured ceilings, it is still best practice to spray in a parallel direction with the incoming light source.         4. Focus on Proper Technique It’s vital to keep your attention on your strategy when rolling a ceiling. A few suggestions:   Keep a wet edge, which is accomplished by working in smaller sections (4-by 4-foot area) at a time. Keep your pressure on the roller consistent, as pressing too hard will result in more spattering as well as create “fat edges” on the roller pattern. (Note: fat edges are ridges left by the edge of the roller.) Finally, don’t rollback and forth too much. Minimize the back-and-forth strokes otherwise you’ll overwork the paint and end up with an uneven finish.     Additional Pro Tips Wear safety goggles when applying paint on ceilings. Use an 18-inch roller when rolling large ceilings to help get the job done faster. In the summertime, ceiling surface temperature can get hot and make the paint dry faster. This can be mitigated by painting the ceiling earlier in the day to keep a longer wet edge. When using a sprayer, consider using low-pressure airless spray tips (e.g., Graco RAC X and TITAN HEA) that distribute a softer spray pattern and provide a more consistent, uniform finish. In addition, remember to spray at the lowest pressure that completely atomizes the paint.     As a professional, remember that careful preparation, attention to detail, and using high-quality products are the keys to excellent results and satisfied clients.     If you have any additional questions, please do not hesitate to contact a BEHR® Pro Rep.  

Behr Paint Company announces its 2024 Color of the Year, Cracked Pepper PPU18-01, a versatile soft black that elevates every environment. The deep hue brings a timeless elegance with modern appeal that pairs seamlessly with complimentary colors, finishes, and materials in residential and commercial spaces. Designers and paint professionals alike can offer Cracked Pepper with confidence on projects to make a striking statement or keep it simple as a subtle accent. Cracked Pepper offers a bold and beautiful look with an alluring presence on every surface it coats.     Pair Cracked Pepper with neutral-colored furnishings and natural light to serve as a stunning backdrop. The color enhances architectural elements and accentuates existing details.     Create a productive and comfortable environment in workplace and hospitality environments with this grounding hue. The color’s boldness creates a unique design through eye-catching walls and accents.     In multifamily and residential spaces, Cracked Pepper offers a dramatic focal point for a variety of areas. Combine natural patterns and textures against this hue to create a powerful and striking moment.     Cracked Pepper is part of fifteen distinct hues in the BEHR® 2024 Color Trends collection. This palette offers endless expression for every design style, from rich tones and illuminating neutrals to classic hues and bold accents.   Walls: Mountain Olive N350-7A; Ceiling: Whipped Cream DC-001   Walls: Laguna Blue PPU14-18; Ceiling: Weathered White HDC-NT-21   Center Wall: Weathered White HDC-NT-21; Side Walls: Laguna Blue PPU14-18; Ceiling: Offshore Mist PPU13-16; Clouds: Whipped Cream DC-001; Drapes: Malted N160-2     To explore the 2024 Color of the Year and Color Trends, visit behrpro.com/2024coty.  

When putting a home up for sale, owners typically search for ways to spruce up their property so they can garner the highest price possible. Of course, most don’t want to spend a lot of money and they expect a solid return on investment. One of the easiest, most cost-effective options is to re-energize their home with a fresh, updated coat of paint — not only inside but outside, as well. Why?   Curb appeal… and it’s a big deal!   When homebuyers come calling, the first (and highly influential) visual they encounter is a property’s exterior. Curb appeal is important because it evokes an instantaneous reaction, as the outside aesthetic often indicates what one may find inside.   Yet, when the time comes for renovations, many homeowners underestimate the aesthetic (not to mention, financial) value of giving their home’s exterior a facelift. Instead, they tend to focus their time, effort — and a lot of money — on interior projects such as kitchen and bath remodels, primary bedroom redesigns and room additions. While such upgrades also boost value, it is important to keep the outside as alluring as the inside — especially if your client is looking to put their home on the market.   Remember, selling a home is all about first impressions, and a property’s curb appeal can either entice or dissuade potential buyers in a matter of seconds. Upping your client’s exterior game is not about spending a lot of money but how effectively their investment increases their home’s perceived value. Therefore, consider suggesting they spruce up the exterior element that delivers the greatest impact but will not break the bank — the front door!   A 2021 Zillow survey revealed that the color of a home’s front door can not only influence the number and strength of incoming offers, but also how long a home may sit unsold. Case in point, Zillow reported that respondents were willing pay an additional $1,695 for a residence with a slate blue door and a whopping $6,449 more for a home with a black door. On the other hand, some colors can deflate the value and selling price. You may want to steer your clients away from using pale pink, for example, as survey participants would only be willing to offer $6,516 below average price.   Classic front door colors like red and brown remain popular but, thanks to Pinterest, people are getting more adventurous with hues such as orange and yellow — and moving away from the grays that have dominated the residential market in the last decade. At the same time, be careful your client does not go over-the-top. Remember: the door color should be attention-grabbing but not so wild that a buyer sees it and thinks that the first thing they must do is repaint.   If your client is in search of inspiration, here are Behr’s Top Front Door Paint Colors!   BLACK Sophisticated and dramatic, Black is as pure and dark as it gets — an elegant, timeless color with vast character and infinite depth.   Half Sea Fog (N470-3) This quiet blue-gray is inspired by ethereal coastal mists, creating an enigmatic blend of mystery and calm.   Juniper Berries (PPU13-02) Juniper Berries is a deep, shadowy blue-green — like the quiet of winter.   Red My Mind (MQ1-10) An exquisite, earthy red that never leaves you guessing, Red My Mind is the perfect bold hue for attracting attention!   Dark Truffle (PPU5-19) This decadent chocolate hue invigorates the senses and has a lingering, luxurious appeal with its shadowy cool undertones.   Compass Blue (MQ5-54) Your client will always find their way home with Compass Blue, an inky navy that evokes the spirited adventure of navigation and wanderlust — infinitely bold and harmonious.   Black Evergreen (MQ6-44) Dramatic and refined, Black Evergreen encapsulates the beauty of shaded groves or fern-lined caverns. It’s rustic yet timeless.   Adirondack Blue (N480-5) Part of the BEHR® DESIGNER COLLECTION palette, this stable and reassuring slate blue echoes the calm respite of natural settings and refined sophistication.   Swiss Coffee (12) Part of the BEHR® DESIGNER COLLECTION palette, Swiss Coffee is a warm white with an unmistakable cream base, like delicious, warm creamy coffee on a cold winter morning.   Celebration (MQ4-13A) Start the party with this bright mustard tone — a celebration that brings a unique, pop of energy and fun to any front entry.   While the front door isn’t the largest area in the grand scheme of a property, it’s a highly influential component that could impact how long your client’s home remains on the market, as well as the final selling price. When choosing an exterior paint product, consider BEHR PREMIUM® Cabinet, Door & Trim Enamel. The paint provides all-weather protection and outstanding block resistance, giving your client a beautiful end result and quick return to service. As a professional painter, your clients look to you for expert advice — and you can count on the Behr team to support you. If you have any questions or could use some guidance, please contact us. You can find a BEHR PRO® Rep here.

Nationwide, the average rent for apartments is $2,016 per month. The current median rent is 77.1% higher than in 2020. 35% of households live in rental properties. During the last 10 years, rental rates have increased 31%. 41% of renters spend more than 35% of their income on rent. Renters 30 years old and younger live in 49% of renter-occupied units. Source: iPropertyManagement   As many property owners and managers know, the multi-family rental industry has its ups, its downs and everywhere-in-betweens. While there was speculation about future rent hikes in late 2020/early 2021, few expected the number of renters to increase by an astounding 870,000, for a total of 44 million in 2022 as reported in America’s Rental Housing 2022 by the Joint Center for Housing Studies of Harvard University. Combined with COVID’s effect on the economy, the U.S. rental vacancy rate dropped to 5.8% — the lowest since the mid-’80s. And there’s only one thing that happens when low inventory meets high demand: rents soar!     Despite this, interest in rental housing remains the highest it’s ever been, which is great news for property owners and managers. The question is: How long will this last? While the number of renters will continue to grow, the construction industry is in high gear, building multi-family properties at a record-breaking pace that is anticipated to continue. With 423,000 new apartments built in 2021 and approximately 420,000 expected this year as estimated by RentCafe®, this much-needed supply is anticipated to lower rental prices.   Today’s renters comprise more than a third of all U.S. households and are driven by a range of diverse, generation-specific wants and needs. Whether they’re in their 20s, 40s, 50s or 70s, they are all drawn to communities that cultivate a sense of “home” – namely, an environment that reflects resident’s personality, style and values. In a word: Color. Yet, of course, each generation has its own, distinct palette of hues, so if you want to attract a specific demographic, it’s time to toss out “landlord off-white” and breathe life into your communities. Doing so will pay off with happy, long-term residents!   Generations in Color Generation Z (1997-2012) We begin with Generation Z, which is not only the youngest and most diverse age group but is positioned to surpass Millennials and become the largest generation, as well. While younger members have a few years until they go out on their own, older Gen Zs are in college or have graduated and are increasing their presence in the workforce. They are actively seeking a space they can call their own — and they’re motivated. RentCafe® analyzed more than 3 million tenant applications from 2020, discovering that 22% of candidates were born after 1997. They are educated, fiscally responsible consumers who know what they want and how to get it, which is why Gen Z holds the second-largest share of the rental market. When it comes to color, Gen Z’s signature shades are reflected in two breathtaking hues:   Gen Z Yellow — A confident range of sunshine-imbued hues — Gen Z Yellow symbolizes positivity, hope and the desire for change. With its youthful and warm feel, it exudes individuality, creativity and optimism. Consider Sunflower Seed P270-3 for a fun burst of color. Gen Z Purple — Introduced just after Gen Z Yellow, Gen Z Purple appeared, turning heads everywhere and signifying a world full of fresh possibilities. Purple symbolizes high creativity and intuition, as well as otherworldliness and mysticism, which go in hand with Gen Z’s interest in astrology and solidarity. We love the bright and bold Romantic Moment P570-5 to make a splash.   When choosing color palettes for your Gen Z-focused property, here are some thoughts:   Gen Z prefers a wide range of colors, including variations of yellow, purple, orange and pink. If your property is in an area bursting with outdoor activities, muted, mid-tone yellow, beige/brown, red, gray, orange and greens that mirror the natural colors of the Earth will resonate with active Gen Zers. For a more neutral-leaning look, pairing off-white, gray or silver neutrals like Statement White DC-002 with subdued greens and blues like Voyage PPU13-07 create spaces that are both subtle and appealing. Ceiling: Voyage PPU13-07   As Gen Z continues to mature, its taste and influence in fashion, design and décor will expand. While many designers are still trying to pin down this group’s color preferences, there’s a high probability that Gen Z will include orange, yellow, and purple.   Generation Y – the “Millennials” (1981–1996) At the moment, Millennials not only represent the largest age group in the U.S (73.2 million) but the highest global population (1.8 billion). They are a lively and confident cohort and, with instant access to information, they quickly construct their opinions and do not hesitate to share their views.   Unlike older renters, many Millennials have yet to buy their first home. There are several reasons: the confluence of student loans and the COVID-19 pandemic’s effect on finances; preference for the flexibility and freedom of renting, or the task of deciding for themselves if home ownership is a necessity or just an option.   Millennials, fully emerged in the working world, make up 40% of U.S. renters, and this vibrant faction avoids anything that reflects previous generations. Rather, they take design inspiration from their own experiences; explore global creativity; and look to their friends, social media and high-profile influencers. In a movement to embrace minimalism, Millennials lean heavily toward neutral colors — from soft and whitewash grays, to comforting creams and pale neutrals. Now, that doesn’t mean that they don’t LOVE color. Consider these color themes:   Capture lightning in a bottle by mixing an eclectic palette of minty greens, icy blues and modern whites — like Blank Canvas DC-003 — with earthy browns, oranges and reds, set against pale neutrals such as Even Better Beige DC-010. Blend subdued neutrals with chilly accents to establish an understated vibe, providing a welcoming retreat from life’s frenetic pace. Consider light grays like Chic Gray PPU26-10 with blue or lilac undertones like Adirondack Blue N480-5, mid-tone browns, dark grays and even a touch of black. If either of those feel too extreme, set bold yet muted, accent colors such as a mid-tone yellow, brown, blue, green or purple against gray or white neutrals for a classic, yet contemporary, look. To see a complete list of Behr Paint Company’s top white, neutral and accent colors, view the tried-and-true BEHR® DESIGNER COLLECTION color palette here. Exterior: Blank Canvas DC-003   Generation X (1965-1980) An industrious, self-reliant, non-conformist cohort, Generation X — a.k.a. the “MTV G” — is both well-educated and street-smart. As a result of this independent, ambitious spirit, Gen X is creating a legacy that spans the worlds of high tech, digital, business, sports, creative, fashion, food and cooking, entertainment and more. While some sectors of Gen X still hope to become owners, others have spent years remodeling and maintaining their modest homes with plans to take that equity and upgrade. And keep in mind that many Gen X homeowners are preparing for empty nests as their older Gen Zs and younger Millennials take flight — giving them a prime opportunity to sell and use the proceeds to enjoy retirement as renters.   Why would they sell when renting is currently so costly? Well, they no longer need the space, don’t want to manage the upkeep and maintenance and they are tired of the suburbs. They want to move closer to a city and spend their retirement traveling, pursuing hobbies and spending time with friends. Hence — in the coming years — Gen X is likely to become a major player in the rental space. (Note: Gen X also holds nearly 30% of wealth in the U.S.) If this group had a signature color, it would be something akin to turquoise, a natural hue with a little kick. Gen Xers tend to be drawn to bright, exotic, global hues — jade greens, deep violets and indigos, dramatic reds and deep pink — and pair them with gray/silvers, pale mushroom and earthy neutrals. Consider coupling BEHR® DESIGNER COLLECTION color Whipped Cream DC-001 or Cameo White MQ3-32 – both cool whites – with accents of a bold and eye-catching color like Vine Leaf N400-7 or Midnight Blue N480-7.   Wall: Vine Leaf N400-7   Baby Boomer Generation (1946-1964) Born between 1945 and 1964, Baby Boomers do not define their lifestyles by their age. Rather, they have embraced technology via online shopping and social media, maintained a youthful demeanor and welcomed a rapidly evolving world — and they want their home’s colors to reflect that.   For Baby Boomers, the home is a tranquil retreat. Therefore, as they age, they lean toward softer, more soothing colors that are restorative and rejuvenating. Hues that resonate with Baby Boomers include the entire spectrum of blues like Superior Blue S490-7, paired with warm whites and yellows and deep browns like Sturdy Brown MQ2-48. While they like “classic” palettes that include darker blues, maroons, plums and deep reds paired with grays, they may also enjoy a more modern look, such as a mid-tone teal or green-brown with pale neutrals that reflect the colors around them. So why do Baby Boomers love beige, blue, and all those muted neutrals so much? It’s a matter of color psychology — how diverse colors can affect our moods and feelings. For example, beiges like French Beige MQ3-10 are a calming, stable and conservative hue, while blues like Clear Vista PPU13-11 communicate honesty and loyalty.   Front Door: Superior Blue S490-7   Silent Generation (1927-1945) The Silent Generation, also known as the Traditionalists, represents more than simply being the eldest. These tough-as-nails, no-nonsense golden-agers may be ready to downsize to multi-family housing, but they don’t require assisted living. In fact, while most have retired, Traditionalists prefer to stay busy and are finding gratification in being active in the workforce — at least part-time. To meet the needs of this faction, employ colors that are practical, cheerful and relaxing. A good bet is using traditional, grounded hues that are casual with a touch of elegance. Avoid shade combinations with murky yellows, browns and greens. Instead, keep things fresh with clear, mid-tone blues, jade greens and browns; refreshing pastel yellows and pinks; and soft, welcoming whites. We love pairing Dark Everglade HDC-CL-21A — an exotic jade green — with the creamy Natural White DC-005 for a complementary look. Another great pairing is the poised Sophisticated Teal HDC-CL-22 with the creamy Swiss Coffee 12.   Accent Wall & Vanity: Dark Everglade HDC-CL-21A   One last point: Color can have a significant impact on moods and emotions. Here are some of the most popular colors used in senior, multi-family communities and their psychological benefits:   Green — Lush, forestry greens promote healing, relaxation and serenity. Blue — Oceanic blues create an atmosphere that is relaxing, calming and peaceful. White — While pure whites feel clean and fresh, off-whites foster feelings of calm and coziness. Yellow — Yellow is often associated with sunshine and happiness, producing a sense of cheerfulness and optimism. Red — Red is a stimulating color representing strength and awareness. It’s best used in kitchen and dining areas. Brown — Earthy, mid- to deep-tone shades of brown are grounding and stimulate feelings of balance and safety.   With older populations enjoying longer lives and new generations ready to take on the world, the multi-family rental market will continue its dynamic pace. At the same time, property managers and owners should consider how to adapt the new view of creating cohesive, age-connected communities in which tenants find the sense of home they’ve been seeking. And, for the moment, all it might take is a splash or two of color!

You probably encounter oil-based paint when renovating older homes. It was popular decades ago because it’s tough, self-levels, and creates a flawless finish. For those reasons, painters favored it for high-impact areas like trim, cabinets, and doors. Today, however, many property owners don’t want to use oil-based paint for various reasons. So, as your customers lean more towards water-based and latex paints, you can discover how to successfully paint over oil-based paint with these tips and tricks.     Benefits of Water-Based Paint If you’ve ever shaken a salad dressing to get the oil and vinegar to blend, you can understand why water-based paint and oil-based paint don’t stick to each other. One is made with a water solvent, the other with oil. And with advances in technology, water-based paint can now perform as well as oil-based in most applications, and it has many benefits.   It has a lower VOC content. Since it produces fewer fumes, you can use it in occupied spaces. Water-based paint saves natural resources and requires less energy to produce. It cleans well with soap and water. It adheres well to most substrates and produces a high film thickness.   In addition, water-based paint is preferred when covering an oil-based product because it has a faster drying time and resists fading in the sunlight for exterior applications.   How to Paint Over Oil-Based Paint with Water-Based Paint Since adhesion is the main problem when covering oil-based paint, you must properly prepare the surface. But first, make sure you know what the existing paint covering is. Do this by rubbing the surface with a cloth moistened with denatured alcohol. If it picks up the color, the paint is water-based. If not, it’s oil-based. To prep an existing oil-based coating, follow these steps:   Make sure the existing coat is fully cured. If the coating is over seven to 30 days old and can be scrubbed without affecting the finish, consider it cured. Use fine-grit sandpaper (180-220 grit) to remove the gloss from the surface. Scrape off any chipped or peeling paint and fill cracks or dents with wood putty. Once the filler is dry, sand it smooth with the fine-grit paper. Remove all the sanding dust by rubbing lightly with a tack cloth. Beeswax gives tack cloth its tackiness. If you press too hard, you could leave some of the wax behind. Use a sponge to thoroughly clean the surface with a solution of a ¼ cup trisodium phosphate (TSP) in a gallon of warm water. Always use TSP in a well-ventilated area and wear personal protective equipment. For optimal paint adhesion, cover the oil-based paint with a high-quality primer such as those listed below. If any color or stains show through, apply a second coat of primer.   Under optimal conditions, these BEHR® primers listed below are ready for topcoat after one hour. Once completely dry, apply one to two coats of the desired BEHR water-based topcoat. Allow two hours of dry time in between coats.     Tips for Painting Over Oil-Based Paint with Oil-Based Paint You may have reasons to use oil-based paint. For superior coverage on trim and doors of high-traffic areas, surfaces subject to high levels of moisture, or exterior applications, some painting professionals choose an oil-based covering. So, if you’re painting over oil-based paint with more oil-based paint, here are a few tips to consider.   Make sure the existing coat is fully cured. If the coating is over seven to 30 days old and can be scrubbed without affecting the finish, consider it cured. If the existing natural oil-based coating hasn’t cured, only use a natural oil-based paint to cover it. To cover an alkyd paint that hasn’t cured, use an alkyd or a natural oil-based paint.   Ideal Primers and Topcoats for Painting Over Oil-Based Paint Behr Paint Company’s highly-rated, award-winning paints deliver superior value and transform any space into one of beauty. With Behr’s premium-quality paints and primers, you’ll find a wide range of colors that offer dependability and durability for interior and exterior applications. When painting over oil-based paint, consider the following BEHR® products:   BEHR® Multi-Surface Stain-Blocking Primer & Sealer Use BEHR Multi-Surface Stain-Blocking Primer & Sealer on properly prepared, uncoated, and previously painted interior and exterior surfaces. Its styrene-acrylic formula resists medium to heavy stains and adheres to a wide variety of surfaces including wood and metal. In addition, BEHR Multi-Surface Stain-Blocking Primer & Sealer helps resist peeling and corrosion, making it a great option for different types of projects.     BEHR® Bonding Primer BEHR Bonding Primer is specifically formulated to adhere to ‘tough-to-paint’ surfaces, providing a strong foundation for topcoats with little need to sand dense and glossy surfaces. Use under epoxies, lacquers, and products containing xylene or other hot solvents when allowed to dry for 24 hours before topcoating. Also, always test in an inconspicuous area before applying a full coat.     BEHR® Acrylic-Alkyd Enamel Undercoater BEHR Acrylic-Alkyd Enamel Undercoater flows and levels similar to oil-based primers – which helps create a smooth topcoat appearance – but with easy soap and water clean-up. It also blocks tannin stains, making it an excellent choice for cabinet and door projects.     BEHR MARQUEE® Exterior Paint & Primer BEHR MARQUEE Exterior Paint & Primer is our most advanced paint and primer. It delivers exceptional durability and provides a tough, non-stick surface that resists dirt. Its UV protection resists fading and retains gloss. In addition, BEHR MARQUEE Exterior Paint & Primer withstands early rain, blocks stains, and has an antimicrobial, mildew-resistant finish. This high-performing paint can be applied in low temperatures and guarantees a one-coat hide in over 700 colors*. BEHR® primers and topcoats offer the dependability you need to paint with confidence. To learn more about painting over oil-based paint, contact your BEHR® Pro Rep.     *Valid only when tinted to colors from the One-Coat Hide Color Collection.

White — it’s easily the most popular color in the paint industry, yet some regard it as a simple, no-nonsense hue. Take a moment to consider the exhaustive number of words (many contradictory) we use to describe white — peaceful, energetic; icy, cozy; casual, elegant; bright, subtle; timeless, modern — the list goes on. If for this reason, alone, it’s apparent that white is anything but basic!   And that’s just the beginning! Fact is, no white is precisely “white.” In the coatings industry, we use terms such as “pure white,” “off-white” and simply “white,” to name a few. Also, keep in mind that color subtleties and undertones — such as pink, green or blue, yellow and gray — can profoundly affect a white’s visual temperature.   Cool hues add a crisp, airy and bright feel to a room. In addition, they create a sense of openness, which can make a space appear larger. Warm whites feel welcoming and understated, and these cozy whites are ideal for creating a relaxed, inviting room.   But hold on. There’s more! Be sure to consider how other dynamics — such as gloss/sheen level, time of day, adjacent paint colors, and lighting variations — can significantly alter a white. Finding the right white is a tricky process, indeed.   So, when you sit down with a client, thumbing through a fan deck and contemplating the wonderful world of white, remind them (and yourself!) that the search for their ultimate white is a journey. The reward? The look on their faces when they find the one — everyone wins!   To help you help your clients discover the white of their dreams, here are Behr Paint Company’s 15 most-often-specified white paints for commercial and residential projects, including five colors from our new Designer Collection.   Whipped Cream DC-001 Underscored by hints of blue and gray, Whipped Cream is an exquisite cool white that naturally balances most neutrals, as well as blues and purples. Whipped Cream is an attention-grabbing hue and yet, it never comes across as overwhelming. Rather, it emanates a sense of synchronicity that allows it to complement any room — especially bedrooms and entryways. Just like a fresh sweet dollop on your favorite dessert, Whipped Cream is a delectable white that invites a playful lightness into your home.   Comparable to Benjamin Moore’s Chantilly Lace*   Blank Canvas DC-003 Crisp and clean, Blank Canvas — with its soft lime undertones — is a popular and highly adaptable white that shows beautifully on walls, trim, cabinets, and other millwork. You’re the artist with Blank Canvas—a hopeful and welcoming white with limitless possibilities to transform any vision into a reality.   Comparable to Benjamin Moore’s White Dove*   Swiss Coffee 12 Swiss Coffee — A Behr favorite for decades, this classic, creamy white has an 84 light reflectance value (LRV) and is great for both exterior and interior uses.   Polar Bear 75 With a 90 LRV and a homey, warm-peach undertone, it’s easy to see why Polar Bear, a winter-inspired, milky-white neutral, is so prevalent. Polar Bear cozies ups walls, trim, and ceilings perfectly, providing an impeccable backdrop for turning your vision into reality.   White 52 A tad darker than our truest white — ULTRA PURE WHITE® — White is our refreshing, somewhat cool take on this classic hue. With an 83 LRV, highly versatile White elevates any project to the next level.   Frost 57 A trend-defying neutral, Frost is a cool (but not too cool!) shade that fosters a bright, open feel, making it a great choice for walls or trim — especially in smaller spaces. At first glance, it may appear to be a minimalist white but tinges of blue-green give Frost a distinct energy.   Whisper White HDC-MD-08 Dancing the line between white and off-white, Whisper White is a hushed, yet bright, color amplified by slight cream and beige undercurrents. While Whisper White leans toward the warmer side, it steers clear of yellow influences, which means it’ll pair well with just about anything!   Bakery Box W09 Bakery Box is a blue-white hue that softens and delights any environment. Its cool undertone creates the optical illusion of a crisp, airy white and provides a sense of cleanliness. It works great with southern or afternoon western light.    Cameo White MW3-32 Cozy and versatile, Cameo White is an understated, dusty off-white highlighted by warm, light-golden tones. Creating a sophisticated yet easy-going atmosphere, Cameo White inspires family and friends to feel welcome. In addition, Cameo White provides one-coat coverage when tinted to colors from the BEHR DYNASTY® and BEHR MARQUEE® One-Coat Hide Color Collection.   Bit of Sugar PR-W14 Bit of Sugar is a true neutral, neither too hot nor too cold — it’s just right. With an 89 LRV, this hue boasts soothing silver-gray tones. Consider suggesting Bit of Sugar throughout an entire space to create a continual warm, inviting atmosphere. And, if your client enjoys basking in an ethereal glow, mention that, with a high gloss, Bit of Sugar emits an iridescence that will turn heads!   Nano White HDC-MD-06 A pure white that simply oozes self-confidence, Nano White has a little bit of a blue undertone, which makes it a nice sharp white without being too glaring. A superb hue for creating crisp, clean walls, trim, and ceilings. Moreover, Nano White simply shines as a supporting player to bold, bright palettes.   Painter’s White PPU18-08 If timeless charm captivates your client, look no further than Painter’s White! This soft gray-white tone radiates a welcoming, refreshing energy, indoors or out. Depending on the lighting, Painter’s White can waver between warm and cool, making it an excellent choice for walls and trim, especially in rooms with dark floors.   Silky White PPU7-12 Echoing the contentment of sinking into a cozy bed on a chilly eve, Silky White is rooted in warmth and comfort, while embracing modernistic cool. This creamy white paint — kissed gently by touches of gray — is a balanced shade that enriches almost any color scheme.   Smoky White BWC-13e Smoky White — a versatile off-white with a dusty undertone — imparts an understated elegance and warmth to any project. Highlighted by the precise amount of creaminess that looks remarkable on walls, trim, and cabinets, Smoky White is a soft hue that conveys purity and serenity and works well either as a standalone or as a supporting neutral.   Arcade White GR-W08 Reminiscent of the first signs of spring, Arcade White features refined hints of green, bringing a serene, refreshing feeling into a room.   Custom Color-Matching   Perhaps your client has a specific color in mind? If so, bring their source of inspiration to The Home Depot®. Whether it’s a 1×1-inch color sample, a paint chip from a surface, a piece of fabric, a competitor’s paint swatch or even leftover paint — we’ll match it! The color of your client’s dreams is the color they’ll get.   See all our white colors here.   *Behr’s comparable color to Sherwin-Williams or Benjamin Moore colors, which are trademarks of its respective owner and is being used for identification purposes only. BEHR® Paint has created a comparable color using industry standard technology.

As a paint professional, you know that some jobs go more smoothly than others. Sometimes, clients are ready to go — colors in hand, knowing exactly what they want and where. And sometimes, they are overwhelmed by color choices with only a vague notion of what they want.    Sure, every job has its up and downs, but the latter scenario is ripe for delays, as well as frustration on both sides. While it’s not your job to pick colors for them, paint is your profession, and this should be a positive experience for the both of you (translation: glowing referrals). Help them discover their perfect color, and everybody wins!    Ask… and Listen    While clients may have a style or theme in mind… some may not. To kick things off, schedule an in-person or virtual meeting to understand their vision. While looking through fan decks, here are some questions you may want to ask:    What is the area’s purpose?   What fixtures or décor elements in the room will stay and require a coordinating color – furniture, cabinetry, tile, countertops, window treatments, etc.?  What kind of “look” or style do you envision for the space? Elegant? Casual? Traditional? Modern?  How do you want the room to “feel”? Calm? Energizing? Creative? Relaxing? Fun?   Do you have children? Grandchildren? Furry friends?  What inspires you? Is there a room in your home you love? What about items such as art, heirlooms or other treasured items, fabrics, or photos?     At the end of the meeting, perhaps suggest that your client stop by The Home Depot® and pick up color cards/chips of hues that resonate with them. Advise them to sit with the chips for a few days and view them under different lighting conditions to see the colors at all times of the day. For example, the color undertone (yellow, blue, green, pink, brown, etc.) of whites and neutrals can be easily discovered by placing them on a piece of white paper.     Narrow the Field    Once you’ve helped your client go through their top selections as well as review color cards, it’s time to pick the final colors to sample! Don’t be surprised if your clients bring in a whole new box full of color chips. Choosing the right color is a process, and they may depend on your expertise. Plus, you may find that taking extra time to guide them through choosing paint color pays off in great returns and referrals.     If your clients need some inspiration, show them Behr Paint Company’s Top 10 Neutrals!    ANTIQUE WHITE 23  Soft, timeless and versatile, Antique White emanates a nostalgic feel.     Antique White was born to adorn kitchen and dining room walls, as its warmth perfectly counterbalances pure white accents. Perhaps your clients want to integrate other colors in living rooms, bedrooms, or baths. If so, Antique White works beautifully with dusty purple, green and blue tones, as well as mid-tans and dark browns.     OFF WHITE 73  With hints of yellow, Off White is often paired with pure whites, grays, or browns — all of which can be used just about anywhere. That said, this hue loves subdued accent colors — from light pink, peach and purple; to mid-olive and plum; to dark blue, teal, and earthy red. Stick to traditional hues for dining rooms and kitchens but go ahead and bring on the colors elsewhere, via accent walls, furnishings, throw pillows, artwork, rugs, linens, and more — with Off White as the connective thread that ties it all together.    NAVAJO WHITE   The go-to of go-to neutrals, Navajo White is a warm, classic, hue that works best with traditional styles — inside and out.    This silky hue pops when coupled with bright whites but also pairs well with earthy browns, rust reds, and blues. Consider suggesting this for an office, bonus room, or kitchen.     Navajo White’s natural companion colors include Lunaria, Spun Wool, and Antique White, which — when combined with dark-brown and wood decor — gives living and dining rooms an elegant feel.    LINEN WHITE 70 Warm and welcoming, Linen White is a blank slate, ready to be transformed into a work of art with colorful accents, furnishings, and décor.     Whether your clients lean toward subdued elegance, casual comfort, or free-spirited creativity, White Linen abides. In fact, its versatility pretty much gives total freedom when it comes to pairing. Let your clients play with colors — grays and beiges; or dusky light blues lilacs and tans; or black for sophistication; or even go bold with deep yellows, pinks, purples, and blues!    DOVE HDC-MD-21✦  A warm greige that almost appears like a soothing gray, Dove radiates a peaceful and gentle mood that lifts the spirit. Highly versatile, this hue walks the middle ground between warm and cool, which means it works just about anywhere with gorgeous results.     Living and dining rooms, as well as kitchens, are the perfect candidates for combining Dove with an accent wall. Dove features light undertones of orange and red — so it partners well with warmer accents, such as purples, pinks, yellows, or deeper red hues. Bottom line: Your client can’t go wrong with this gem of a neutral.    COTTAGE WHITE 13  Cottage White, a soft and creamy tone kissed by unmistakable honey-gold notes, emanates a gentle warmth, as well as a sense of peace, anywhere it’s used.     In a master or guest bedroom, its subtle undercurrents bring out the allure and timelessness of pristinely white linens. Cottage White is the ideal neutral for those looking for a robust off-white to contrast with pure white accents, creating a sophisticated ambiance in living and dining rooms. It also pairs well with colors ranging from pale dusty purple to dramatic, dark teal. Cottage White is neither too cool nor too warm, providing traditional and modern exteriors an appealing and inviting look.    WHITE VEIL OR-W14  White Veil is a dreamy white inspired by the lace of a vintage wedding gown touched with notes of gold.    This amiable hue boasts a hint of beige and is a great color for a family room or bedroom, as it is both airy and grounded. In fact, because of its neutrality, White Veil pairs well with nearly any décor and furniture. It’s ideal for people who want a light, bright dining or living room, without having to go with a stark tone. White Veil has only the faintest hints of orange and red, making it upbeat and youthful – yet it needs a strong accent color to bring out those gorgeous undertones.    SPANISH SAND OR-W07  A rich beige highlighted by hints of warm, light to mid-brown and understated gray undertones, Spanish Sand is an impressive, soft greige that can transform a home’s exterior with its range of subtle tones.     Inside, suggest using Spanish Sand on the kitchen cabinets and — depending on your client’s style — pairing it with a complementary color such as a pale peach, dusty yellow-green, or deep brown… or how about stirring up some drama by putting this neutral on the bathroom walls, accented by dark gray or muted teal.    CRISP LINEN MQ3-13✧  Inspired by nature, Crisp Linen is a true beige that’s warm and balanced yet clean and fresh, like laundry after it’s dried in the sunshine.    Crisp Linen pairs well with other neutrals, as well as subtle, light- to mid-tone pinks, greens, blues, and purples. For a casual, organic vibe, infuse color via accent walls in the home’s social space, including kitchens and living/family rooms. If a more traditional look is in order, pair Crisp Linen with grays and pure whites, as well as with dark wood furniture and décor.    EVEN BETTER BEIGE DC-010✧ * Give your neutral game a boost with Even Better Beige — a versatile neutral that imparts a warm, distinctive feeling wherever it’s used. A true beige with yellow undertones, Even Better Beige not only works well with other neutrals — but colors ranging from orange-golds and earthy yellows to mid-tone greens and blues, and dark browns.    In the living room, this hue serves as a flawless backdrop that allows architectural elements, such as a fireplace, exposed beams, and board-and-batten paneling, to really shine. And depending on your client’s style, kitchens and dining rooms can be anything from elegantly monochromatic to imaginatively multihued.     Comparable to Sherwin Williams’ Accessible Beige*   Custom Color Matching    Does your client have a specific color in mind? Bring their inspiration to The Home Depot® — a sample of the color that’s about 1″ x 1″ in size: a paint chip from a surface, a piece of fabric, a competitor’s paint swatch or even leftover paint — and we’ll match it. The color your client wants is the color they’ll get.    One-Coat Hide    Both BEHR DYNASTY® Interior Paints and BEHR MARQUEE® Interior & Exterior Paints guaranteed* one-coat when tinted to colors from the One-Coat Hide Color Collection. Check out all the neutral colors that are one-coat.    *Limitations apply. For more information, visit Behr.com/onecoathide ✧Denotes One-Coat Hide when tinted into BEHR DYNASTY® INTERIOR & MARQUEE® Interior Paint. ✦Denotes One-Coat Hide when tinted into BEHR DYNASTY® INTERIOR & MARQUEE® INTERIOR or EXTERIOR Paint.   *Behr Paint’s comparable color to Sherwin-Williams color names, which are names of its respective owners, are being used for identification purposes only. BEHR® Paint has created a comparable color using industry-standard technology. 

For more than a decade, gray has been the rock star of the neutrals world. Thanks to its multifaceted complexity, this shade can articulate an array of moods: dramatic, soft, elegant, bold, light or grounded. It’s a huge part of its appeal — but gray can’t do it alone, as it depends on a myriad of factors. Therefore, helping your clients pick the right gray can be tricky.      Why? Well, despite its high versatility, dynamics such as light sensitivity and complex color undertones can drastically alter a gray’s final result. Also, while a vital tool, paint chips have a hard time conveying gray’s depth and nuance. This doesn’t mean you or your client should give up on the beauty and richness of gray. Rather, it’s a reminder to communicate with your clients to help them discover their perfect shade.     Here are a few topics to consider:      True Colors    How often have you heard a client say something like, “Why are there so many choices?”      Your answer may be, “More often than I’d like!” Yet, consider this your first opportunity to help them learn about color. For example, perhaps discuss how “pure” grays are undiluted, light, mid or dark tones — a straightforward blend of black and white. On the other hand, most grays are infused with other colors to create a range of diverse “flavors” of this multitalented neutral.      The above scenario is only an example of how clients may often be unaware of the factors that can hugely affect a paint job’s final outcome. The fact is, they depend (whether or not they know it) on your professional expertise and guidance.      Be Careful of the Undertone      Subtle and often unnoticed, undertones — slight warm and cool tints mixed into colors — play a vital role in creating a shade’s depth and personality. Case in point, a color’s undertone (or lack thereof) can change a gray’s appearance in the following ways:       Pure grays have no undertones, so they appear clear and distinct   Blue-grays are balanced and serene  Green-grays feel calm and grounded   Pink-, purple- and violet-grays add allure and a hint of magic      While undertones may not be obvious at first, they often become pronounced once the paint dries, so save some time having to repaint by guiding your clients through the undulating world of undertones.      Lighting Effects     Let’s say your client finds a gray that makes them swoon. Yet, when they take it home, what looked fantastic in natural daylight loses all of its allure when the lights come on at night. What they didn’t know is that — whether natural, fluorescent, halogen or LED — lighting can drastically change color. In fact, depending on the source, grays can shift from green and brown, to purple and blue.       Sharing this knowledge with your customers will help them consider other grays that flourish with their current lighting. Also, encourage them to sample, sample, sample — as painting swatches on a few walls is an inexpensive (not to mention timesaving) way to find what works best for them.      If your client needs some inspiration, have them check out Behr Paint Company’s Top 10 Grays:     PLATINUM — PPU26-11 ✦    Platinum – an understated, pale gray with silvery green undertones — is a One-Coat Hide guaranteed* color that can lighten and expand any space. In addition, this amiable shade complements a spectrum of other colors.     This light gray is the cornerstone for creating sophisticated, yet welcoming living and dining rooms. Platinum paired with cool whites and deeper grays shines in both areas. (Hint: Add some personality to the dining room with pops of your favorite color). Kitchens may follow suit but consider painting the cabinets gray and using a muted red or orange on the walls to stimulate the appetite.      Once outside, Platinum is impeccable either on the exterior walls or the front door.     CHIC GRAY — PPU26-10 ✦  Elegant. Warm. Effortless. Chic Gray is a One-Coat Hide guaranteed* color that is a highly versatile, mid-tone neutral that balances earth and sky.      On one hand, its lightness expands tight spaces such as small bathrooms, hallways or entries. On the other, its beige notes and greige undertones bring a feeling of elegance to kitchens, dining areas and living rooms — as well as a sense of coziness to kids’ rooms and offices.      As an exterior, Chic Gray leans more toward traditional, working best with timber or brick houses.     NATURAL GRAY — PPU18-10 ✦  Natural Gray — a light, pure-neutral — is a One-Coat Hide guaranteed* color that exudes a classic, yet versatile, feel inside and out. With no undertones, this shade is warmed by notes of taupe, making it equally at home as an accent or backdrop in modern, classical or transitional settings. In concert with proper lighting, Natural Gray establishes a warm welcome in entries and hallways, invites a bit of boldness in kitchens, fosters elegance in living and dining rooms, and emphasis ease and comfort in bedrooms and baths.      Outside, Natural Gray tends to work best with traditional wood exteriors and white accents.     SILVER BULLET — N520-2   A cool, mid-gray, Silver Bullet exudes poise and subtlety, thanks to its touches of lavender and a silvery effect. It’s an ideal backdrop for bold accents or as an accent in its own right. Living rooms will shimmer when Silver Bullet pairs with neutrals, creating a modern feel. Kitchens and dining rooms are great areas to keep things classical. Try this shade on the walls and pair with clean whites for a simple, yet stunning, effect.     Moving outside, Silver Bullet works beautifully on walls, with white trim — or can create some intrigue by using it on the front door.     DOLPHIN FIN — 790C-3 ✦  Soft and refreshing, Dolphin Fin is a One-Coat Hide guaranteed* delightful gray that emanates comfort and balance. This unique, warm shade turns heads when it fluctuates between showing off its cool-blue or warm-beige undertones. When it comes to social areas, Dolphin Fin is ready for anything, integrating seamlessly as either a wall or accent. Also, with the popularity of painting cabinets gray, Dolphin Fin invites you to give it a try in the kitchen or bath, while bedrooms will simply glow with Dolphin Fin on the walls accented by a variety of whites.     FRENCH SILVER — PPU18-05 ✦  An ultra-chic, mid-tone gray, French Silver is a One-Coat Hide guaranteed* color that delights in its cool, elegant blue undertones. This versatile shade works beautifully with an array of hues, as well as other grays — breathing new life into a home.      If your client dreams of Neoclassical social spaces, pair French Silver with a muted light blue, yellow or green. If they’re a fan of Scandi, use this shade on walls to accentuate light wood floors and functional furnishings. In the kitchen, try this shade on your client’s cabinets with a light background. For bedrooms and baths, try French Silver with a soft teal, pink, purple or any color that makes them happy!      FLANNEL GRAY — N520-3 ✦  Like your coziest set of bedsheets, Flannel Gray is a One-Coat Hide guaranteed* cool, medium-gray with touches of warm, plum undertones that nurture a sense of comfort and peace.      In living and dining rooms, Flannel Gray exudes modern elegance when paired with muted beige or pink, or a soft or deep blue. If you’re feeling bold, consider a mid-to -dark earthy red. Keep the kitchen clean and classic by combining this hue with complementary whites and brass or brushed nickel hardware. Bedrooms and baths are perfect for soothing pinks, purples or greens. Outside, Flannel Gray makes a strong (but not overwhelming) statement on an array of exterior styles — but it can also steal the show as an accent.     WHITE METAL — N520-1   This shade has a knack for opening and expanding spaces, establishing a sophisticated, yet mellow, vibe.     There’s no question that this silvery gray is destined for living and dining room walls. While whites are a classic accent, the look is up to you. White Metal is equally captivating on kitchen walls or cabinets — try a light, but lively, orange or yellow accent for contrast. To create a soothing bedroom retreat, consider covering three walls in a dusty-lavender hue, with White Metal as the accent color on the fourth wall, as well as on the ceiling.     CLASSIC SILVER — PPU18-11 ✦  Classic Silver is a One-Coat Hide guaranteed* mid-gray neutral warmed by tinges of yellow and cooled by hints of blue. This combination creates a nearly pure shade that performs as a neutral or as a commanding hue. Consider a few bold touches to brighten the living or dining room, as well as create balance and interest. Conversely, the kitchen is better suited for a gray and white combination, using Classic Silver on walls or cabinets. Whether you love timeless contrast with dark wood or modern monochrome with pops of color, Classic Silver creates a stunning aesthetic in bedrooms and baths.      And, if you paint your exterior with this gray, as well as integrate white trim and a dark roof, you can count on making a lasting impression.    GRATIFYING GRAY — DC-008 ✧  Gratifying Gray is a One-Coat Hide guaranteed* color that delivers a soothing sense of satisfaction as a light-base gray with purity and elegance to elevate any space.     On the wall, this gray brings finesse to living and dining rooms, so turn some heads by accenting with a muted, mid- to dark-teal, raspberry or gold. Balance the boldness by integrating lighter hues — such as muted pinks, greens or blues — or a monochromatic scheme in bedrooms, bathrooms and entryways. Gratifying Gray makes for a beautiful exterior, especially with contrasting elements such as mid- to dark- green, orange or blue shutters.      Comparable to Sherwin-Williams Repose Gray     Custom Color Matching     Does your client have a specific color in mind? Bring their inspiration to The Home Depot® — a sample of the color that’s about 1″ x 1″ in size: a paint chip from a surface, a piece of fabric, a competitor’s paint swatch or even leftover paint — and we’ll match it. The color your client wants is the color they’ll get.   One-Coat Hide     Both BEHR DYNASTY® Interior Paints and BEHR MARQUEE® Interior & Exterior Paints guarantees* One-Coat Hide when tinted to colors from the One-Coat Hide Color Collection. Check out all the gray colors that are part of the One-Coat Hide Color Collection.    *Limitations apply. For more information, visit Behr.com/onecoathide.  ✧ Denotes One-Coat Hide when tinted into BEHR DYNASTY® INTERIOR & MARQUEE® Interior Paint. For more information, visit Behr.com/onecoathide  ✦ Denotes One-Coat Hide when tinted into BEHR DYNASTY® INTERIOR & MARQUEE® INTERIOR or EXTERIOR Paint. For more information, visit Behr.com/onecoathide    *Behr Paint’s comparable color to Sherwin-Williams color names, which are names of its respective owners, are being used for identification purposes only. BEHR® Paint has created a comparable color using industry-standard technology.    Featured color on cover image: FLANNEL GRAY — N520-3 ✦